Persuasive storytelling is a useful writing technique that is designed to compel and better connect with your audience. This, in turn, creates a positive engagement and increased success overall. It uses relatable and real experiences, concepts, characters in a language your audience can understand to motivate or inspire you to act a certain way.
Lead nurturing strategies are all about keeping up with your leads or potential clients and ensuring they don’t go “cold” or, worse, unsubscribe from your email list. It’s about sending information beyond sales or promotional content to improve their relationship and communication with subscribers and potential customers. In return, this improves your return on investment, …
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To make a sale or increase your conversions in email marketing you need to monitor your email click-through rate. Click-through rate describes the percentage of subscribers who see the link or email or subject line and click the links within your email after they have opened them. This rate allows you to determine how to …
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One way to grow a loyal audience with a strong relationship that understands the value of your business is through lead nurturing email campaigns. These are personalized and automated emails sent to subscribers throughout their journey with your business. It’s designed to maximize the potential of your email list and to ensure its sustainability. It’s …
To be successful in business you need to effectively communicate with your audience to maximize your profits. One of the most effective ways to communicate with your audience is by email. But without quality content, email marketing would be dead. Without content to engage with, there would be no reason to use it as it …
Content is often considered an online business owner’s primary resource. It drives traffic and helps make a sale. It provides authority, credibility and liking – all buying triggers. And it also helps you market your business. Taking the time to develop a content marketing framework before you begin creating content will save you money, time, …
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The pyramid of influence is a great model or image to categorize your different audiences and the influencers who represent them. It’s designed to quickly show you who and what makes up the most of your engagement to create the right content and materials to develop and run a successful campaign. To put it simply, …
To be sure your content is working to achieve your business goals, you need to add measures to track and evaluate your audience engagement. This way, you know what you need to improve in your business strategy. For example, if you have a high bounce rate, if you know how to write an SEO or …
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One way to make sure your business is seen by your target audience is to get your content shared. When a piece of content provides value and can be easily shared across all platforms by your audience it increases your brand exposure, builds your audience, and increases their engagement. Here are 6 ways to get …
Crafting engaging content that gets the attention of your audience is one of the major challenges that the majority of marketers face. Marketing surveys show that more than half of marketers struggle with creating enough engaging content. Did you know that the human brain is wired or attracted to stories? This is because stories are …
