Establish A Strong Online Brand And Attract Customers
Think about the people and companies you buy from. How do they attract customers? People buy from companies they know, like and trust. These companies represent credibility, authority and have created a strong image in the mind of their prospects and customers.
Your customers buy for the same reasons. They will buy from you because they have come to know you, they like your products or services and they trust you as a brand.
There are many strategies to strengthen your online brand to attract customers. Remember that we buy from people we trust and we like. Embrace your unique personality as your brand and apply it to everything you do.
Here are 5 strategies to establish a strong online brand and attract customers.
How To Attract Online Customers
1. Publish Offsite
Publishing is a wonderful way to establish a brand. Each piece of content you create represents who you are and what you stand for. Your personality carries through in your content. If you publish on other websites, you’re able to reach out and attract customers. This will help you to develop a strong brand. For example, you can publish on:
- Article directories
- Other websites
- Syndicate your content
And don’t forget offline publications too, including:
Networking, both online and offline, helps establish you as a real person. It helps you connect with others in your industry and your community. The more people you connect with, the stronger your brand will grow.
And don’t forget social networking sites. Each interaction, post and comment is an invaluable opportunity to strengthen your brand. In fact, social networking is one of the most effective tools you can use to strengthen your brand.
Memes are fun ways to attract customers on social media sites like Facebook. These are graphics and pictures you see that have funny or interesting text, quotes and comments overlaying the graphics. You will be ahead of your competition by miles when you create your own, one-of-a-kind, customized memes. You can create these for free using software like MemeGenerator.net or DIYLOL. You can create original memes literally in seconds and drive engagement more successfully than posts that only have text.
FREE Checklist: Get More Free Website Traffic
3. Be Consistent
Consistency establishes a strong brand. If your personality changes from communication to communication, your prospects and customers can become confused. However, if you’re consistently thoughtful, funny, controversial, or serious then your brand will get stronger. This includes social networking interactions, email, articles and content, video and interviews.
It’s one of the most important reasons why you should be your authentic self when branding your business. If you brand your business to be controversial but that’s not your personality, it will be difficult to hold onto that brand image. A small business owner’s brand is most often their personality and that will attract customers to them. It may be emphasized but it’s still uniquely you.
One of the best ways to strengthen your brand is to share. Share a photo or video of yourself instead of a logo or a graphic image. Share stories and experiences as they relate to your topic. Also share your knowledge. Consider hosting a webinar. One of the big benefits of using webinars for your business is that you’re able to help your audience in a much deeper way than using other marketing methods. So many people are scared to do anything online, that even what you perceive as a failed webinar instantly lends credibility for you and your business as an expert in your market.
Share information that’s important to you as well. The more people get to know you and who you are, the stronger your brand will grow and the more you will attract customers.
5. Give Stuff Away – Especially Content
Finally, one of the best ideas to attract customers is to give away something for free. Everyone likes to get something valuable for free. And you can brand your giveaways. Encourage people to share your freebies with others. For example, you could write an e-book and brand it to you and your business. An e-book will help to establish you as an authoritative expert in your field.
Give it away for free and encourage others to share it and the information inside. Each person that reads your valuable information will gain a positive image of you and your brand.
Attract Customers To Your Website, For Free
Attracting new clients to your website is the result of the marketing strategies and offers you’ve created to specifically to grab their attention. These visitors can turn into leads, which can turn into buyers, then become repeat buyers, and ultimately turn into loyal customers. If you’re a website owner, you probably want more free, targeted traffic from Google and other search engines, rather than having to pay for it. This checklist shows you how to find clients for your business for free so you can lower your reliance on potentially costly paid traffic sources.