How To Write The Perfect Affiliate Product Review
When you become known as an affiliate marketer who provides an honest and reliable affiliate product review your audience will be more likely to buy from you. There’s a big difference between someone who’ll promote anything to anyone and someone who values their reputation enough to make sure they only recommend the best products for their audience.
If you simply follow the 5 steps below, you can write the perfect affiliate product review. That means that you make a sales commission, your reader is happy because you wrote a revealing and compelling review that led to them taking action, and the product creator is pleased as well, because you’ve sold another product on their behalf.
There are other affiliates out there trying to compete for the attention of your consumers. So you have to stand out in the crowd. You can do this by getting good at writing reviews.
FREE Checklist: Affiliate Marketing For Beginners
Why Write An Affiliate Product Review?
Product creators pay affiliate marketers a commission for sales that they generate for their products. You’re called an affiliate because you’re associated with the product or service but you’re not directly part of the product creator’s business.
Affiliate marketing is a great way to earn an online income. But because it’s so popular, there are thousands of affiliates out there trying to compete for attention. So you need to set yourself apart and get prospects to click thorough on your affiliate link. You can do this by creating a genuine affiliate product review.
Let people know the truth about the products that you are promoting and don’t make behind-the-scenes deals with the product creator to write glowing testimonials. Your responsibility is to your readers, not to sellers willing to cut a deal.
How To Write A Product Review ArticleÂ
1. Buy The Product, Read The Book, Use The Service
Before you can give an honest affiliate product review, you have to understand that product intimately. The internet is filled with review sites where affiliate markers have never even come into contact with the product or service they are promoting. Imagine you are browsing the web, and you come across a review for a product that you’re thinking about buying. That review recommends the product wholeheartedly. There are links to other customers who mention their experience with the product in glowing terms. Reading this information you confidently make a purchase, only to find that you have invested in a garbage product.
This is the experience of many web surfers who stumble across a sample product review that was written with only one goal in mind – to make the sale. Don’t ruin your online reputation for a quick sale. Get to know the products and services you represent intimately.
If you don’t want to buy it, ask the product owner if they’ll provide you with a free review copy. Show them an example product review article that you’ve already written on your website as it will prove to them that their review copy won’t go to waste. Also, don’t buy the product and then request a refund. This can get you blacklisted as an affiliate marketer. It also damages the product owner’s statistics for conversions and refunds.
2.  Be Like Clint Eastwood – Explore The Good, The Bad and The Ugly
“The Good, The Bad and The Ugly” is the title of a Western movie starring the famous actor and director Clint Eastwood. Take a lesson from Mr. Eastwood, and reveal the good, the bad and the ugly about any product or service you recommend. Modern-day consumers are more sales-savvy than ever before. When they encounter a review which is nothing but positive, they immediately began to have second thoughts about that reviewer.
Look, no product or service is perfect. Be honest with your customers. Let people know the truth about the products you are promoting. Mention the pros and cons in your affiliate product review. Don’t just talk about a product or service with glowing praise. Talk about the downside as well. This will earn you a lot of points with your audience, and will actually increase the number of sales you make. If the company you are partnering with allows you to use their customer testimonials to promote the product, do that as well.
3. Stick To One Niche Or Topic
If you go to a website that reviews pickles, back scratchers, parakeet food, weight lifting supplements and motorcycles, what type of message are you receiving? You probably would take everything that web owner had to say with a pinch of salt. When writing the perfect affiliate product review, make sure it’s relative to your target audience.
This allows you to develop your reputation as the go-to resource in a particular area of expertise. It ensures that every subsequent review you write that sticks closely to your field of knowledge builds on every other review you have written that applies to those same topics.
4. Write to One Person, Not a Group
This is a copywriting technique that has made millionaires in a wide variety of fields. One person is reading your review, not a group of people. Talk to that one person. Write your review as if you are talking to someone across a coffee table. Pretend this is a friend, or a friend of a friend.
Use short sentences and simple words. Be honest and share your information with this imaginary individual. When you keep this in mind as you write, you will find that both you and your readers enjoy a better experience from your affiliate product review.
5. Include A Clear Call To Action
Believe it or not, some reviews you find online are sort of sketchy as to what you should do when you’ve finished reading them. Always include a very clear and distinct call to action. Tell someone to “click here to get this product now” or “click here for more information”. You have to get your readers from your website to the affiliate product to make a sale, so make sure you clearly show them exactly how to do that.
Free Checklist: How To Be Successful In Affiliate Marketing
There are many companies that pay you to sell their products online. Success comes from choosing the right niche, staying committed and understanding your audience. One thing to keep in mind when you start affiliate selling is that success isn’t going to happen overnight. You can make unlimited profits, but it will take time. For more information on how to sell other people’s products online, download my free checklist, Affiliate Marketing For Beginners.