Creating The Best Email Marketing Campaign
Almost anyone can write and send an email to a subscriber base but these are not always the best email marketing campaigns that are possible for their business. Email marketing best practices involve more than just writing a few lines of text and sending it without any thought of what you are sending or who you are sending it to.
As a result, many many people are wasting their time sending out emails and not getting the results they want.
The 6 email marketing tips below are some of the best email marketing strategies to help you increase the results from your email communications.
6 Steps To Get The Best Email Marketing Campaign
1. What’s The Objective Of The Email?
The best email marketing campaign has to have an objective. What is the purpose of your email? Are you telling your subscriber what you want to share and what you want from them? Emails should always be action orientated with a clear and concise message. If you’re not sure, ask someone not familiar with what you are doing to read your email and get their response.
2. Who Is The Email From?
This sounds obvious as you know that you are sending the email, but does your recipient know that? Make sure that your email is seen to be coming from a real person, company, or brand in the ‘from’ name box. People today are much more cautious and if they cannot connect the email to someone real, it’s going to land in the trash or even in their spam. For the best email marketing results, avoid using email addresses like info@ or sales@ These will not be nearly as effective as using an email address that’s from a person like jon@ or sarah@. Subscribers want to connect with real people.
3. Does Your Subject Line Make You Want To Open The Email?
Your customers and prospects will base much of their decision on whether or not to open your email based on what is written in your subject line. Like the headline of an advertisement, the subject line text is vital to the success of your email marketing campaign. Would you open an email with your subject line?
4. Who Are Your Audience?
Know the fears, needs, desires or want that your prospects have and know how your product or service can resolve them. Research from the best email marketing campaigns shows that men prefer subject lines and text that communicate news or compelling information while most women prefer discounts or special offers. Use up to date market research to fine tune your subject line and text.
5. Can People Unsubscribe?
If somebody wants to unsubscribe from your subscriber list, let them. If you make it difficult, they may label you as spam. If a recipient has no interest in even getting or reading your emails, it is very unlikely that they will ever become a customer. You will not have any success with your email marketing if you worry over someone unsubscribing to your emails.
6. Is It All Sell, Sell, Sell?
The best email marketing campaigns are about offering and providing information rather than being a blatant sales pitch. Provide useful information and be subtle with your sales messages. Think of getting clicks to your squeeze page rather than trying to sell in the email.
The Best Email Marketing Support For Your Business
Email marketing campaigns allow you to communicate directly with your prospective, existing and past customers. They keep and build relationships with the people on your list and up-sell or cross-sell your products and services. AWeber is generally acknowledged to be the best email marketing software available. You can easily import your existing customer database into AWeber and it’s simple to integrate with your website, social media and RSS feeds. For a free trial of the best email marketing software visit the Official AWeber Website.