How The Affiliate Marketing Business Model Survives On Cookies

Cookies And The Affiliate Marketing Business Model

 affiliate marketing business model

Cookies are an affiliate marketer’s best friend!

When you start your own online business it won’t be long before you come across the affiliate marketing business model.

Affiliate marketing is the process of earning a commission by promoting another company’s products or service.

If your business is already selling a product or service, there will be other products that will complement them. You can sell these as an affiliate. You find a product you like, promote it to your audience, and earn a piece of the profit for each sale that you make. In fact, many online entrepreneurs generate a tidy revenue by only using the affiliate marketing business model.

Becoming a smart and successful affiliate marketer means understanding cookies. This has nothing to do with the favorite treat you like to dunk into your milk as a night-time snack!  It has everything to do with how a business you are an affiliate for ensures you get credit for any sales you generate.

Cookies And The Affiliate Marketing Business Model

An HTTP “cookie” is a type of message that is given to a web browser by a web server. This is used to identify users and web surfers, customize online experiences and track information. When you go to a website that uses cookies, a server sends a cookie with certain information to your browser or computer. The next time you go to the same website, your browser sends that cookie to the server. Cookie technology works for many things. For example, it works when your computer “remembers” your password or user ID when you log in to one of your online accounts.

How Do Cookies Work for Affiliate Marketers?

Cookies are your best friend in the affiliate marketing business model. When you promote a product as an affiliate, the product owner will allocate you a unique affiliate ID. You then use this by inserting it into their website address. This gives you your own unique affiliate website link to the product owner’s website or sales page. It may simply be a set of numbers and letters that you add on the the end of their existing website URL. Or the affiliate program may allocate you a completely unique website link.

When someone clicks on your affiliate link, a cookie is placed in their browser. This includes information that says you are the person that directed the visitor to that website. This is how affiliate marketing websites know that it was you that recommended the person to their website. If that person makes a purchase, the affiliate company can track that sale back to you and pay you your commission.

FREE Checklist: Affiliate Marketing For Beginners
Not All Cookies Are The Same

Just as there a a whole variety of different cookies to tempt your taste buds in the offline world, there are different cookies in the online world of affiliate marketing. Different business affiliate programs have different lifespans for their cookies.

For example, Amazon is not only the largest retailer in the world, but it is also the largest company that predominantly uses the affiliate marketing business model to sell products. The company will drop a 24 hour cookie onto the computer of a visitor that clicks through one of your affiliate links. That means that if the website visitor buys within 24 hours, the sale will be tracked to you.

From the first time someone clicks on one of your affiliate links, you can earn commissions for the designated cookie length. This is why you should choose your affiliate companies very carefully. Some affiliate marketing models allow for 30, 60, 90 day or even 1 year cookie duration. Some offer lifetime cookies! This means that if you are the first person to send someone to that website, if they make a purchase 10 years from now, you’ll receive a commission!

Handy Affiliate Marketing Software

There are a few issues to be aware about when selling products using the affiliate marketing business model. Did you know that some scam artists can switch out your unique affiliate link and replace it with their own? Also, it can be challenging trying to track clicks on your affiliate links to see how your marketing efforts are working. You can cloak and track your affiliate links using your own domain in just seconds with This free and handy plugin for WordPress allows you to shrink, cloak, redirect, track, organize and share all of your links on your own domain and server!

Marketing Affiliate Programs

To start making money with affiliate marketing, you have to direct a potential customer to the product owner’s website with your unique affiliate link. The potential customer will be not see any difference on the website’s product pages.

When that visitor buys something from the website, the cookie shares your affiliate ID. The product owner then instantly knows that you are the affiliate and that any commission from that sale should be paid to you. Obviously, it’s vitally important that you use the correct affiliate ID on all your links to ensure you get your rewards.

The one issue to be aware about with cookies is that if a prospective customer uses another computer to search again to buy the product, your affiliate ID will not be stored on that machine. It’s not a major problem though as most people use the same computer, laptop or tablet to buy products and services online.

Learn How To Make A Profit With The Affiliate Marketing Business Model

The affiliate marketing business model is popular with online entrepreneurs because you don’t need to create your own product. There’s no online payment systems to manage or set up, and no product delivery issues or customer queries to worry about. Your job is to send prospective customers to an offer. You then get paid a commission every time someone buys through your affiliate link.

If you want to learn more about starting an affiliate marketing business or improve your current affiliate results, this Free Affiliate Marketing Video Tutorial will help you to create an affiliate marketing business plan to start making profits online and scale your income far faster than ever before possible.

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