What Is Article Marketing and Does It Work?
Article marketing is the process of writing informative articles and placing them online where people will read them. The article should create curiosity so the reader will want to know more and therefore is motivated to visit your website from the link provided in your article.
When done correctly, article marketing can provide positive results in a very cost effective way. But when done incorrectly, it can be a huge waste of time, energy, and even money.
Here are 5 reasons why your article marketing may not be working:
1. Your Title Does Not Create Any Interest
Once you have written your article, your next step is to get it online. Obviously, you are not the only person uploading content to the directories, ezines or blogs. That’s why article marketing works better when you have an interesting title that will make it stand out and get noticed. It has to be relevant to your topic but the more creative you with your title, the greater the chance you have in getting your article noticed.
2. Your Article Has No Objective
As with any marketing campaign, your article has to have an objective. Your primary objective is to get the reader to click on a link to take them to your website. One of the best article marketing tips I can give you is to ensure that you provide valuable information – but not too much. If you tell the whole story there’s no reason for the reader to visit your website. Remember that the whole point of article marketing is still to sell.
3. You Don’t Know Who You’re Writing For
You have to ensure that you write your article with your audience in mind. Study your target market and write for them. See what sort of questions are being asked on your industry blogs or forums. If you are writing for an audience who have a lot of knowledge about your particular article subject matter, make sure that you get your facts right. Or, if you are writing for ‘newbies’, do not make your articles to complicated or full of jargon.
4. Your Articles Are Not Getting Published
Some people just throw together some internet marketing articles, sling them up to various directories and then wonder why they do not get published. The best article marketing services and directories have strict standards. Make sure that you have the minimum number of required words, that it is well written and it has correct spelling and grammar.
5. There’s No Call To Action
You have to remember that your objective is not just to inform, but to encourage the reader to go to your website or to take what ever action you want them to take. If you don’t tell a reader what you want them to do, the chances are that they will not do it. So, remember to ask them to click on the link that you provide.
The Secret To Article Marketing Success
You can submit your articles to article directories, ezines and blogs. Ezines are the hidden diamond-in-the-rough of internet marketing when it comes to articles. Not that many people use them. Click here to find the best ezines for your online business.