Category Archives: Banner Advertising

Does A Small Business Start Up Need A Website?

Why Does A Small Business Start Up Need A Website?

The internet is the most effective marketing tool in today’s business world and any small small business start upbusiness start up needs a website to remain competitive. The beauty of the internet is that the world is your customer, not just the people who live near the area of your business.

Tablet computers and smartphones are expected to exceed personal computers in internet usage. Business today is more information-intensive and less labour and capital-intensive. This means that traditional barriers to success in business are being removed with the growth of the digital economy. Your small business start up plan cannot ignore the internet.

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Is Online Banner Advertising Still Effective?

Online Banner Advertising: Is It Still Effective?

Online banner advertising is made up of rectangular graphic panels which link to an online banner advertisingadvertiser‘s website or landing page. You will generally see banners on websites at the top, sides or bottom.

A website that sells online banner advertising space can only guarantee that people will see your ad. These are known as banner views. They cannot guarantee that anyone will read it or click through to your landing page or website.

Banner advertising costs are normally calculated by every thousand times a banner is shown. This is known as the CMP or ‘cost per mille‘.  The cost of a banner can also be calculated by the duration of time that the banner appears on a website which is normally per 30 days. The average click through from banners to most websites is roughly 2% to 5%.

When advertising on websites first started, online banner advertising was very popular. Today, some online business owners think that it has had its day. But has it?

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online business advertising

How To Create Effective Online Business Advertising

How To Create Effective Online Business Advertising

There is a saying that doing business without advertising is like winking at a girl in the online business advertisingdark…..you know what you’re doing but nobody else does!

This is especially true for online business advertising. To get customers to your website or sales page to buy your products and services you are, at some stage, going to have to advertise.

But you have to buy your advertising carefully and you have to take certain steps to get the best possible return on your investment.

So, how can you ensure that your online advertising is going to be as effective as possible?

 5 Steps To Advertising Online Business

1. The Headline

Effective online business advertising starts with the headline. The headline is the most important part of your ad because this is what readers will see first. If your headline does not attract attention and make the reader want to read more, then the ad will fail. The headline must make it clear what the benefit of your product is to the reader. The only thing you need to get across in the headline is what the reader will get if they do what you want them to do.

2. Get To The Point

Everybody is pushed for time these days. That’s why your online advertising must quickly come straight to the point and make the reader want to know more. When you advertise online business products or services you need to communicate your main message in an emotional way because people tend to buy what they want more often than they buy what they need.

3. What Are The Benefits?

Any business advertising products or services needs to shout about the benefits of that product or service. It is the benefits that help sell it, not the features. A feature is what your product does and a benefit is what it does for me, the customer. For example, the feature of a new smart phone might be that it has a 32GB memory but the benefit means that I can store all favourite photos, videos, music, and apps so that I’ll have them on my smart phone wherever I go and I can enjoy them whenever I want.

4. The Call To Action

Once you have crafted your headline and listed your benefits you have to tell the reader what to do next. Don’t just leave them hanging in suspense. Rather than just using a simple, ‘click here’ in your online business advertising, write a benefit with the call to action message. For example, if you’re selling a time saving product ‘Click here to begin saving time today!’ is much better than ‘click here’.

5. Track Your Ads

Tracking you ad results won’t improve your online business advertising but it will make your online business more effective. If your online advertising does not work the problem might not be the ad – it might be your website or the place where you are advertising. When an ad get clicks but no sales are made, the problem is your website or the source of the traffic (ie, the wrong audience are looking at your ad). The job of your online advertising is to get clicks, not make sales.  It is the job of your website or landing page to make the sale. The other obvious benefit of tracking your ads is that if you get a lot of sales from several different ads that you are running, you have to know which one is working so that you can scale it up for bigger results.

 How To Create Effective Online Business Advertising

There is a huge amount of choice avaible to advertise online business ventures. Creating effective online business advertising for your own internet business can seem like a tricky and complicated process. To learn how to advertise on internet with proven strategies and to give your online business a boost here is a free 7 Day Marketing Bootcamp to get you started.

My Banner

Online Banner Advertising

Online Banner Advertising

Every online business, to make money, needs to attract customers who will buy from banner advertising them. Building a list is hard work and it takes time to drive targeted traffic to your website. One of the most popular ways to drive traffic to your online business is with online banner advertising.

Online banner advertising consists of rectangular advertisements which appear on websites and vary a lot in the way they look and what they are about. But they all share the same common objective to encourage a viewer to click on the ad and then be taken to the advertisers website or squeeze page.

