Category Archives: Online Business

5 Simple (But Important) Things To Remember When Starting An Online Business

Factors To Consider When Starting An Online Business

Starting an online business is an exciting time for a new entrepreneur. You can sell products or services on your blog or website to customers from all over the world.  You can either create the products yourself or sell ones that were created by others and earn commissions via affiliate marketing.


But you can’t just throw up a blog or website, sit back and think the orders will just start flooding in! When first starting out, the road can be filled with dangerous curves. Around every corner a new challenge crops up that was unexpected yet must be dealt with. Here are 5 important steps to starting an online business. Continue reading

The 5 Steps Of The Online Buying Process

Cracking The Code Of The Online Buying Process

The online buying process is different to the offline buying process. As an online business owner you rarely, if at all, have any direct face-to-face contact with your customer. A prospect finds your products online and then decides whether to purchase or not.


It’s important to understand a typical buying process and sales cycle, so you can move your prospective customer from first encountering you or a particular product, all the way through to buying your product.

There are basically 5 steps to the typical online buying process.

Continue reading

4 Things You Should Know To Identify Your Target Market

How Do You Identify Your Target Market?

Before you start spending time, effort and money on any type of marketing or advertising, you should be able to clearly identify your target market. These are the people that will have a genuine interest and need for your products and services. Any extra information that you have about them will help to make your advertising strategies more effective.


Regardless of how good your products or services might be, they won’t appeal to everyone. If you try to get your messages to wide, undefined audience,  you’ll spend money that you don’t really need to spend, and you won’t even get much back from it either. Here are 4 of the things you should know when marketing to a specific audience. Without this information, you’ll struggle to really appeal to the audience that you’re trying to target and sell your items to.

Continue reading

How To Monetize Your Social Media Following

10 Ways To Monetize Your Social Media Following

Social media has become fundamental to so many aspects of life, including business. By now, every smart business owner should have a social media marketing strategy. The real secret to success is in being able to monetize your social media following.


After all, you’re in business to make money, not just publish content for free all the time. Here are 10 suggestions as to how to turn your posts into paydays.

Continue reading

8 Tips For Making Your Brand Stand Out In The Crowd

How To Make Your Brand Stand Out

When you’re running a business, whether large or small, one of the things that can be make or break to your success is getting your branding and voice right.


If you’re competing in a market that’s very competitive, it’s important that you know how to make your brand stand out and what you can do in order to get the most from your advertising, customers and business in general.

Here are 8 tips for helping your brand stand out in the busy crowd.

Continue reading

8 Ways To Quickly Grow Your Audience

Grow Your Audience, Grow Your Business

As an online business owner, growth and expansion are necessary for your business to survive. If that growth and expansion doesn’t happen then the business will probably fade away. A business can’t begin, grow to a certain point and then simply remain at that point and continue to thrive.


A small internet based company doesn’t have to grow and expand until it becomes a giant multi-national company in order to survive. But as an owner or manager of an internet business you do have to grow your audience so you can build your brand, grow an email marketing list, and make more sales. There are several ways to accomplish this. Let’s look at some of the main ones.

Continue reading

10 Ways To Attract Local Customers To Your Website

How To Attract Local Customers To Your Online Store

Even if you have an online store, don’t underestimate the results you can get when you attract local customers to buy from you too. Since your business home is local, many people who want to shop online will shop with your store because they feel as if they’re still shopping locally with small businesses. And they are, even though they don’t have to leave their house.


Never underestimate the power of focusing your marketing locally. Your area may have 25,000 or more people who will be excited to order from you as a local business.

It will make your marketing so much simpler, because you’ll know exactly who your audience is and how to get their attention. Continue reading

4 Software Options To Build A Membership Website In WordPress

How To Build A Membership Website

As you build your online business, one of the ways to stop an inconsistent income flow from getting in the way of your success is to start a continuity plan. A great way to get monthly continuity income is to build a membership website. A membership website means that the public is blocked from the content available only to members who pay a fee to access the membership area.


When you build a membership site, you’ll need some sort of software to not only create the member’s area of your site, but to manage subscriptions, send emails (if not using a third-party autoresponder), collect payments and deliver purchased content.

Continue reading

How To Automate Your Online Business And Increase Your Passive Revenue

Why Automate Your Online Business?

Automate Your Online Business

How can you automate elements of your online business?

Many entrepreneurs have different opinions whether you should automate your online business. On the one hand it works great, but on the other, it can get in the way of engagement.

However, if you want to build your passive income stream you’re going to need to implement automation. If you do it right, all you have to do is get people on your list, assuming they were well targeted, and then you can start earning.

