How To Create An Effective Email Marketing Campaign
Effective email marketing has changed over the years as customer’s wants, needs, and actions have changed. When email was first introduced, too many companies abused it by constantly sending irrelevant emails to their consumer base, in the hope that somebody would buy something. Then, issues involving spam made it difficult for companies to use email as a marketing strategy.
However, the evolution of the digital society and more professional and effective email marketing practices has brought email marketing to the top of the marketing tree. In fact, research shows that over 65% of marketers around the world now rate effective email marketing campaigns as best online marketing method.
5 Email Marketing Campaign Tips
These five tips on how to do email marketing will help you to create a successful email marketing campaign for your business, giving it the marketing push that it needs to be more successful.
1. Make Your Message Clear
Effective email marketing communicates your message as quickly and concisely as possible. You have to be very clear about how your product or service will benefit them. Remember that people don’t want to read long boring emails that are not relevant to them. If you get your benefits across quickly, you will keep the attention of your readers for both current and future emails.
2. Give Your Audience a Reason to Read
One of the main effective email marketing tips to remember is to have a compelling subject line. Your email may have the best text ever written, but if your subject line does not attract attention and spark the curiosity of the reader, it will not even get opened. Your audience has to have a reason to read what you have to say. Think of your subject line like the headline of an advertisement. Never send an email without a subject line as it will probably get deleted as soon as it lands in the recipients inbox.
3. Know Your Audience
You need to understand your target audience so that you can talk to them at their level. The more you know about the person you are emailing, the easier it will be for you to connect with them. Building a relationship with the people on your database, or list, is key to effective email marketing. They have to like, trust and respect your opinion before they will consider buying anything from you.
4. Have A Call To Action
One of the biggest mistakes people make when it comes to effective email marketing is not actually telling the reader what they should do next. Should they click on a link, request a sample, arrange an appointment, buy the product etc? You need to be direct in what you want the reader of your message to do, or else they will probably do nothing.
5. Use An Autoresponder
Effective email marketing for any business comes from using an autoresponder. An autoresponder can captures the email information of your prospects and send information back to them immediately, regardless of where the customer is located or what time of the day it is. It can handle multiple customer lists and send out different messages, keeping track of who you send it to, what the subject line was, the body of the email, open rates, click-through rates and how many previous messages you have sent.
Effective Email Marketing Starts In One Place
Effective email marketing starts with reliable campaign email marketing software that makes it easy for you to manage a targeted, permission-based email list of potential and actual customers. You need to be able to integrate your email marketing campaign with your website, social media and RSS feeds so that you can automatically deliver a sequence of messages to your audience, create newsletters, target different sections of your database, track your performance as well as collecting, managing, and segmenting your customer base. The industry leader for this software is AWeber. Take a free trial on the official AWeber website to learn more about effective email marketing.