Why Have An Article Marketing Strategy?
If you have an online business that you are trying to promote then one of the best and most cost effective online marketing strategies is an article marketing strategy. Article marketing works by submitting short articles of approximately 400 to 500 words, which are related to the product or service you wish to promote, to various online article directories.
If the articles are well written they will be easily found on search engines and read by people who are interested in what you have to offer. The key to your article marketing strategy is the link in your article that takes readers to your website where they can find out more about your products and services.
But an effective article marketing strategy is not just about writing a few hundred words and hoping people will read them. Your articles must include useful information and strategic placements of keywords and keyword phrases used by those who are searching for what you have to offer. There are a number of reasons why article marketing remains one of the effective online marketing strategies. Here are 5 of them.
5 Benefits Of An Article Marketing Strategy
1. An Online Business Marketing Strategy That Builds Authority
People like to buy from and deal with the best. Your article marketing strategy will help you position yourself as the expert in your industry. It is a great way to gain respect in the niche you are trying to reach. If your audience see your well written and informative articles they will see you as an authority. The more that you have written about a certain area, the more trusted you will be and the more likely they will be to buy what you offer.
2. It Is Cost Effective
Compared to other online marketing strategies, article marketing it is very cost effective. Article directories do not charge you to submit content to their websites. If you write the article yourself it will only cost you the amount of time you put into researching and writing the subject. If you don’t like the idea of writing, an easy article marketing strategy is to hire someone to do your writing for you. You can find many good writers online who would be willing to write your articles for you for only a few dollars each.
3. Improves Your Search Engine Optimization (SEO)
When you write an article with a link back to your website and you submit it to an article directory, that link is considered a backlink. One of the best online marketing strategies to raise your website ranking on the search engines is with backlinks. The more backlinks you have, the more traffic your website will receive and that will lead to more sales. Your well written article will also have a resource box with a strong call to action. This will invite those reading the article to go to your website to find out more about what you have to offer.
4. Reach A Larger Audience Share
Your article marketing strategy will help you reach a much larger target audience than you otherwise would have. Those who are interested in your products or services will be the ones who read your article. You won’t be putting your marketing efforts in front of people who may or may not care about what you have to offer. This is why it is one of the best online marketing strategies because your article will be read by people who are truly interested in what you are doing and are also very likely will want to buy what you are selling.
5. An Article Marketing Strategy Has A Long Term Benefit
A well written article containing good keywords can stay in circulation for months or even years. There are not many online marketing strategies that can accomplish that amount of longevity. Article directories are some of the most visited websites on the planet and submitting articles to them means you can siphon off some of this traffic back to your website, potentially for years to come.
Start An Effective Article Marketing Strategy
An article marketing strategy has to be one of the top 10 marketing strategies for online business owners. It is a great way to get attention to your products or services. Your article should provide enough information to make the reader interested and want to click on the link within your article to your website. If you write the articles in an informative way that gives value, then you’ll drive traffic to your website but if you write it as a hard-hitting sales letter, you’ll end up pushing people away.
Take some time to learn how to implement this online business marketing strategy the right way and you will find customers who are not only willing to buy from you, but trust that you are going to meet their needs and may come back to you for other purchases.
Creating content for your articles can take a lot of time and effort. That is why Private Label Rights (PLR) articles are invaluable for busy online marketers who want quality written content but don’t have the time to write large quantities of content themselves. Claim your 10 Free PLR Articles (plus 3 very cool bonuses) of high quality, pre-written content that you can edit and use as you wish for your article marketing strategy.