To understand the concept of an online marketing funnel, think about a regular, everyday funnel. The idea of a funnel is that you can focus a large quantity of something down into a very narrow flow. That’s why funnels are wide at the opening and extremely narrow, sometimes even pointed, at the bottom.
This upside down pyramid shape also works extremely well online for building your business. Let’s look at how an online marketing funnel works and why your business needs one.
The job of a freelance writer online can be a great one if you plan things the right way. There’s plenty of demand and projects to choose from, once you start to build your reputation.
You can pick and choose from paid online writing jobs that really appeal to you. What makes freelance writing ideally suited to earning an income online? There are so many ways to network and meet clients via the internet. There are online writing jobs for beginners to seasoned pros. People will always need content for their websites, blog posts, articles, ebooks, reports and more.
However, it’s important to set yourself apart in some way, so that client’s choose you and not somebody else. Let’s look at how to get started as a freelance writer online.
7 Ways To Give Your Online Business Customers Real Value
Your online business customers are important. Of course they are. Without customers you’ll have no business. But would your customers miss you if you weren’t around?
Would they care if you suddenly closed down your business? Does your business actually make a difference in your customers’ lives?
Once you know how to deliver better value than your competitors, your customers will become more loyal and you’re going to make more money. So how can you get your online business customers to know, like and trust you and stay loyal to you and your brand?
Search engines can direct free traffic to you squeeze page
The primary objective when you build a squeeze page is to capture information for follow-up marketing. You direct potential customers to your squeeze page to obtain their email address.
The page should have a brief summary of the benefits of your product or service and must offer something of value to the visitor in exchange for their email address. There shouldn’t be links to any other web pages or offers on your squeeze page as these will distract the visitor.
As a general rule, you would normally build a squeeze page and direct paid traffic to it. But what about all the free traffic that the search engines can send to your squeeze page?
Link building for your website should never be ignored.
Link building for your website has always been an important factor for it to rank well in the search engines. Links back to your website provide strong signals that your site is relevant and popular.
In the past this was used by marketers to build hundreds and even thousands of backlinks. They had some results, but they were short lived. In 2012, Google released its Penguin algorithm update. It was designed to stop websites spamming their search results. In particular, those websites which were buying links or getting them through free link building sites designed to boost their Google rankings.
So does this mean that link building for your website is all but dead today? Far from it!
Multiple income steams keep your online business flying.
When you decide on an online business to launch, it can be one of the most exciting experiences of your life. It can also be the most confusing if you’re not sure what kind of business you’d like to have. There’s a well known saying that says, “Don’t put all your eggs in one basket.”
That means you need to make sure that your online income doesn’t all come from just one source. Having multiple income streams means that if one stream starts to dry up, you’ll have others that can help your income while you explore new online business opportunities. If you’re looking for an online business to launch, consider using some of these examples below to increase your profitability.
What’s The Difference Between Webinars And Podcasts?
Webinars and podcasts are smart online business tools.
Webinars and podcasts have become key marketing tools for the online entrepreneur. Webinars are one of the most cost-effective ways to sell high-end information products and online courses. Podcasts are exploding in popularity due to the fact that they are free, accessible 24/7 from anywhere in the world, and there is nothing more than a time investment involved for the producer.
There are plenty of pros and cons of webinars and podcasts for the online entrepreneur or small business person to grow their business. Let’s take a look at just a few of the ups and downs of podcasts and webinars as marketing media.
Does your website generate leads and sales for you?
When you look back 10 years ago, if you wanted to implement some new ideas for your online business you would need a reasonably high level of computer programming skills or you’d have to outsource it to a knowledgeable internet freelancer.
But today, websites can be created and put online in under an hour without the need for any technical know-how. When those websites are live they can work for you 24/7, generating leads and sales for your online business.
If your website needs a boost, here are 7 smart ideas for your online business that you can do yourself, even if you have very little tech knowledge.
Webinars have high CTRs and sales conversion rates.
So what are webinars? A webinar is nothing more than a live web-based video or audio conference that connects you as the host of the webinar to your audience. Webinars should be an important part of your online marketing mix. They have the ability to bring in new potential leads from all over the world, as well as help you engage with your audience in a new, more personal way.
But if you’ve never run a webinar before it can be very daunting. I mean, where do you even start?
You don’t have to break the bank to market your business
It is possible to market your online business inexpensively. In fact, you can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun.
The barriers to entry are low, and even the learning curve is small. So before you know it, you’ll bring your business to profit with free or low cost marketing.
Here are 9 ways to market your online business without it costing you a fortune.