How To Attract Local Customers To Your Online Store
Even if you have an online store, don’t underestimate the results you can get when you attract local customers to buy from you too. Since your business home is local, many people who want to shop online will shop with your store because they feel as if they’re still shopping locally with small businesses. And they are, even though they don’t have to leave their house.
Never underestimate the power of focusing your marketing locally. Your area may have 25,000 or more people who will be excited to order from you as a local business.
It will make your marketing so much simpler, because you’ll know exactly who your audience is and how to get their attention.
10 Ways To Attract Local Customers To Your Online Store
1. Get The Local Keywords Right
Your customers have a lot to say about the keywords you use on your website because they’re the ones that are searching. What terms are they using to find you? Are they using voice search? Does the map show up when they do a voice search? How can you use what you know about your customers to improve search results?
Identify your audience the same way you always do, but add the geographical demographics to it too. That means you’ll need to add keywords to your content, marketing and targeting that will attract local customers.
FREE Checklist: Create An Effective Sales Funnel
2. Run a Facebook Ad Targeting Local People
A great way to attract local customers is to run a Facebook advertisement. Facebook advertising allows you to directly target people who live in your area. There are several different types of Facebook ads you can use to promote your business and you can start and run a Facebook ad campaign for as little as $5.
3. Verify Your Business Locally on Google
Getting listed on Google My Business is a great way to show up more in search engines for local results. That way, even if someone uses a generic term to find the products you sell, you’ll show up for the people who are local to you first. There are a lot of features that you can use on Google My Business as well, such as posts, profiles, and more. Filling everything out will help you get seen. This will ensure that when someone is looking for the type of items that you sell, and they live locally, they will be more likely to find your business in a search.
4. Get Listed Locally
Another way to get found locally is to join your local chamber of commerce. Once you pay for your membership, you can get a listing in their directory. This will ensure that you are found by your local customers too.
5. Sponsor Local Events
A really great way to get noticed and attract local customers is to sponsor events in your area. Your local audience will hear and see your information and thus it will drive more traffic to your online store. Imagine that they hear the name of your business mentioned on the radio as a sponsor. Then they’re on Facebook looking at cat memes, and an advertisement shows up with your business name. What happens? They’re more likely to buy from you.
6. Attend Local Networking Events
This is another way to be top of mind of your local audience. Be seen and heard locally so that they’ll know the name of your company. Then when they see your advertisement, they’re going to go to your online store because just by the virtue of hearing your name, seeing you face-to-face, and then seeing the advertisement, they’re developing trust in your name.
7. Be a Local Media Source
Your local media needs content just like you do to market the service they provide to the area. Whatever your expertise is, try to be a resource to them so that if they have questions about that niche, they’ll come to you. They’re not going to keep looking for experts if you prove to be a reliable source, because they don’t have time and don’t get paid enough to keep searching. So make connections and it’ll make it easy.
8. Get Local People to Review Your Business
When local people do buy from you, ensure that they’re added to your email list. After enough time for them to enjoy their purchase, you can send them a link that allows them to leave a review for your business. When local people leave a review on Google, Facebook, or other public places, their friends will see it. And you know what they say about birds of a feather, right?
9. Stay Active on Social Media
Responding to people, joining conversations, and sharing what’s new on social media with your local friends and connections is also a great way to get known locally for your store. If you had a bricks and mortar store, you’d post online to ask people to shop at your store on Small Business Saturday. So why wouldn’t you do it for your online store?
10. Start a YouTube Channel
YouTube is a wonderful way to demonstrate your products and services to others. Plus, Google owns it so even if you don’t have tons of followers, you will get some traction by having and using a YouTube channel to show off your products.
Free Checklist: How To Make Customers In Business
Your best sales strategy to attract customers is always to keep your customers happy so that they become repeat buyers. Repeat customers offer you the ability to increase your income exponentially. You simply need to use an effective sales funnel to tell them about other offerings they may be interested in.
When you create an effective sales funnel it puts your business on autopilot and consistently turns prospects into paying customers if you structure it the right way. To learn more, download my free Sales Funnel Checklist which outlines the best strategies to attract and keep customers.