Are You Building Your Email List?
Building your email list is crucial to the survival and advancement of your business. It doesn’t matter if you have an online business or a bricks and mortar business, email marketing is an exceedingly effective form of marketing and should never be overlooked. It is, in fact, one of the most effective forms of marketing that has ever existed.
Having an email list means that you spend some time getting email addresses for marketing from leads, prospects and customers. You can then send them information pertaining to their problems, offering solutions that you have created or that you have tried that others have created. Email marketing is a win-win for everyone involved.
Here are 14 tips for building your email list.
14 Ways For Building Your Email List
1. Create Value-Filled Content
While they won’t see the content until they subscribe and open the email, the content needs to be very well written, engaging, and relevant to the audience. You want them to love it so much that they keep opening and that they share your emails with their friends.
2. Make Emails Sharable with Social Icons
It’s easy to add social icons to your email messages now, so be sure to do that. Add that to your email at the bottom, but also add a call to action asking your readers to share the email.
3. Create Segmented Email Lists
The more focused each email list is, the more relevant the messages can be for the subscribers. By segmenting your lists when people make a purchase or click through to answer a call to action, you can make each email much more customized.
4. Create A Lead Magnet
Some sort of incentive is very helpful for getting people to want to give up their email address. However, you should be very careful to make the incentive specific to your target market, to avoid visitors who just want the freebie and have no intention of ever buying anything.
5. Create a Sign-Up on Facebook
Facebook is a great place to add an email sign-up form. You can create a call to action on Facebook easily, and people who will follow you on Facebook will likely want the information you have in your emails.
FREE REPORT: Write emails that get opened (& how often to send them)
6. Host a Contest
Contests can be a great way to get more people to sign up for your email list, especially if you run an affiliate contest on a product or service that you’re offering. In addition, you can give people a chance to win one of your ebooks or products if they sign up, share, follow, and like.
7. Create YouTube Videos
YouTube videos are a great way to attract more visitors. They have a lot of built-in viewers who search for things, so create short videos directed toward your audience.
8. Use Creative Twitter Welcomes
You can get software to send automatic welcome messages to people who follow you on Twitter, like SocialOomph. While some people don’t like them, they’re still effective. Although if you’re able to send personal welcome messages either yourself or by hiring a virtual assistant, that is even more effective.
9. Conduct Interviews
Find people who need to interview experts in your niche and pitch yourself as a guest. Most of the time when you are a guest you’re expected to bring with you an offer to their audience. This offer can require an email address to receive it.
10. Host a Webinar
Webinars are on fire right now, and a great way for building your email list fast. Everyone who wants to attend the webinar has to sign up for your email list. People see personal webinars as valuable and are more willing to give up their email address for them.
11. Find Joint Venture Partners
Partner up with others to do a multi-person webinar, or host another type of event such as an in-person event. When each of you promote to your own lists, it helps build all your lists.
12. Publish a Book
A physical book or an eBook published via Kindle is a great way to get your name out there as an expert. The book can mention your email list and website too. You can even provide a special landing page for book buyers.
13. Speak Offline
You can collect email addresses at events as a host or speaker. This works especially well if you do have a physical book to show to people. If you give a good, value-packed talk and presentation, you can get people clamoring to sign up for your list.
14. Paid Promotions
Try using paid promotions on Facebook to collect email addresses, by giving away something free or requiring an email to watch all of a video.
Using these methods will help you acquire email addresses. You should do all of these methods (although not all at one time) over the course of your business to help build your email list. Keep building your email list – never stop. You should do what needs to be done to collect as many targeted subscribers as possible, because email is where you’ll earn repeat website visitors and where you’ll get customers.
Write Better Emails In 7 Days
On any day of the week, your target audience may or may not visit your website or one of your social media pages. But most people check their email every day, usually several times during the day or even several times every hour! With a list of emails you can build a loyal audience of people who truly want to hear from you. This free 7-day email course will show you how to start an email list, grow your email list and more. Plus, you’ll get a fill-in-the-blank email templates to make building your email list even easier.