The Benefits of Email Marketing Software
AWeber is the provider of email marketing software for business owners who want to build a subscriber base of potential and actual customersl. Recent research shows that 67% of marketers around the world rated an email marketing campaign as the most effective marketing method.
You’ll often hear a saying in the online marketing world that “The money is in the list.” This is your list of prospective customers’ email addresses. An email list is important because it is the most direct way to communicate and engage with your subscribers. So, if you are planning to sell something online, why do you need email marketing software?
Why Use Email Marketing Software?
It can be quite a task to manually manage your email list and send out different emails to different people. As your email database grows, you will need to automate the process as it will become impossible to manage your database. Reliable email marketing software can handle many more emails than you could ever process manually and allows you to get on with running your business while it manages your email marketing.
This AWeber email marketing review explains what the AWeber email marketing software actually does, what I like about it, what I don’t like about it and my overall thoughts.
What Is AWeber?
AWeber email marketing software is like a salesman working on your email marketing for you non-stop, every day of the week, every week of the year. In addition to providing a high return on investment, AWeber provides the tools so you don’t have to hire an expensive design firm or copywriter. And as many parts of an email campaign are automated; it practically runs itself.
You can create newsletters to be sent out on a set the date and time, set up a series of emails to be sent out automatically once somebody opts into your email list. You can send email broadcast messages to your entire list, or just to certain segments.
AWeber’s email marketing services provide information on who’s opening, clicking, downloading, buying and who’s not. You can use this information to send broadcasts to specific groups.
AWeber Review: What I Like
1. It’s easy to use and set up. There are lots of extra features which are simple to manage. You can integrate your email marketing with other online services. For example, you can insert an AWeber email subscription form onto your website, your blog, and your Facebook page, so all your visitors have the chance to sign up to your email list. You can also easily import your existing database into AWeber without having to ask the people on your list to re-subscribe.
2. Customer service. AWeber has very friendly and helpful customer service team. If you don’t know how to use any part of the service, and you cannot find the answer in their east to use ‘help’ section, just submit a support ticket and they’ll give you a prompt and helpful answer.
3. Deliverability. When you use AWeber, 99% of your emails will get through and not be marked as spam. This is extremely important. If your emails are not delivered your email marketing campaign is a waste of time and money.
AWeber Review: What I Didn’t Like
AWeber pricing is based on the total number of email addresses in your account and that means that you can end up paying for people who have unsubscribed from your list. Some customers choose to delete their unsubscribers periodically but any reports in your account regarding unsubscribers will be affected by this. I don’t consider the loss of this information on unsubscribers a significant issue as these people probably had no intention of buying from you anyway, so I would recommend that you periodically
AWEBER REVIEW: OVERALL THOUGHTS
In summary for my AWeber review, their email marketing software has been the most valuable tool in my online business. When I first started my online business I tried some of the free autoresponder services, but they were awkward to use and every email I sent out carried an advertisement over which I had no control. When I switched to AWeber I found it easy to set up and integrate with my website and social media accounts. And, when I have required any assistance from AWeber, I’ve received quick, helpful and very courteous customer service.
For a free trial of AWeber’s email marketing software visit the Official AWeber Website.