Establish A Strong Online Brand And Attract Customers
Think about the people and companies you buy from. How do they attract customers? People buy from companies they know, like and trust. These companies represent credibility, authority and have created a strong image in the mind of their prospects and customers.
Your customers buy for the same reasons. They will buy from you because they have come to know you, they like your products or services and they trust you as a brand.
There are many strategies to strengthen your online brand to attract customers. Remember that we buy from people we trust and we like. Embrace your unique personality as your brand and apply it to everything you do.
Here are 5 strategies to establish a strong online brand and attract customers.
One of the most important marketing resources that you can have today to make your business more successful is the internet. You can find new prospects and customers online. Your online presence provides them with information about your business and can generate more enquiries and sales.
Internet marketing is the process of generating income via the internet. It’s not very different from other types of marketing. The tool is different, but the way you go about it really isn’t.
You still need to understand who your audience is, what your product or service is, and know how to explain to your audience why it will solve their problems and why you are the one that they should buy it from. So why do so many businesses get internet marketing wrong?
It might seem like an obvious statement but sometimes businesses forget the fact that the only way to make money is to get customers to buy. A sales funnel process is set of steps where you move a prospect through a series of communications that results in them buying from you.
But what happens after that first sale is made? Are you now finished with that customer and do move onto the next prospect?
Follow a proven system to write and sell your ebook.
If you run an online business, there are some very good reasons why you should consider writing an ebook. First, it will help to establish you as an authoritative expert in your field. Authors are perceived as intelligent people. This is true whether you write an ebook or a physical book.
Another reason to consider writing an ebook is the passive income you can earn from it. When you write an ebook you do it once. You can then sell it again and again on your website. Writing an ebook costs you no money, so you earn 100% profit when somebody buys it. Here’s how to get started.
If you know how to get customers to buy from your website, then you can increase your sales and your conversion rate. And that’s got to be good for your profit and your online business.
It’s often said that you should give people what they need, because that’s what they are going to buy. That may well have been the case once but today society has changed and people no longer buy what they need.
Instead they buy what they want and what they crave. So you see people struggling to put food on the table, but have a 42inch plasma TV, satellite system and a bottle of Jack Daniels!
Many online businesses make the mistake of putting all their efforts in trying to sell to new customers rather than remembering the value of repeat customers.
When your business gets someone interested in your products or services you can turn that prospect into a customer. This is time to celebrate, right? You have made a sale, so your work is done. Now it’s time to find some new leads so you can hopefully repeat the process. Slow down, speedy.
It costs 6 to 7 times more to get a new customer than keep an existing one and, on average, 20% of your customers will be responsible for 80% of your sales. So how can you encourage your prospects to buy more and become repeat customers?
To understand the concept of an online marketing funnel, think about a regular, everyday funnel. The idea of a funnel is that you can focus a large quantity of something down into a very narrow flow. That’s why funnels are wide at the opening and extremely narrow, sometimes even pointed, at the bottom.
This upside down pyramid shape also works extremely well online for building your business. Let’s look at how an online marketing funnel works and why your business needs one.
The job of a freelance writer online can be a great one if you plan things the right way. There’s plenty of demand and projects to choose from, once you start to build your reputation.
You can pick and choose from paid online writing jobs that really appeal to you. What makes freelance writing ideally suited to earning an income online? There are so many ways to network and meet clients via the internet. There are online writing jobs for beginners to seasoned pros. People will always need content for their websites, blog posts, articles, ebooks, reports and more.
However, it’s important to set yourself apart in some way, so that client’s choose you and not somebody else. Let’s look at how to get started as a freelance writer online.
7 Ways To Give Your Online Business Customers Real Value
Your online business customers are important. Of course they are. Without customers you’ll have no business. But would your customers miss you if you weren’t around?
Would they care if you suddenly closed down your business? Does your business actually make a difference in your customers’ lives?
