When you set up a lead magnet, you have to think about it from other people’s perspective. Your lead magnet is the incentive you offer in exchange for them joining your email list. Put yourself in their shoes. Do you like getting a ton of marketing emails every day? Of course you don’t. You really only want to hear from those who interest you.
Email marketers have burned you in the past. That’s made you even more hesitant to just hand your email address out. You have to really want something to sign up to an email list.
When you set up a lead magnet it has to be something so enticing that your prospect would otherwise pay for it. It has to be… magnetic.
5 Steps To Implementing A Successful Lead Generation Campaign
Your leads are potential customers for your products.
When you’re running an online business your next lead generation campaign will never be far from your thoughts. Your leads are your potential customers. But before they become your customers, they have to get to know, like and trust you.
There is an old marketing adage that says you need to interact with someone 7 times before they purchase a product or service. They want to figure out if, in their minds, you bring value to their life. The most effective and efficient way to get a series of messages in front of a prospect is by email. As you build your email list, it becomes your connection to hundreds if not thousands of people who are interested in your products or services. They’re qualified leads. These are the people you want to talk to.
However, finding those people and getting them to give you their email address can be a challenge. Here’s how to implement a successful lead generation campaign.
Build Your Email List Fast With An Opt In Offer That Your Audience Can’t Resist
You’re not going to build your email list fast with a bland opt in offer. As an online business owner, you probably already know that building an email marketing list is your number one priority. The people who have willingly given you their email address are your hottest prospects. They have given you their email address because they want to hear more from you.
But you have give them something of value in exchange for their email address. And if you’re offering a boring, ‘seen it all before’ report that doesn’t address your visitor’s problems with any urgency, they won’t be enticed to give you their email details.
Create A Squeeze Page And Optimize It For Search Engine Traffic
When you create a squeeze page its purpose is to encourage visitors to enter their contact details, normally their email address, into a data capture box located on the squeeze page. When the visitor enters their email, they are added to your database, which then enables you to remain in contact with them.
It is called a squeeze page because you are effectively ‘squeezing’ a prospect onto your database and into your sales funnel. When you run an online business it’s important to know how to make squeeze pages because they are the tools that help you build your list of prospects and customers. You can pay to drive traffic to your squeeze page but this traffic will stop once you stop paying. So, when you create a squeeze page, you need to make sure that it is optimized so that the search engines can send you a steady stream of free traffic.
Net More Prospects With An Effective Lead Capture Page
Your lead capture page is the net you use to gather more potential prospects. It gathers, at its most basic level, a prospect’s email address which then allows you to remain in contact with them.
Building your email list of prospects is one of the most important aspects of creating a successful online business. It costs 6 to 7 times more to acquire a new customer than retain an existing one. That means that building a list makes economic sense and will ensure the sustainability and longevity of your online business. Let’s take a look at 10 fundamentals that every lead capture page needs.