Why Advertising Is an Investment Not an Expense
Don’t get it twisted. Yes, advertising is an expense item on your profit and loss statement but in business, advertising is an investment, not an expense.
If you don’t see a return on your investments, you stop making those investments.
Advertising is the way you get the message about your solutions to your ideal customer. When you do that, you solve their problems and you fulfill your business’s promise.
10 Ways To Build Customer Trust In Your Business
People buy from businesses they know, like and trust. You can get your target market to know you by implementing coordinated advertising and marketing campaigns. Your audience may even like the products and services you provide.
But when you build customer trust and loyalty, your audience will buy from you regularly and spread the word about your business.
When some businesses try to be more authentic, they can try to rush through the process of building trust by using tactics that aren’t in its best interest. For example, you don’t want to buy followers or pay people to leave reviews because they won’t be authentic and people will know eventually.
Here are 10 ways to build customer trust and loyalty.
Why First Impressions Matter and How to Improve Yours
It’s hard to remedy a bad impression. Businesses run on communication as much as money, so it’s vital to create a good impression on those you connect with from the outset.
First impressions matter in business and can make or break a company. A positive experience can create a long-lasting business relationship. Hence, it’s important to work on that first impression. This includes how you present yourself, how you venture out in public, how you communicate with customers, and the way you promote your business.
Making a good impression is crucial when meeting customers, pitching to potential clients, or during presentations. And it’s is important to realize that first impressions count just as much online as they do offline. If your website visitors see your website as boring, bland, and substandard, they’ll view your whole business in the same way.