First, let’s define passive revenue. This is income that you earn today (and tomorrow) through the efforts you put in yesterday and today. No one denies that earning passive income is work up front and not at all passive. But, if you build your systems correctly, you’ll be able to take breaks and do less work while your income continues to rise on autopilot.

Continue reading

The Art Of Batching And How It Can Save Time In Business

How To Save Time In Business

Save Time In Business

When you manage your time properly, you crank up your productivity.

Every business owner starts with the idea of growing their business to become something bigger and better. But as your business grows in popularity, revenue and overall success, it also means that you have a much bigger workload.

If you find that you have many tasks and you’re struggling to get everything done on time, you can try batching. It’s a method of organization which should help you to save time in business and be more effective.

Continue reading

An Unusual Way To Expand Your Email List That Prospects Will Love

Hold An Online Contest And Expand Your Email List

expand your email list

A contest is an excellent way to expand your email list.

A great way to expand your email list is to hold an online contest. Contests are a great way to engage with your audience and build your subscriber base. They allow you not only to create something useful and beneficial for your audience on a particular topic, but it creates more engagement, usually daily. Although engagement can be less frequent than everyday, it usually doesn’t work as well as daily.

You can create a competition open to everyone where they have to submit their email address to enter. Or you can open the contest up to only customers and still expand your email list. Let’s look at how easy it is to do.

Continue reading

How Successful Entrepreneurs Save A Business Time And Money

How To Save A Business Time And Money

Save A Business Time And Money

Putting systems in place makes things quicker.

As a solopreneur, you wear many hats, at least in the beginning. You’re the CEO, CFO and COO,along with the salesman, head of shipping and delivery and the marketing person. Everything that must be done, you’re the one to do it. And, couple that with only so many working hours in a day, it’s easy to see why it can be difficult to make any headway with your online business once you reach a certain point.

You might find that simple tasks take up more of your time than is necessary. And if your online business is a side-business that you’re working alongside a full-time job, you just might not have the time to keep everything in the air. Here are a few tasks to consider automating that can save a business time and money.

Continue reading

Should You Get In To Affiliate Marketing If You Want An Online Business?

Are You Ready To Get In To Affiliate Marketing?

If you’re new to online business, your head may be swimming with all of the potential business

Get In To Affiliate Marketing

Are you making the right decisions for your business?

models you have at your fingertips. In fact, some people get overwhelmed trying to decide what the right path is for them to take.

Affiliate marketing programs are one branch of the internet profit tree. It’s perfect for newbies, advanced marketers, and those who want to go at their own pace (slow or fast). But it’s not for everyone.

Let’s go over a few decision-making criteria that could help you see if you should get in to affiliate marketing as your preferred online business option.

Continue reading

How To Attract High Value Customers (And Avoid The Tyre-Kickers)

Attracting And Retaining High Value Customers

High Value Customers

Without customers you don’t have a business.

Attracting high value customers is an essential component of running a successful long-term online business. It not only earns good money but also means that your customers are more loyal to you and your products. When you are able to clearly identify high value customers it’s going to make a huge difference in your return on investment and also in your overall attitude towards your business.

Here are 8 steps to help you attract high value customers to your business and avoid the frustration of building a database of ‘tyre-kickers’ who take all they can from you for nothing but have no intention of buying.

Continue reading

How To Create A Customer Journey Map

Designing Your Customer Journey Map

Customer Journey Map

It is easy for your prospects to become a customer?

Regardless of your industry, every buyer goes through a journey when making a purchasing decision. Understanding this journey will help you know what information to give them and when.

Creating a buyer journey map, or sales funnel, will be beneficial to you and your buyers.

The more you understand your buyer, the more you’ll be able to provide information and content to them so that they can make an informed buying decision toward purchasing your solution.

Continue reading

10 Factors That Affect Online Business Success

How To Have Online Business Success

Entrepreneurs all over the world have various online business success stories about how they became a hit that they like to share with everyone. If you read these stories with envy and think that you can’t do it too, you’re wrong. You can do it.


To understand the factors that affect success online, break down the success stories that you know to find out what they all have in common. More than likely this will include at least one of the these 10 factors.

Continue reading

Is Your Online Business Start Up Stopping Your Life?

Staying Committed To Your Online Business Start Up

Becoming an entrepreneur requires a certain amount of drive and enthusiasm. Businesses are like relationships. Commitment is an absolute must if they are to succeed.


An online business start up can be hard work and when the going gets tough, it’s easy to lose sight of why you started in the first place. This can cause you to become unmotivated, and it could be the demise of the business you’ve worked so hard to build if you’re not careful.

Continue reading

Why Do Buyers Buy From Them And Not You?

Evoking Emotion To Make Buyers Buy

You don’t need me to tell you that the online business world is competitive. There’s nothing more frustrating when buyers buy a competitor’s product or service when you know that yours offers better value.


