How To Build An Online Business
All established business owners know just how important it is to establish a loyal customer base. Having a set of customers who value your opinion and will buy from you again and again is vital to success and especially when you build an online business.
It costs 6–7 times more to acquire a new customer than retain an existing one. That means that building a loyal customer base makes economic sense and will ensure the sustainability and longevity of your business.
When you build an online business, knowing how to use tools like email lists, RSS feeds and social media all contribute to building customer loyalty with the people on that list and reaching more people in the process.
3 Ways To Build A Loyal Customer Base
1. Email List Building
Everyone on the internet has an email address that they check regularly and email marketing is one of the best ways to stay in touch with loyal customers. It is important that you get somebody’s permission to send them emails, or else you could be labelled as a spammer. The best way to do this is to offer something of value for free in exchange for their email address. This could be a free report, video tutorial or newsletter.
2. RSS Feeds
Real Simple Syndication, also known as RSS, makes it easy for people to follow your blog updates. An RSS feed allows your customers to follow your updates with the RSS reader of their choice on their smart phones, tablets, laptops or desk top computers. Setting up an RSS feed takes about 20 minutes. You can do it with a number of different services, most notably Google FeedBurner. Make sure the RSS feed button is featured prominently on your website so that your website visitors can easily click and follow.
3. Social Media
Social media has become a valuable tool for building a loyal customer base. When you create a compelling social media post that people enjoy and want to share, it exposes your business and content to potentially thousands of new users, building the credibility of your business. Make sure you put the Facebook ‘Like’ and Twitter ‘Follow’ buttons on your website. If someone ‘Likes’ your page, your social media updates will show up in their feed. If someone follows you on Twitter, your tweets will show up in their feed.
Building A Loyal Customer Base
When you start an online business, it’s not just about getting people to visit your website, it’s about staying in contact with them once they have left it. As your customer database grows it will become impossible to manage it manually. Reliable email marketing software can integrate with your social media websites and RSS feeds to enable you to automatically deliver a sequence of messages to your audience, create newsletters, target different sections of your database, track your performance as well as collecting, managing, and segmenting your customer base. To build your loyal customer base start with a free trial of the leading email marketing software available from the Official AWeber Website.