Customer retention is a top priority if you’re a business owner or email marketer. It’s quite well known that it can cost 5 to 25 times more to find new customers than to please the ones you have. Therefore, if your unsubscribe rate is below 2%, you’re currently on the right track and should work …
When running an email marketing campaign, it’s important to perform audits to ensure that you get the most out of your time and effort. One of the key steps to running an email audit includes keeping track of vital key performance indicators or KIPs and metrics. These metrics allow you to pinpoint areas you need …
5 Important Email Marketing Key Performance Indicators to Track Read More »
To make a sale or increase your conversions in email marketing you need to monitor your email click-through rate. Click-through rate describes the percentage of subscribers who see the link or email or subject line and click the links within your email after they have opened them. This rate allows you to determine how to …
5 Proven Ways To Increase Your Email Click-Through Rate Read More »
Email marketing has by far one of the largest returns on investment compared to other forms of marketing. However, that doesn’t mean it’s straightforward nor will you see results just because you have a campaign set up. Like most things in life, there are important rules to follow to get to success. Here are the …
One way to grow a loyal audience with a strong relationship that understands the value of your business is through lead nurturing email campaigns. These are personalized and automated emails sent to subscribers throughout their journey with your business. It’s designed to maximize the potential of your email list and to ensure its sustainability. It’s …
To be successful in business you need to effectively communicate with your audience to maximize your profits. One of the most effective ways to communicate with your audience is by email. But without quality content, email marketing would be dead. Without content to engage with, there would be no reason to use it as it …
Email funnels are a set or series of marketing materials that inspire your audience to do something—most of the time in the form of a purchase or to benefit your company in some way. Your emails provide value that persuades your audience to purchase your products, follow your social media pages or become a loyal …
Nearly 4 billion people worldwide use email, and this number is nowhere near slowing down. No social media platform or marketing media can offer this type of reach to potential new clients. Email is far easier to share and more personal among your audience. Giving you a more powerful tool to connect and communicate your …
When sending emails to your subscribers, how personalized are they? This means more than just using the subscriber’s first name, but actual personalization based on their behavior. According to a study by MarketingSherpa, 37% of marketers said segmenting email campaigns based on behavior is the most effective way to improve email engagement. Yet, an Econsultancy …
How to Create an Email Marketing Strategy Based on Behaviors Read More »
Everyone wants to send an email that looks great and converts like crazy. It’s been proven that email marketing is an effective way to reach out to your customers. In fact, the return on investment of your email marketing is one of the highest in terms of marketing. However, if your subject line is off, …