Once you know how to deliver better value than your competitors, your customers will become more loyal and you’re going to make more money. So how can you get your online business customers to know, like and trust you and stay loyal to you and your brand?
Search engines can direct free traffic to you squeeze page
The primary objective when you build a squeeze page is to capture information for follow-up marketing. You direct potential customers to your squeeze page to obtain their email address.
The page should have a brief summary of the benefits of your product or service and must offer something of value to the visitor in exchange for their email address. There shouldn’t be links to any other web pages or offers on your squeeze page as these will distract the visitor.
As a general rule, you would normally build a squeeze page and direct paid traffic to it. But what about all the free traffic that the search engines can send to your squeeze page?
Link building for your website should never be ignored.
Link building for your website has always been an important factor for it to rank well in the search engines. Links back to your website provide strong signals that your site is relevant and popular.
In the past this was used by marketers to build hundreds and even thousands of backlinks. They had some results, but they were short lived. In 2012, Google released its Penguin algorithm update. It was designed to stop websites spamming their search results. In particular, those websites which were buying links or getting them through free link building sites designed to boost their Google rankings.
So does this mean that link building for your website is all but dead today? Far from it!
Multiple income steams keep your online business flying.
When you decide on an online business to launch, it can be one of the most exciting experiences of your life. It can also be the most confusing if you’re not sure what kind of business you’d like to have. There’s a well known saying that says, “Don’t put all your eggs in one basket.”
That means you need to make sure that your online income doesn’t all come from just one source. Having multiple income streams means that if one stream starts to dry up, you’ll have others that can help your income while you explore new online business opportunities. If you’re looking for an online business to launch, consider using some of these examples below to increase your profitability.
What’s The Difference Between Webinars And Podcasts?
Webinars and podcasts are smart online business tools.
Webinars and podcasts have become key marketing tools for the online entrepreneur. Webinars are one of the most cost-effective ways to sell high-end information products and online courses. Podcasts are exploding in popularity due to the fact that they are free, accessible 24/7 from anywhere in the world, and there is nothing more than a time investment involved for the producer.
There are plenty of pros and cons of webinars and podcasts for the online entrepreneur or small business person to grow their business. Let’s take a look at just a few of the ups and downs of podcasts and webinars as marketing media.
Does your website generate leads and sales for you?
When you look back 10 years ago, if you wanted to implement some new ideas for your online business you would need a reasonably high level of computer programming skills or you’d have to outsource it to a knowledgeable internet freelancer.
But today, websites can be created and put online in under an hour without the need for any technical know-how. When those websites are live they can work for you 24/7, generating leads and sales for your online business.
If your website needs a boost, here are 7 smart ideas for your online business that you can do yourself, even if you have very little tech knowledge.
Webinars have high CTRs and sales conversion rates.
So what are webinars? A webinar is nothing more than a live web-based video or audio conference that connects you as the host of the webinar to your audience. Webinars should be an important part of your online marketing mix. They have the ability to bring in new potential leads from all over the world, as well as help you engage with your audience in a new, more personal way.
But if you’ve never run a webinar before it can be very daunting. I mean, where do you even start?
You don’t have to break the bank to market your business
It is possible to market your online business inexpensively. In fact, you can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun.
The barriers to entry are low, and even the learning curve is small. So before you know it, you’ll bring your business to profit with free or low cost marketing.
Here are 9 ways to market your online business without it costing you a fortune.
A webinar for your business is nothing more than a live web-based video or audio conference that connects the host of the webinar to an audience. Maybe you’ve even listened in on a few?
The first time the webinar is given, it is live. Many times these webinars are recorded, so the host can get information out to people who happen to miss the webinar. All webinars have audio, and some have the host videotaping himself or herself to better connect with the audience as a real person.
Running a webinar for your business doesn’t have to cost the earth. In fact it’s possible to run free online business webinars to build your brand, improve your profits and bolster your bottom line without spending a penny. Let’s take a look at 7 benefits of the webinar business model.