The psychology of buying behaviour is connected to people’s emotions. People buy with their emotions and then justify that decision with logic.  Your website and online sales pages need to use the right words to evoke emotion in your readers. Evoking emotion requires that you know your audience, understand the benefits of your product, and know the right type of words to use to help your readers learn to trust you enough to feel those emotions.

Continue reading

The 3 Step Buyer’s Journey From Prospect To Customer

How To Plan Your Buyer’s Journey

Regardless of your industry, every buyer goes through a journey when making purchasing decisions. Understanding your buyer’s journey will help you know what information to give them and when.


You can think of the process of choosing what to buy as a journey. It’s the process of going from awareness to purchase. Thinking of this as a journey will help you guide your audience through the awareness or acknowledgment of a problem that they need to solve and how you are the one that can help them solve it.

Continue reading

The 5 Part Formula Of Internet Marketing For Beginners

Is Internet Marketing For Beginners Simple?

If you want to grow your offline business, start your own business, or market your services, internet marketing is the way to go. It helps you reach a broader audience, sell, connect and much more.


Internet marketing for beginners can seem a little complicated. But once you understand the basic fundamentals you can build on that knowledge as your needs grow and change.

Let’s take a look at the 5 part formula from the beginner’s guide to internet marketing.

Continue reading

My Top 10 Online Entrepreneur Biz Tips Articles From 2017

Top 10 Online Entrepreneur Biz Tips Articles From 2017

online entrepreneur

Get your weekly copy of ‘Online Entrepreneur Biz Tips’.

During 2017 I published a number of blog posts, articles, videos and infographics about my journey as an online entrepreneur. They included the tips, tools and techniques that I have learned along the way and that I hope these will help you with your online business.

Remember that you don’t have to be an internet guru to generate income online. Yes, it does take a bit of effort and you have to learn a few new skills but with the right tools and training, anyone can do it. The 10 articles listed below are my most popular from 2017. I hope that you find one or two of them useful on your journey as an online entrepreneur.

If you would like to get a copy of my ‘Online Entrepreneur Biz Tips’ sent directly to your inbox every week, please click here.

Continue reading

When Did You Last Update Your Blog Content?

How Often Should You Update Your Blog Content?

It can be a challenge trying to figure out how often to update your blog content. Updating your blog with fresh content is an important part of making sure that your target audience stay interested in your business.


If you haven’t posted anything in a while, people might lose interest or even stop subscribing to your blog. However, posting too often can also pose a problem, so it’s important to get the right balance for your blog.

Continue reading

How To Start Your Own Internet Business In 2019

6 Steps To Start Your Own Internet Business

The best time to start your own internet business was probably about 5 years ago. The next best time is now. Online transactions on Cyber Monday, 26 November 2018, reached a record hit a record $7.8 billion, according to Adobe Insights. That’s just in one day and is more than a 18% increase from 2017.

But online spending isn’t just about one day. The estimated total for online retail sales in 2018 is expected to be around $2,489 trillion (yes trillion) and 2019 is looking to increase that figure.

This trend means that more and more people are looking to buy products and services online. So if you want to claim your slice of these internet business opportunities, how can you start if you don’t have any products to sell and have never run a business before? Let’s take a look at the 6 keys steps to start your own internet business in 2019.

Continue reading

How The ‘Rule of 7’ Will Convert Your Website Traffic Into Customers

Convert Your Website Traffic Into Customers

You’re working hard to get people to visit your website but the key to online business success is to convert your website traffic into customers. It’s a hard fact to swallow but almost no one will buy from you on their first visit to your website.


There is where the ‘Rule of 7’ applies. In marketing circles, research states that you need to interact with someone 7 times before they purchase a product or service. This is because that person is trying to get to know you. They want to figure out if, in their minds, your products or services bring value to their life.

So once that person lands onto your website, how do you convert your website traffic into customers using the ‘Rule of 7’?

Continue reading

How Easy Is It To Get A Home Business Online?

5 Steps To Getting A Home Business Online

If you’re thinking about starting a home business online, you need to be aware of a few facts. Firstly, you’re not going to make millions overnight. No business can do that. It’s going to take time to build up a customer base.


Second, although an online business is much more straightforward to set up than most people think, you’re going to have to learn some new skills. They are skills that anyone can learn but, just like driving a car, nobody is born with those skills.

Finally, a home internet business is exactly what it says. It’s an online business based at home. So you’ll most likely be working in your spare time whilst trying to juggle your regular household chores and family time.

Still with me? Many will have already given up now and won’t read any further. But if you’re ready for the work, excitement and rewards of a home business online, let’s get started.

Continue reading