7 Simple SEO Tips To Implement Now
Sometimes SEO tips can be a little complicated to understand. SEO (search engine optimization) is the process of organizing your website so that it appears in search engine rankings for certain keywords.
Internet search engines are designed to help people find information stored on other websites. However, different search engines have different formulas for providing search results. It can be challenging trying to optimize your website to receive good search results, especially when the search engines release new updates. And, if you ignore those updates, your website could disappear from the search rankings altogether! Here are 7 top SEO tips and tricks that are easy to understand and to implement and take into account the Google Penguin & Panda updates.
7 Non-Tech SEO Tips That Will Keep Your Website Out Of Trouble
1. Publish Quality Content
The first of our SEO tips is to create good unique content. Google appears to be rewarding those site owners who focus on this strategy. A great way to do this is to write a regular blog. Remember you need to write information that is unique and worthwhile and that can be easily read. If you just stuff a page full of keywords your website will be marked as spam and not get ranked at all.
2. Pay Attention To Keywords
Following on from the above point, you do not ant to ignore your keywords. Your keywords are the words and phrases that somebody will type into a search engine when they searching for information, products or services that are associated to your online business. Weave keywords naturally into your content and, if possible include varieties of your main keywords too.
3. Include Internal And External Links
On your website pages, articles and blog posts, include a link to another page within your website using your keyword as the anchor text. Anchor text are the highlighted words that when clicked, will link to open a specific webpage. Also add a link to an external website with a reputable source of information, again using your keyword as the anchor text.
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4. Quality Backlinks
Search engines view backinks as an indication of the popularity and value of the content on a website. Before the penguin and panda updates it did not matter where the backlinks came from, as long as you had them. However one of the most important SEO tips to remember is that now, the focus must be on links from quantity websites. Do this by writing articles on other high pedigree websites. Google will reward you for getting your backlinks into quality websites, and you’ll build up a readership from real people who read your guest articles and will follow you back to your own website.
5. Don’t Forget Social Media
More and more people are looking for their favorite brands and products on social media. If they can find you there, chances are they will click through to your website to find out more information. Your presence on social media will effect your search engine rankings. People viewing and sharing your content on social media sites like Facebook, Twitter and Google Plus will register with the search engines. Social media is also useful because it encourages more external sites to link to your content, which is relevant as discussed in point 4.
6. Beware of Duplicate Content
This element of our SEO tips links back to point 1. Now more than ever you need to limit any duplicate content you are publishing on your website or blogs. If you find that your content is being copied onto other websites, consider reporting this to Google.
7. Ensure Your Content Is Relevant
You will see that a lot of these simple SEO tips keep going back to one fact. Google and other search engines want to provide their users with high quality content that is organised and relevant. Remember that you use search engines too. When you search for something you want results that will answer your query. Make sure that your content is relevant to your keywords. Remember that the person who made that search is your prospective customer, so give them what they want.
Want Top SEO Tips For 2015 And Beyond?
The panda and penguin updates have really shaken things up with SEO tips for 2015 and beyond. Google says it wants to reward quality websites who publish great content. But it can be challenging trying to keep you content SEO friendly. You have to think about keyword placement, keyword density, content length, related keywords, tagging your images, inserting links, font decorations etc. For more SEO tips, check out these 10 Steps to Ultra Targeted SEO that will show you how can automate your search engine optimization like a pro.