For more information about squeeze pages click here.

Internet banner advertising is available in many different sizes and are measured in ‘pixels’. A pixel is the smallest unit of colour that makes up images on a computer screen. Popular sizes are long banners that run horizontally across the page (full banner at 486 x 60 pixels), large square box banners normally located at the side of the page (250 x 250 pixels) and button banners, normally with several grouped together (125 x 125 pixels).

Online Banner Advertising Sizes

banner advertising

The size of banner advertising you choose for your online business is dependent on your budget, the position of the banner in the website, the amount of traffic to the website and how long the banner will be online.

What makes banner advertising effective?

As with all advertising, effective banner advertising is the product of a number of different elements.

Firstly, your banner must be congruent with the website. In other words, if your work from home online business is about helping people to make money online it is doubtful that you will have much response if you place your banner on a website about dog training.

The objective of banner advertising is to ‘sell the click’. Make sure that your message is about a want, desire or concern about your product or service, so that viewers are encouraged to click on the ad to find out more. Ideally, you want to aim at receiving one to five leads per day from a banner advertisement.

Do not use loads of busy graphics and, although this sounds odd, do not try to sell – use your message as a solution to a problem. For example, if your online business is about weight loss you could say something like “If you want to loose weight but can’t – click here for the proven method that has helped thousands of people”.

Banner advertising can be ‘static’ (without any moving graphics) or you can have animated advertising banners that have movement onscreen. Animated Gif files have been the butt of many jokes within the design community. Animated banners have been known to be a bit cheesy and notorious for cluttering up a page. Used properly however, animation can draw interest to an otherwise overlooked area of a page.

Link the ad to a squeeze page with an opt-in form that provides a little more information and encourages the viewer to submit their name and email so that they can get even more information about your product or services. Ideally this information should be provided free of charge. Then, when they enter their details, they will be on your list and your auto responder emails will do the rest.

The auto responder programme I would recommend is Aweber

You need to establish a relationship with your customer before they will buy from you. For more information about building your ‘sales funnel’ click here.

A few other tips include, putting your banner ads at the top of the page, rather than farther down and ensuring that the website that you are adverting on receives sufficient traffic. If your home online business is aimed at a competitive market, such as the make money online market, then I would recommend that you consider websites that receive more than 10,000 visitors per month.

You can check the traffic on websites at a number of different online sources.Try http://www.compete.com/

How to create an online banner ad

Once you have chose a website on which to advertise for your work from home online business , you will have to supply the artwork for the banner. This is normally supplied via an upload to a link that that website owner will provide you. Often, your affiliate partner or merchant for your home online business will have ready made banner artwork for you to upload to your chosen website. All you have to do is supply the link to where the viewer will go when they click on your ad.

There are also several free online banner creators where you can create your own ad.

Try http://bannercreator.nu/

You can also outsource the creation of your banner graphics. There are many online resources available.

Try http://fiverr.com/ , https://www.elance.com/, http://www.cheapwebbanners.com/,

How to book an online banner ad

Most websites will have an area where it will provide details of the costs to advertise on their website. If not , you can contact the website owner direct and ask for details.

To save contacting loads of different websites to find out their rates and statistics, there are several ‘broker websites’ who provide all the information for you. It can save time as these websites provide all the info on costs for a huge variety of different websites.

Check out www.buysellads.com

The cost of banner ads is calculated in two ways. One is for a set period of time (normally 30 days) and the other is for the number of impressions (ie, how often the ad is shown). If you are just starting out with your home online business, I would recommend that you opt for a set period of time. This way you know exactly how much you are spending over what period of time.

Does online banner advertising work?

Some web ‘experts’ say that banner advertising is not effective and some say that it is a very successful way to drive traffic to your website.

As mentioned before, online banner advertising is like any other type of advertising. You must ensure that your banner gets the attention of your target audience and creates interest in your product or service. The ad must encourage the viewer to want to find out more and thus take action by clicking on your ad.

If your banner ad has got somebody to click on it, then it has done its job. It is then the job of your squeeze page or the website page to where you have sent the viewer to do its job. And that is a whole other story.

Learn More About Online Banner Advertising

Do you want to learn more about online banner advertising? Setting up and earning from your own online business can be a tricky and complicated process. To learn how you can quickly and easily get started earning money online from a fast growing profitable market without, any previous training, knowledge or even your own products check out this FREE 7 day bootcamp. CLICK HERE and get started today!