No matter what business you are in, you need prospects. You need to be constantly generating more business leads in the hopes of turning those leads into customers.
A lead is someone who has in some way expressed interest in something you have to offer for sale. You’re going to have many more leads than prospects, and many more prospects than customers. When you get a lead your goal is to qualify them, turning them into a real prospect and then converting the prospect into a customer.
When you set up a lead magnet, you have to think about it from other people’s perspective. Your lead magnet is the incentive you offer in exchange for them joining your email list. Put yourself in their shoes. Do you like getting a ton of marketing emails every day? Of course you don’t. You really only want to hear from those who interest you.
Email marketers have burned you in the past. That’s made you even more hesitant to just hand your email address out. You have to really want something to sign up to an email list.
When you set up a lead magnet it has to be something so enticing that your prospect would otherwise pay for it. It has to be… magnetic.
Search engines can direct free traffic to you squeeze page
The primary objective when you build a squeeze page is to capture information for follow-up marketing. You direct potential customers to your squeeze page to obtain their email address.
The page should have a brief summary of the benefits of your product or service and must offer something of value to the visitor in exchange for their email address. There shouldn’t be links to any other web pages or offers on your squeeze page as these will distract the visitor.
As a general rule, you would normally build a squeeze page and direct paid traffic to it. But what about all the free traffic that the search engines can send to your squeeze page?
A Facebook group gives you access to new prospects.
The benefits of Facebook groups for building your online business, blog and brand are plentiful. Facebook groups are great to generate leads, build your email list and eventually sell your products and services. It is possible to make money from Facebook groups but the key is to get your prospects away from Facebook and onto your website.
Remember, Facebook is social. You shouldn’t be selling their often, if at all. However, you eventually need to turn your prospects into paying customers or you won’t be in business for long.
How are you getting leads, prospects and customers?
Building your email list is crucial to the survival and advancement of your business. It doesn’t matter if you have an online business or a bricks and mortar business, email marketing is an exceedingly effective form of marketing and should never be overlooked. It is, in fact, one of the most effective forms of marketing that has ever existed.
Having an email list means that you spend some time getting email addresses for marketing from leads, prospects and customers. You can then send them information pertaining to their problems, offering solutions that you have created or that you have tried that others have created. Email marketing is a win-win for everyone involved.
A webinar for your business is nothing more than a live web-based video or audio conference that connects the host of the webinar to an audience. Maybe you’ve even listened in on a few?
The first time the webinar is given, it is live. Many times these webinars are recorded, so the host can get information out to people who happen to miss the webinar. All webinars have audio, and some have the host videotaping himself or herself to better connect with the audience as a real person.
Running a webinar for your business doesn’t have to cost the earth. In fact it’s possible to run free online business webinars to build your brand, improve your profits and bolster your bottom line without spending a penny. Let’s take a look at 7 benefits of the webinar business model.
How To Get Traffic Back To Your Website Using Giveaways
Why give something of value away? Why not sell it?
If you’re an online business owner you need to get traffic back to your website. Traffic is the lifeblood of an online business. If you don’t have any visitors coming to your website, you’ll have no prospective customers.
One of the best ways to get traffic to your website free is to send an email to your database of prospects containing a link to your latest blog post, article, sales page or video. Email allows you to direct your prospects to any page on your website.
But, of course, you need to get that prospect’s email address in the first place. And to do this you need to offer something of value, for free, in exchange for their email address. Providing a giveaway will bring traffic to your website, help to build your email list, engage your audience and sell your products and services.
Building An Email List Is Your Number One Priority
An email list is the bread and butter of an online business.
To be successful online, the top of your daily ‘to do’ list has to be about building an email list. An email list is a collected list of email addresses that are either given by customers when they make a purchase or by prospects that have filled out a form to receive your messages. Sometimes they fill out a form to get a free item, or just because they want to get the information from you.
These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.
5 Steps To Implementing A Successful Lead Generation Campaign
Your leads are potential customers for your products.
When you’re running an online business your next lead generation campaign will never be far from your thoughts. Your leads are your potential customers. But before they become your customers, they have to get to know, like and trust you.
There is an old marketing adage that says you need to interact with someone 7 times before they purchase a product or service. They want to figure out if, in their minds, you bring value to their life. The most effective and efficient way to get a series of messages in front of a prospect is by email. As you build your email list, it becomes your connection to hundreds if not thousands of people who are interested in your products or services. They’re qualified leads. These are the people you want to talk to.
However, finding those people and getting them to give you their email address can be a challenge. Here’s how to implement a successful lead generation campaign.
Every online marketing plan is going to need email marketing. Email marketing is one of the most effective ways to communicate with your audience and to build your brand.
But nobody ever says “I wish I could receive more emails”. So when somebody signs up to receive emails from you they are giving you very special permission to send them information.
It’s then your responsibility to give them what they signed up for. Not just to constantly send messages where you’re trying to sell stuff. Email marketing is about making real connections with real people who want to hear from you. As they receive your emails, they’ll grow more attached to your brand, engage with your content and be much more likely to buy from you.