To understand the concept of an online marketing funnel, think about a regular, everyday funnel. The idea of a funnel is that you can focus a large quantity of something down into a very narrow flow. That’s why funnels are wide at the opening and extremely narrow, sometimes even pointed, at the bottom.
This upside down pyramid shape also works extremely well online for building your business. Let’s look at how an online marketing funnel works and why your business needs one.
When you set up a lead magnet, you have to think about it from other people’s perspective. Your lead magnet is the incentive you offer in exchange for them joining your email list. Put yourself in their shoes. Do you like getting a ton of marketing emails every day? Of course you don’t. You really only want to hear from those who interest you.
Email marketers have burned you in the past. That’s made you even more hesitant to just hand your email address out. You have to really want something to sign up to an email list.
When you set up a lead magnet it has to be something so enticing that your prospect would otherwise pay for it. It has to be… magnetic.
Everything You Need To Know About Autoresponder Emails
Autoresponder emails are simply marketing emails that go out on a schedule. The benefit of using autoresponder software is that there are bound to be times when you don’t want the same email to go out to all of your email subscribers at the same time. You want someone who joins your email list today to get the first email in a sequence. You want someone who joins your list next week to get the same first email that sequence.
These emails might be informative, promote your products, or promote the products of others.
Email automation is really convenient. It allows you to do a lot of your email marketing hands-off. You don’t have to manually do everything. You can schedule autoresponder emails to go out and set up a list-building funnel that works for you day and night.
A profitable email campaign that converts needs to have a number of components that builds trust in human relationships. Online relationship building with customers is different in that it you use the internet. There is little, if any, direct face-face contact with a potential customer.
But, you’re still building relationships with humans beings and ultimately asking them to buy. And humans have the same emotions, bonding patterns, and trust acquisition methods online as they do offline.
To create email campaigns that convert subscribers into buyers, we have to build trust and relationships with our audience. To do this, we need to use the same 7 trust-building triggers online as we do offline.
How are you getting leads, prospects and customers?
Building your email list is crucial to the survival and advancement of your business. It doesn’t matter if you have an online business or a bricks and mortar business, email marketing is an exceedingly effective form of marketing and should never be overlooked. It is, in fact, one of the most effective forms of marketing that has ever existed.
Having an email list means that you spend some time getting email addresses for marketing from leads, prospects and customers. You can then send them information pertaining to their problems, offering solutions that you have created or that you have tried that others have created. Email marketing is a win-win for everyone involved.
Building An Email List Is Your Number One Priority
An email list is the bread and butter of an online business.
To be successful online, the top of your daily ‘to do’ list has to be about building an email list. An email list is a collected list of email addresses that are either given by customers when they make a purchase or by prospects that have filled out a form to receive your messages. Sometimes they fill out a form to get a free item, or just because they want to get the information from you.
These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.
5 Steps To Implementing A Successful Lead Generation Campaign
Your leads are potential customers for your products.
When you’re running an online business your next lead generation campaign will never be far from your thoughts. Your leads are your potential customers. But before they become your customers, they have to get to know, like and trust you.
There is an old marketing adage that says you need to interact with someone 7 times before they purchase a product or service. They want to figure out if, in their minds, you bring value to their life. The most effective and efficient way to get a series of messages in front of a prospect is by email. As you build your email list, it becomes your connection to hundreds if not thousands of people who are interested in your products or services. They’re qualified leads. These are the people you want to talk to.
However, finding those people and getting them to give you their email address can be a challenge. Here’s how to implement a successful lead generation campaign.
10 Tips For Writing An Effective Email Marketing Message
What do your subscribers think of your emails?
As an online business owner, you’ll know the importance of building an email list. But, as you build a list of subscribers or customers, that’s only part of the job done. Next, you need to send out an email marketing message, via follow ups and broadcasts, with valuable information and effective content.
And that’s where a lot of marketers fall flat and fail.
Having a list of subscribers is worthless if you can’t interact with them and present them with proper content. This is the big challenge faced by many marketers and email list builders. Here are 10 tips for writing an effective email marketing message.
Every online marketing plan is going to need email marketing. Email marketing is one of the most effective ways to communicate with your audience and to build your brand.
But nobody ever says “I wish I could receive more emails”. So when somebody signs up to receive emails from you they are giving you very special permission to send them information.
It’s then your responsibility to give them what they signed up for. Not just to constantly send messages where you’re trying to sell stuff. Email marketing is about making real connections with real people who want to hear from you. As they receive your emails, they’ll grow more attached to your brand, engage with your content and be much more likely to buy from you.
What Does ‘The Money Is In The List’ Actually Mean?
Develop a relationship with the people on your list.
When you start an internet business, it won’t be long before you come across the phrase ‘the money is in the list’. Thisbasically means the people that you have on your database, or email list, are the people who are most likely to buy from you. They have signed up to receive emails from you because they are interested in your products and services.
But as you build your list of prospects, if you just continually blast out sales emails, your subscribers will start to ignore your message. You need to develop a relationship with the people on your list and provide them with value. They will see you as an authority in your niche and come to know, like and trust you. They will then be much more likely to buy from you. Online business success is more than just ‘the money is in list’. Online business success is in ‘the realtionship with the list’.