No matter what business you are in, you need prospects. You need to be constantly generating more business leads in the hopes of turning those leads into customers.
A lead is someone who has in some way expressed interest in something you have to offer for sale. You’re going to have many more leads than prospects, and many more prospects than customers. When you get a lead your goal is to qualify them, turning them into a real prospect and then converting the prospect into a customer.
To understand the concept of an online marketing funnel, think about a regular, everyday funnel. The idea of a funnel is that you can focus a large quantity of something down into a very narrow flow. That’s why funnels are wide at the opening and extremely narrow, sometimes even pointed, at the bottom.
This upside down pyramid shape also works extremely well online for building your business. Let’s look at how an online marketing funnel works and why your business needs one.
7 Ways To Give Your Online Business Customers Real Value
Your online business customers are important. Of course they are. Without customers you’ll have no business. But would your customers miss you if you weren’t around?
Would they care if you suddenly closed down your business? Does your business actually make a difference in your customers’ lives?
Once you know how to deliver better value than your competitors, your customers will become more loyal and you’re going to make more money. So how can you get your online business customers to know, like and trust you and stay loyal to you and your brand?
Multiple income steams keep your online business flying.
When you decide on an online business to launch, it can be one of the most exciting experiences of your life. It can also be the most confusing if you’re not sure what kind of business you’d like to have. There’s a well known saying that says, “Don’t put all your eggs in one basket.”
That means you need to make sure that your online income doesn’t all come from just one source. Having multiple income streams means that if one stream starts to dry up, you’ll have others that can help your income while you explore new online business opportunities. If you’re looking for an online business to launch, consider using some of these examples below to increase your profitability.
What’s The Difference Between Webinars And Podcasts?
Webinars and podcasts are smart online business tools.
Webinars and podcasts have become key marketing tools for the online entrepreneur. Webinars are one of the most cost-effective ways to sell high-end information products and online courses. Podcasts are exploding in popularity due to the fact that they are free, accessible 24/7 from anywhere in the world, and there is nothing more than a time investment involved for the producer.
There are plenty of pros and cons of webinars and podcasts for the online entrepreneur or small business person to grow their business. Let’s take a look at just a few of the ups and downs of podcasts and webinars as marketing media.
Does your website generate leads and sales for you?
When you look back 10 years ago, if you wanted to implement some new ideas for your online business you would need a reasonably high level of computer programming skills or you’d have to outsource it to a knowledgeable internet freelancer.
But today, websites can be created and put online in under an hour without the need for any technical know-how. When those websites are live they can work for you 24/7, generating leads and sales for your online business.
If your website needs a boost, here are 7 smart ideas for your online business that you can do yourself, even if you have very little tech knowledge.
You don’t have to break the bank to market your business
It is possible to market your online business inexpensively. In fact, you can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun.
The barriers to entry are low, and even the learning curve is small. So before you know it, you’ll bring your business to profit with free or low cost marketing.
Here are 9 ways to market your online business without it costing you a fortune.
One simple way to start an interesting business of your own is to choose something you’re passionate about. When your efforts are focused on something you really enjoy, a pastime, hobby or activity you truly care about, you enjoy working. The time you spend on your niche business is both rewarding and fun.
However, sometimes your passions aren’t good enough to guarantee success. You may be the world’s leading source on the mating patterns of the Australian zebra lizard. There may be no one on the planet who can speak as intelligently about Australian zebra lizards and their love interests as you. But there probably aren’t enough people that are interested in that topic for you to build a successful business around it.
Knowing that you have a viable market is important before spending time and money trying to start an interesting business that you want to work on. The following tips are useful for choosing a niche, and will give you the best chance at success before you even begin.
Are You Ready To Start A Work From Home Online Business?
What are you going to sell and who will you sell it to?
If you tell people that you’re going to start a work from home online business, you’re generally going to hear one of two things. You’re going to hear people telling you that you’re wasting your time. That all the best online home business ideas are taken up and the marketplace is full. However, that’s untrue.
You’re also going to hear people who will promise you that you can make millions with a home based online business. While that is true for some, it’s not common. What is true about running your own work from home online business is that you can make a tidy income working on something that is all yours in an industry that you genuinely like working in.