Your leads and prospects are the people who are interested in your products or services. They have seen your website or social media messages and want to know more about your products and services. They are qualified leads. As a business owner, these are the people you want to talk to. However, it can be challenging to increase your lead generation.
Marketers have to come up with effective ways to attract prospects online, turn them to leads, and convert them into buyers. But there are many obstacles to these strategies, such as increased competition, customer reviews on social media and the evolution of customer behaviors when interacting with ads.
Here are 5 tactics to help you increase your lead generation to so that you can market to them and build your business and your bottom line
Get Ready To Generate More Leads From Your Website
One way to make more money for your business is to generate more leads. To get more leads, you’ll direct your target audience to a specific landing page that has a specific offer. And more often than not, you’ll be using paid advertising to buy website leads.
But if you think about it, your website home page is a landing page for people who happen to find your website via search engines, referrals, social media or offline sources. And you should treat it just like any other landing page. You don’t want to leave them in the dark on figuring out what to do.
You wouldn’t do that if you created a landing page for a specific product, service, or lead magnet, right? So, don’t do that on your website home page. Treat it like any other landing page. Here’s how you can generate more leads from your website home page.
As an online business owner, growth and expansion are necessary for your business to survive. If that growth and expansion doesn’t happen then the business will probably fade away. A business can’t begin, grow to a certain point and then simply remain at that point and continue to thrive.
A small internet based company doesn’t have to grow and expand until it becomes a giant multi-national company in order to survive. But as an owner or manager of an internet business you do have to grow your audience so you can build your brand, grow an email marketing list, and make more sales. There are several ways to accomplish this. Let’s look at some of the main ones.
A contest is an excellent way to expand your email list.
A great way to expand your email list is to hold an online contest. Contests are a great way to engage with your audience and build your subscriber base. They allow you not only to create something useful and beneficial for your audience on a particular topic, but it creates more engagement, usually daily. Although engagement can be less frequent than everyday, it usually doesn’t work as well as daily.
You can create a competition open to everyone where they have to submit their email address to enter. Or you can open the contest up to only customers and still expand your email list. Let’s look at how easy it is to do.
When you’re running an online business, one of the best assets you can work on building from the very beginning is your email list. Not only are people who subscribe to your email list more likely to remember who you are and keep coming back to your website, they’re more likely to buy your products and services.
In order to grow your email list, you need a variety of ways to get email addresses so that your business can be built and strengthened.
9 Signs It’s Time to Refresh Your Email Opt-in Form
A global survey of marketing professionals from B2B and B2C companies stated that targeted email campaigns were more effective than any other marketing technique. But you need permission from your target audience to send them emails so you want an email opt-in form that motivates them to sign up.
If you’ve been using the same email opt-in for a year or more, there’s a possibility that you need to improve, refresh or replace it. If you want more opt in email addresses, you’ll need to determine what’s going wrong with your current set-up so that you can fix those issues and improve your opt-in rate.
Most people in today’s technological world use email to some extent in the daily workings of their business and personal life. Email marketing is one of the most effective methods that has ever been invented.
The top priority for every business, whether online or offline, is to continually build a list of emails for marketing. But email marketing tactics change and grow as time and technology move forward. You can no longer just hope or expect people to join your email list. Here are 10 tactics to help you get more emails for marketing.
Are You Building An Email List That Will Get Results?
The number one rule for an online business, no matter what niche or industry you work in, is to make sure you’re building an email list along the way.
This list is yours forever. Facebook, Google or any other online communication media can change their rules on how you use them whenever they want and without warning. Do you want to bet your business on it? Of course not.
You can future proof your business by focusing on building your own list of emails. Building an email list means you can contact the people on your list when you want, for whatever reason you want (paying attention to email marketing rules and what’s best for your subscribers, of course!).
But just having a list of random people on your email list is not enough. What are the email list building strategies for getting genuine prospects who are interested in buying from you?
No matter what type of online business you run, you have to start building an email list from day one.
It doesn’t matter if you’re an affiliate marketer, info product creator, freelancer, business consultant, business owner, coach, or Kindle publisher, email list building strategies are one of your most important business requirements. That’s because it’s your own targeted list of people who are genuinely interested in what you have to offer.
