Do You Want To Attract More Customers Online?
In order to attract more customers online you need to understand your audience. What are their emotional needs? What emotions trigger action for them? You can learn this by surveying your audience, building a relationship with them, getting to know them more, and asking for feedback as you offer new products and services to them.
Every online business is interested in attracting new clients. All your text, images, audio and visuals (in the form of video) have a role to play. When it comes to creating marketing messages, especially those that trigger emotions, it helps to understand the reasons why people spend money in the first place. If you can understand why your audience opens their wallet to buy, you can trigger them to take the action you want.
How To Get More Customers: Know Why They Buy
1.To Portray An Image
People want others to perceive them in a certain way. That need often drives them to buy things to help them keep that image, not only for others to see them that way but also to see themselves that way.
2. To Avoid A Bad Feeling
Avoiding a bad feeling is a powerful motivator to buy something. If you can show how your product or service helps your audience avoid a bad feeling, they’ll be more likely to buy.
3. To Gain Or Earn Freedom
A good example is a housekeeper or a virtual assistant. Is a housekeeper selling a clean home, or more time? Is a virtual assistant selling document processing or more time? If you can be clear about what it is you’re really selling, you can and will entice your audience to buy from you more often.
4. To Fit In With The Community
Everyone likes being part of the “in” crowd and part of a community. If making a specific purchase will make them more of a part of the community, they will make it happen.
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5. Immediate Gratification
People like getting what they want, when they want it. If you can offer them an instantaneous way to give them what they want, they will most certainly take the bait. The important thing is to deliver on your promises.
6. To Gain a Sense of Power
When people buy something they view as potentially life changing, they feel powerful and in charge of their lives. If you can offer something super special that solves a very specific problem and evokes feelings of power in your audience, you’ll attract more customers online.
7. To Prove or Gain Self-Worth
Some people, maybe people in your audience, lack self-worth and need a way to get it. If you can offer them that feeling when they buy your products or use your services, you’ll sell a lot.
8. To Solve A Problem
One of the most obvious reasons people spend money is to solve a problem. Show them how your product or service solves their problems, and they’ll buy from you when the price is right.
How To Attract More Customers Online
It’s important to study your audience so that you know how to trigger the feelings above and know which ones they use when they choose to buy. If you can find the trigger that keeps your audience from saying no, you’ll attract more customers online. It doesn’t matter if it’s a website, a sales page, a video or something else entirely, all aspects of your internet marketing make a contribution to your online business sales.
Know what words trigger emotion and action in your audience. Use words to focus on the benefits your product or service offers your audience. Remember that they want to know what’s in it for them, not what’s in it for you.
For example: Use trigger words like “Limited time offer…” or “Act now to solve this problem…” You don’t want to lie, but you do want to give it to them straight and tell them exactly what their benefits are for acting now.
Images of people tend to bring forth more emotion for people. Let the face of the person demonstrate the emotion that you want the audience to feel as they look at your website, watch the video or consume other content that you offer.
For example: If you’re writing about financial freedom and how your audience can experience financial freedom, try using a picture of something that demonstrates freedom to your audience. Use also a typical person that could be part of your audience, showing the emotional release they feel as they realize they now have what they want.
What colors attract customers? Some colors evoke different emotions based on culture, sex, and many other factors. You want the colors you choose to elicit the right emotions in your audience.
For example: If you want your audience to feel as if they should be excited and passionate about something, choose colors like red and orange. If you want them to feel happy and free, choose a color like yellow to emulate the color of sunshine which makes people joyful. Do check to ensure that the culture you’re marketing to doesn’t have a different idea on what the color represents.
Target, Locate And Attract More Customers Online
A laser-targeted focus qualifies your customers before you try to sell to them. No business can appeal to everyone, so you need to go after your ideal customer. To do this you need to use the right words to attract customers to your website and sales pages. The software from Market Samurai helps you to discover what attracts customers the most by finding those gold nugget opportunities that exist in your marketplace. Download your FREE copy of Market Samurai now and start to attract more customers online.