Are you struggling to differentiate your business in a crowded market? Is it difficult to stand out from your competitors? The answer to your problem is a unique value proposition. A compelling value proposition will differentiate your business and attract customers to your brand. Contrary to what many believe, a unique value proposition is not …
What Is a Value Proposition? (and Why Your Business Needs One) Read More »
Despite Google’s algorithm changes, off-page SEO factors still matter. They provide thumbs up, shares, mentions, and links across the web and thus influence your rankings. There are two main ways to improve where your website ranks on search engine results pages (SERP): on-page SEO and off-page SEO. The latter involves strategies that you apply outside …
Marketing is the key to reaching out to potential customers and expanding your business. Undoubtedly, choosing the right marketing channel is an important decision for any business. Relying on one channel alone can limit the reach of your message while bombarding all channels with excess marketing efforts can result in chaos and wasted money. So …
How to Choose the Right Marketing Channels for Your Business Read More »
As a business owner or entrepreneur, it’s natural to assume that marketing is an expensive endeavor. But marketing is the lifeblood of your business. If you stop your marketing, nobody will know your business exists and it will die. You know that you want to showcase the best of your brand to stand out in …
How to Save Money without Stopping Your Marketing Read More »
As a business owner, you’re often swamped with tasks. So taking a ‘set it and forget it‘ approach to your marketing can be tempting. You may think that once you’ve put your marketing strategies into motion, there’s little else to be done. Contrary to popular belief, marketing can’t be put on the back burner. It …
Why You Can’t Just ‘Set It and Forget It’ with Marketing Read More »
Are you one of the misinformed folks who think that email marketing is dead and doesn’t work anymore? Perhaps you’re not seeing the results you want and, thus, feel like your investment has gone to waste. In reality, email marketing is not dead. In fact, it’s more profitable than ever. But there is no doubt …
One of the more effective methods to boost your business profitability is to encourage existing customers to increase their spending. Increasing customer spending maximizes your profits and is essential to every successful marketing strategy. There are many ways to do this without having to invest in big budget advertising or marketing campaigns. Here are 6 …
Smart business owners invest in advertising. They know that people can’t buy your products or services if they don’t know your business exists. You’ll never sell anything if you don’t have customers coming into your store or traffic coming to your website. But your advertising budget can get bloated if you’re not careful. You want …
9 Ways to Get More Out of Your Advertising Budget Read More »
The number one reason many businesses and entrepreneurs fail is due to poor money management or understanding of finances altogether. In fact, lack of funding is commonly reported within the first year. However, poor money management can easily be avoided by taking the time to understand business finances and personal finances. Here are 5 important …
5 Money Management Tips You Need as a New Entrepreneur Read More »
Profit margins are a key indicator of the financial health and efficiency of a business. A higher profit margin shows that a company is generating more profit from its sales, while a lower profit margin suggests lower profitability or higher costs. While there are many ways to maximize profits, such as cutting costs or raising …
7 Creative Strategies for Improving Your Profit Margins Read More »