People still buy e-books from people they trust & respect.
If you want to create an ebook, your content will probably contain information and knowledge that you have obtained and gathered over a period of time. But there are millions of e-books for sale online and the information found in them is usually available for free on the internet.
There are many people from all walks of life who have built a successful internet business and they’ve become and online marketing expert without even realizing it! They didn’t build their business – it’s their customers who build the business.
There’s no formal qualifications required to achieve success online. But you do have to be aware of how your chosen niche or marketplace operates. Who are your customers? How can you help them? What value do you offer? How do they know that your business exists? Here are 6 ways that you can spot a successful online marketer that you can copy for your internet business.
New customers are out there but how will you find them?
For any internet business to grow, it has to find new customers online. There’s a big potential marketplace on the internet, but it’s also competitive. There are probably hundreds, if not thousands, of other websites selling products and services that are similar to yours.
It’s not only about knowing how to get customers to your website, but getting them stay on your website and then getting them to want to find out more about your business and your products or services.
You have to show your prospective customers that you are a genuine person who understands their wants and desires and can help them get those wants and desires. Here are 7 ways on how to find new customers and increase sales.
Internet Marketing Basics That Apply To Every Business
Knowing some internet marketing basics is essential for any online business owner, regardless of your niche or industry. Internet marketing is the process of promoting your business on the internet. When you know how to do internet marketing you can reach a huge number of potential customers from all over the world.
Marketing an online business can be a daunting. You’re often faced with a whole range of different strategies. It’s not uncommon for new online entrepreneurs to become overwhelmed trying to juggle things like SEO, content marketing, black hat, white hat, CPC, PPC, keywords, backlinks, and many more. To help make your journey into internet marketing as smooth and as successful as possible, here are 10 internet marketing basics to get you started. Continue reading →
Setting up a membership website is straightforward, easy to run and can provide a dependable and recurring income for your online business. A membership website means that the public are blocked from the content. It’s only available to members who pay a fee to access the membership area.
As you progress on your online business journey, one of the ways to stop any income dips and troughs is to start a recurring income plan. Setting up a membership website is a great way to earn regular monthly income. The more you know about your audience, the better you can produce and source your products and the easier it is to write and craft marketing materials that get results.
Why Have A Relationship Strategy With Your Online Customers?
When you start an internet business you don’t really have time to think about building a relationship your online customers. You’re working hard to find the right strategy that will provide the fastest, easiest way to make the most money in the shortest possible time-frame.
But your online customers aren’t robots. And neither are you! You may think that your customers come to your website without emotion to buy something once at the best possible price and then they’ll be gone. It’s all very clear-cut and impersonal.
Yes, you can make money being impersonal and using a wise business model. You can make a little bit here and there. But it’s not enough to sustain you. So in the end you wind up losing more money than you get in return. Here are 8 reasons why building a relationship marketing strategy with your online audience will help your business.
You don’t need to me to tell you that running a successful online business involves more than sitting in front of your computer for a few minutes each day and pushing a few buttons.
Did you know that some people are actually afraid of success? That may sound silly, or even impossible at first. But the fact is that many of us struggle to achieve the things we desire because of subconscious fears. Consciously, you plan and work to succeed but subconsciously you struggle to overcome negative beliefs that success is just not possible.
The positive news is that with the right skills, strategies and mindset you can build a successful online business. Here are 7 practical ideas and tips that you can put to use right away.
Is There A Difference Between Your Niche And Your Target Audience Online?
When you’re running an internet based business you definitely have to know the difference between your niche market and your target audience online. Although they are often used interchangeably, these phrases are not the same.
Your niche and audience are both crucial to building a successful internet business, and are definitely related in some ways. But it’s fruitless to try to target any group of people until you have established the special niche you will be working in. On the other hand, you can’t be successful in any niche market without targeting your marketing to a very specific, laser-focused audience.
Let’s look at the difference between a niche and a target audience online and how a clear focus between the two will help towards your success.