Tag Archives: list building

7 Ideas For Generating More Business Leads

Are You Generating More Business Leads Everyday?

Generating More Business Leads

Turn prospects into paying customers.

No matter what business you are in, you need prospects. You need to be constantly generating more business leads in the hopes of turning those leads into customers.

A lead is someone who has in some way expressed interest in something you have to offer for sale. You’re going to have many more leads than prospects, and many more prospects than customers. When you get a lead your goal is to qualify them, turning them into a real prospect and then converting the prospect into a customer.

Businesses both online and offline can benefit from the following 7 sales lead generation techniques and hopefully turn prospects into paying customers.

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How To Set Up A Lead Magnet That’s… Magnetic

Set Up A Lead Magnet Effectively

When you set up a lead magnet, you have to think about it from other people’s perspective. Your lead magnet is the incentive you offer in exchange for them joining your email list. Put yourself in their shoes. Do you like getting a ton of marketing emails every day? Of course you don’t. You really only want to hear from those who interest you.


Email marketers have burned you in the past. That’s made you even more hesitant to just hand your email address out. You have to really want something to sign up to an email list.

When you set up a lead magnet it has to be something so enticing that your prospect would otherwise pay for it. It has to be… magnetic.

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How To Build A Squeeze Page That Gets Seen By Search Engines

Build A Squeeze Page For Search Engine Traffic

Build A Squeeze Page

Search engines can direct free traffic to you squeeze page

The primary objective when you build a squeeze page is to capture information for follow-up marketing. You direct potential customers to your squeeze page to obtain their email address.

The page should have a brief summary of the benefits of your product or service and must offer something of value to the visitor in exchange for their email address. There shouldn’t be links to any other web pages or offers on your squeeze page as these will distract the visitor.

As a general rule, you would normally build a squeeze page and direct paid traffic to it. But what about all the free traffic that the search engines can send to your squeeze page?

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How To Make Money From Facebook Groups

Do You Make Money From Facebook Groups?

Make Money From Facebook Groups

A Facebook group gives you access to new prospects.

The benefits of Facebook groups for building your online business, blog and brand are plentiful. Facebook groups are great to generate leads, build your email list and eventually sell your products and services. It is possible to make money from Facebook groups but the key is to get your prospects away from Facebook and onto your website.

Remember, Facebook is social. You shouldn’t be selling their often, if at all. However, you eventually need to turn your prospects into paying customers or you won’t be in business for long.

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14 Proven Ways For Building Your Email List

Are You Building Your Email List?

Building Your Email List

How are you getting leads, prospects and customers?

Building your email list is crucial to the survival and advancement of your business. It doesn’t matter if you have an online business or a bricks and mortar business, email marketing is an exceedingly effective form of marketing and should never be overlooked. It is, in fact, one of the most effective forms of marketing that has ever existed.

Having an email list means that you spend some time getting email addresses for marketing from leads, prospects and customers. You can then send them information pertaining to their problems, offering solutions that you have created or that you have tried that others have created. Email marketing is a win-win for everyone involved.

Here are 14 tips for building your email list.

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How A Webinar For Your Business Will Work Wonders

Why Use A  Webinar For Your Business?

webinar for your business

Webinars boost your brand, email list and sales.

A webinar for your business is nothing more than a live web-based video or audio conference that connects the host of the webinar to an audience. Maybe you’ve even listened in on a few?

The first time the webinar is given, it is live. Many times these webinars are recorded, so the host can get information out to people who happen to miss the webinar. All webinars have audio, and some have the host videotaping himself or herself to better connect with the audience as a real person.

Running a webinar for your business doesn’t have to cost the earth. In fact it’s possible to run free online business webinars to build your brand, improve your profits and bolster your bottom line without spending a penny. Let’s take a look at 7 benefits of the webinar business model.

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Give It Away And Get Traffic Back To Your Website

How To Get Traffic Back To Your Website Using Giveaways

Get Traffic back To Your Website

Why give something of value away? Why not sell it?

If you’re an online business owner you need to get traffic back to your website. Traffic is the lifeblood of an online business. If you don’t have any visitors coming to your website, you’ll have no prospective customers.

One of the best ways to get traffic to your website free is to send an email to your database of prospects containing a link to your latest blog post, article, sales page or video. Email allows you to direct your prospects to any page on your website.

But, of course, you need to get that prospect’s email address in the first place. And to do this you need to offer something of value, for free, in exchange for their email address. Providing a giveaway will bring traffic to your website, help to build your email list, engage your audience and sell your products and services.

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Why Building An Email List Is The Best Thing Since Sliced Bread

Building An Email List Is Your Number One Priority

building an email list

An email list is the bread and butter of an online business.

To be successful online, the top of your daily ‘to do’ list has to be about building an email list. An email list is a collected list of email addresses that are either given by customers when they make a purchase or by prospects that have filled out a form to receive your messages. Sometimes they fill out a form to get a free item, or just because they want to get the information from you.

These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.

So why is building an email list so important?

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How To Set Up A Lead Generation Campaign

5 Steps To Implementing A Successful Lead Generation Campaign

Lead Generation Campaign

Your leads are potential customers for your products.

When you’re running an online business your next lead generation campaign will never be far from your thoughts. Your leads are your potential customers. But before they become your customers, they have to get to know, like and trust you.

There is an old marketing adage that says you need to interact with someone 7 times before they purchase a product or service. They want to figure out if, in their minds, you bring value to their life. The most effective and efficient way to get a series of messages in front of a prospect is by email. As you build your email list, it becomes your connection to hundreds if not thousands of people who are interested in your products or services. They’re qualified leads. These are the people you want to talk to.

However, finding those people and getting them to give you their email address can be a challenge. Here’s how to implement a successful lead generation campaign.

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I Know I Need Email Marketing, But Where Do I Begin?

What Business Doesn’t Need Email Marketing?

need email marketing

Reading emails is the number one activity online

Every online marketing plan is going to need email marketing. Email marketing is one of the most effective ways to communicate with your audience and to build your brand.

But nobody ever says “I wish I could receive more emails”. So when somebody signs up to receive emails from you they are giving you very special permission to send them information.

It’s then your responsibility to give them what they signed up for. Not just to constantly send messages where you’re trying to sell stuff. Email marketing is about making real connections with real people who want to hear from you. As they receive your emails, they’ll grow more attached to your brand, engage with your content and be much more likely to buy from you.

You know you need email marketing. So where do you begin?

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