Check Out These Handy Video Marketing Tips
These video marketing tips will help you craft a video that looks great, sounds great, and also get the message across to your viewer to take further action. Creating videos that generate better online marketing results is an art form. It’s a balancing act between giving too much information and not enough information.
Video is a super-powerful way to market your brand. You’ve heard the saying that a picture is worth 1000 words. Dr. James McQuivey of Forrester Research states that a minute-long video is worth 1.8 million words. If that’s true, then you need to start using some (or all) of these video marketing tips.
10 Video Marketing Tips For Better Online Marketing Results
1. Shorter Videos Get More Views
Keeping your video to two minutes or less is important because they’re more likely to be watched all the way to the end. Wisita.com did a study on this and tested videos that are 30 to 90 seconds long and monitored the stickiness of each. They found that keeping your videos under two minutes was better for viewership. More than 3 or 4 minutes may be too long, but definitely not longer than 10 minutes on harder to grasp information.
2. Don’t Be Like a Talk Show
You’ve probably seen on talk shows how you get teasers all through the proram about the main storyline, which ends up coming up at the very last five minutes of the show. They do this so that you watch the whole show. People who watch videos don’t like that, and will click away. In contrast, if you put the important info right up front they’ll be more likely to watch it to the end. Like with any other content that you produce, don’t change the subject matter just because you changed the format. Your audience is still the same, so create videos for that audience and stay on track even though it’s a new form of content.
3. Keep All Your Videos Relevant
The best way to keep your videos relevant is to really get to know who your audience is and make all your videos for that audience. If you are in the editing process, cut out things that get off topic, ramble or make no sense to the title or your audience. Each video should cover one aspect of a topic, and not seek to be an overview but rather just one little portion of a topic covering one thing at a time.
4. Don’t Act Like a Robot
You are a human being and if it’s your voice and your face on the videos, be yourself. You’re not a robot. You are going to make mistakes, pronounce things strangely, or you’re going to make a face you don’t like. Don’t worry about it. It’s all good because people want you to be human.
FREE Checklist: How To Market Your Business With Video
5. Decision Makers Like Video
According to Forbes.com, 39% of executives report contacting vendors after watching videos about the products they’re interested in. This is really telling because that means you want to make more videos for the decision makers in your niche.
6. Landing Pages
If you include a video on a landing page, that page will convert at a much higher rate than one without a video. According to Unbounce.com the conversion increases by 80%. But if you want your viewers to take an action after viewing, you’re going to have to tell them what to do. You can also insert clickable links right on the screen to take them to a sales page or opt-in page, making the video interactive.
7. Practice Makes Perfect
Give yourself a few practice sessions so that you can get used to how you sound, look, and feel doing video. Remember that you can make several takes, and you can edit the best takes for each section together with your editing software. Be aware of background noise when recording, especially if you’re recording on a busy street or a noisy room with other people talking in the background. Adding audio besides your voice with music can help you retain interest of your audience. Just make sure that your viewers can easily hear what you’re saying without the music taking over.
8. Embed Videos Onto Your Website
When you publish a video on YouTube embed it into your website. For example, this could be on a blog post scheduled for whenever you normally schedule that type of content. By embedding it in your blog you’ll increase viewership exponentially. One thing to bear in mind when it comes to using video on your website or blog is page speed. Putting too many videos on a page can not only slow page load speed, but also it will confuse your audience if the videos are about different subjects. Using one at a time will ensure that focus is maintained.
9. Customize Your Videos
When you embed a video directly from YouTube onto your website you are limited in what you can do. With this Free YourTube Player app you can easily style and customize your YouTube videos. You can add custom backgrounds, borders, change the title colours and margins, add title text and change the player fonts. Also, you can set videos your website to autoplay, stop people from skipping through your videos or hide the progress bar. You can even select a custom video start point. Download your free copy of YourTube Player.
10. Don’t Just Rely On YouTube
Most businesses and brands aren’t even using video to market to their consumers. This means that the field is wide open for you to get into the door. Start using video to promote your business through all the different types of network. A good place to begin is YouTube. You can re-purpose some of the content that you already have to test out on YouTube. But don’t just stick with YouTube. Videos can be shared on multiple platforms for the best results. Check out vimeo.com, metacafe.com, dailymotion.com, video.search.yahoo.com, and video.google.com.
Create Professional Videos In Minutes
Keep a note of the video marketing tips above. The importance of having a video marketing strategy cannot be underestimated. However some online entrepreneurs often ignore internet marketing with video. They think it’s too time consuming and laborious because of the editing, complicated codecs, aspect ratios and file formats to fiddle with. But now you can create a professional high-quality online marketing video faster and with less effort than ever before. Try out this video marketing software for free and cash in on the biggest traffic goldmine the internet has ever seen – frequent online video marketing production.