Is Your Email List Building Attracting The Right People?
Ask any successful online entrepreneur and they’ll tell you that the one crucial element to the survival and advancement of their business is email list building. An email list is a collection of people who have expressed an interest in your business and have given you permission to email them more information.
Email marketing is an exceedingly effective form of marketing and should never be overlooked. It is, in fact, one of the most effective forms of marketing that has ever existed.
But it’s no longer enough to just send generic information out to random subscribers. Today, smart marketers build targeted lists, full of active subscribers who want to receive a specific message.
Many top online entrepreneurs generate leads from social media sites like Facebook, Twitter, Pinterest and LinkedIn. But how do they do it?
LinkedIn is full of millions of business professionals that are more serious about the way they spend their time online. People on Facebook aren’t there to be marketed to, and both Twitter and Pinterest users have their own unique characteristics and patterns of behavior.
To generate leads from social media, and ultimately make sales, you need to have a sales funnel in place that carefully guide your leads through a defined series of steps. These steps enable your leads to become familiar with benefits of your products or services and so the buying decision is easier for them to make.
When you set up a lead magnet, you have to think about it from other people’s perspective. Your lead magnet is the incentive you offer in exchange for them joining your email list. Put yourself in their shoes. Do you like getting a ton of marketing emails every day? Of course you don’t. You really only want to hear from those who interest you.
Email marketers have burned you in the past. That’s made you even more hesitant to just hand your email address out. You have to really want something to sign up to an email list.
When you set up a lead magnet it has to be something so enticing that your prospect would otherwise pay for it. It has to be… magnetic.
Search engines can direct free traffic to you squeeze page
The primary objective when you build a squeeze page is to capture information for follow-up marketing. You direct potential customers to your squeeze page to obtain their email address.
The page should have a brief summary of the benefits of your product or service and must offer something of value to the visitor in exchange for their email address. There shouldn’t be links to any other web pages or offers on your squeeze page as these will distract the visitor.
As a general rule, you would normally build a squeeze page and direct paid traffic to it. But what about all the free traffic that the search engines can send to your squeeze page?
A Facebook group gives you access to new prospects.
The benefits of Facebook groups for building your online business, blog and brand are plentiful. Facebook groups are great to generate leads, build your email list and eventually sell your products and services. It is possible to make money from Facebook groups but the key is to get your prospects away from Facebook and onto your website.
Remember, Facebook is social. You shouldn’t be selling their often, if at all. However, you eventually need to turn your prospects into paying customers or you won’t be in business for long.
How are you getting leads, prospects and customers?
Building your email list is crucial to the survival and advancement of your business. It doesn’t matter if you have an online business or a bricks and mortar business, email marketing is an exceedingly effective form of marketing and should never be overlooked. It is, in fact, one of the most effective forms of marketing that has ever existed.
Having an email list means that you spend some time getting email addresses for marketing from leads, prospects and customers. You can then send them information pertaining to their problems, offering solutions that you have created or that you have tried that others have created. Email marketing is a win-win for everyone involved.
Building An Email List Is Your Number One Priority
An email list is the bread and butter of an online business.
To be successful online, the top of your daily ‘to do’ list has to be about building an email list. An email list is a collected list of email addresses that are either given by customers when they make a purchase or by prospects that have filled out a form to receive your messages. Sometimes they fill out a form to get a free item, or just because they want to get the information from you.
These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.
5 Steps To Implementing A Successful Lead Generation Campaign
Your leads are potential customers for your products.
When you’re running an online business your next lead generation campaign will never be far from your thoughts. Your leads are your potential customers. But before they become your customers, they have to get to know, like and trust you.
There is an old marketing adage that says you need to interact with someone 7 times before they purchase a product or service. They want to figure out if, in their minds, you bring value to their life. The most effective and efficient way to get a series of messages in front of a prospect is by email. As you build your email list, it becomes your connection to hundreds if not thousands of people who are interested in your products or services. They’re qualified leads. These are the people you want to talk to.
