With billions of brands fighting to get noticed on social platforms, it can be difficult to boost those all-important engagement figures. Paid advertising is one way in which brands can stand out from the competition, but improving engagement naturally tends to be more effective in terms of overall brand reputation and ultimate sales figures.
Naturally improving engagement on social media isn’t as simple as it sounds, though. Almost all brands with a social presence have a similar goal in mind, but we bet you can count the number of brands that you engage with regularly on one hand. In order to pique users’ interest and grab their attention, brands have to work really hard. They need to create content that sings, and presents it in a friendly, welcoming manner that users can’t ignore. That’s not an easy task.
However, there are plenty of changes that brands can make to improve engagement. Just take a look at the following five tips, which you can use to help tweak your content and maximise user engagement.
Technology and logistics are developing rapidly. If previously most users had the opportunity to order goods only in local online stores, today the situation has changed. Earlier, the delivery of goods from abroad took a long time, and its cost often exceeded the amount of the purchase itself.
Today, thanks to automation and business optimization, online stores have the opportunity to reach a new level of profitability and offer users to use delivery at their own expense. The rapid development of transport infrastructure and technology in logistics makes the delivery of goods from abroad simple and quick as never before.
In these conditions, it would be foolish to lose a huge segment of the potential target audience from other countries. What is more, all you need to do for this is to turn your site into a multilingual platform, and possibly localize the products a bit and adapt the product lines to the needs of users. In this article, we will explain why you should start by translating content on your site and what benefits you will get from this.