However, finding those people and getting them to give you their email address can be a challenge. Here’s how to implement a successful lead generation campaign.
Facebook Groups For Business Vs. Traditional Online Forums
How do you connect with others in your niche?
There are traditional online forums and Facebook groups for business interests and niches in just about every imaginable topic. Most forums allow you to add a signature file that shows up every time you ask a question, answer a question or otherwise engage with anyone in the forum. This means you can easily drive traffic back to your website or blog.
Facebook groups can also be an excellent place to hook up with people in your industry. Facebook is the social headquarters of the internet. When you open a group there, you enjoy a very easy-going, cocktail party type of feeling.
As you start your online business journey, one of your most important tasks is building a list of prospects. This is a list of emails of people who are interested in buying your products and services. When somebody provides their email address, they are granting you permission to send them information about your business.
People will buy when they are ready to buy, not when you are ready to sell, so it’s vitally important to keep in contact with them. The most effective way to do this on a regular basis is via email. While you can’t force anyone to sign up, you can gently encourage them to sign up by showing the benefits of doing so. Let’s look at the 6 steps to building a list of prospects.
What Does ‘The Money Is In The List’ Actually Mean?
Develop a relationship with the people on your list.
When you start an internet business, it won’t be long before you come across the phrase ‘the money is in the list’. Thisbasically means the people that you have on your database, or email list, are the people who are most likely to buy from you. They have signed up to receive emails from you because they are interested in your products and services.
But as you build your list of prospects, if you just continually blast out sales emails, your subscribers will start to ignore your message. You need to develop a relationship with the people on your list and provide them with value. They will see you as an authority in your niche and come to know, like and trust you. They will then be much more likely to buy from you. Online business success is more than just ‘the money is in list’. Online business success is in ‘the realtionship with the list’.
When you start an email marketing list, it will become the most valuable asset of your business. Your email list is made up of people who have willingly given you their email address because they want to hear more from you. They want your messages in their inbox.
Take a moment to think about how often you check your own email, as opposed to, say, checking social media or using a search engine. Your prospective customers are doing the same. This is why if you’ve not done so already, you need to start an email marketing list for your business.
Build Your Email List Fast With An Opt In Offer That Your Audience Can’t Resist
You’re not going to build your email list fast with a bland opt in offer. As an online business owner, you probably already know that building an email marketing list is your number one priority. The people who have willingly given you their email address are your hottest prospects. They have given you their email address because they want to hear more from you.
But you have give them something of value in exchange for their email address. And if you’re offering a boring, ‘seen it all before’ report that doesn’t address your visitor’s problems with any urgency, they won’t be enticed to give you their email details.
Many internet entrepreneurs start out building their business on the side. They have a regular job, a busy life, lots of personal and business commitments, and very little time to work on building their email list subscribers.
But knowing how to get more email subscribers absolutely vital. Without a list, you are simply without a business. The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without the consent of the recipients. That is the law. The penalties for disobeying this law are tough! You can be fined up to $11,000 per unsolicited marketing email that you send. So you have to get permission from a prospect before you send them an email.
The following 10 tips for getting more email list subscribers can be rolled out quickly, most of them in 5 minutes or less.
An internet based business provides the opportunity for many of us to fulfill our entrepreneurial ambitions. Ambitions that perhaps would not be possible in the traditional business world.
The set up, time and costs of starting an online business from home are considerably less than starting a conventional ‘bricks and mortar’ business. An internet based business can reach out to customers all over the world and operate 24 hours a day, 7 days a week.
But that’s not to say that you can ignore all the regular rules of business. There are lots of legitimate online business opportunities out there and, regardless of the niche or industry, if you master the following 4 skills, success will certainly follow.
When you start to build your own online business it can seem a little overwhelming. But just like any new project, if you have the right ingredients in your business mix, your journey to success will be that much quicker.
To get your business online, it’s not essential to have every ingredients listed below fully in place. However, if you take time to study the top internet businesses that are profitable, you’ll see that they do have an element of each in some way or another.
So, as you start to build your own online business, keep a note of these 5 things that matter.