Category Archives: Online Business

Can Facebook Live Video Really Help Your Business?

Build Online Relationships With Facebook Live Video

Facebook Live Video

On the Facebook live video platform, live videos receive 1,000% more comments than recorded videos.

Building stronger online relationships with your prospects and customers is always a good thing. People buy from people that they know, like and trust. And the online business world can be a little impersonal. It’s easy to hide behind a website and never have any direct contact with your customers.

But when you build a relationship with your online customers, you’ll discover that your sales conversions will increase. A simple, and free, tool like Facebook live video is a great way of allowing your audience to learn more about you, trust you quicker and stay more engaged.

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How Competitors Affect Your Business In A Positive Way

8 Ways Your Competitors Affect Your Business For The Better

Competitors Affect Your Business

There are benefits of competition in business.

Some people think that competitors affect your business in a bad way. But the truth is, if you don’t have any competition you may not actually even have any customers. The thing to remember is that if there is competition, someone else has already proven the niche works to earn money.

Your competition helps you define yourself. When you know your competition and what they’re all about, you’ll know better what you identify with – especially to your audience.

By watching what others are doing (or in some case, not doing), you learn much about what to do next in your own business. But, best of all, you learn where the gaps are in your niche, or where others are failing your audience and you become the go to person for that topic.

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How To Get Your Business Noticed In Online Discussion Groups

Marketing Your Business In Online Discussion Groups And Forums

Online Discussion Groups

Being part of any group or forum is like being part of a club.

If you’ve spent any time in online discussion groups or forums, you’ll have seen a lot of people come in and do “drive-by” posts to market their business. Many have good intentions and some may have unethical intentions.

But either way, good intentions or not, this isn’t the way to market your business in online forum sites or social media groups.

Building a community using forums and groups is a very important way to create many raving fans and brand advocates. It works for helping your affiliates make more sales, it works for showing your expertise, and it works for building your email list. It’s an important marketing component to add to your marketing strategy.

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7 Tips To Avoid Failure When You Create An Online Course

Why Create An Online Course?

Create An Online Course

You can never create your best course until you create your first course.

When you create an online course and sell it online, it can be a great way to earn revenue. You create the course once and you can sell it over and over again. If you have something to teach the world and you have a website on which you can showcase it, then developing online training modules is definitely something that’s worth doing.

When you create online courses it promotes yourself and your expertise, it can make you money, and can also help to build a base of loyal users.

But, just like any other online venture, there are some pitfalls to avoid when you create an online course.

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10 Mistakes People Make When Building An eCommerce Website

Things To Consider When Building An eCommerce Website

When building an eCommerce website, there are some things that you need to ensure that you do correctly. If you want to make online sales, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel as if they really need them.


Your website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is essential to your success. Provide a memorable experience and customers are sure to return time and time again. Make mistakes like the ones listed below and your prospective customer may never come back.

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3 Skills That Will Improve Business Efficiency

How To Improve Business Efficiency

Whether you own a small internet business, a blog or some other web-based business, you’ll know that your business can’t stand still.  Amongst the day to day tasks of running a business you still need to think about ways to improve business efficiency so that your business can grow from strength to strength.


Minimizing the number of things you have to do each day, each week and each month as a business owner is also important. This means streamlining your activities and creating business systems and processes to help you generate leads, build your email list, create sales and improve your profit margins. There are 3 key efficient business practices that every entrepreneur can easily learn and implement.

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How To Make Money With Membership Websites

7 Ways To Make Money With Membership Websites

Memberships are part of our everyday life even when we don’t realize it. It’s a business model most people are comfortable with. You can join memberships for sports clubs, chiropractor care, medical practices, gyms and more. Members pay a regular fee, normally every month, and as long as they feel that they are getting good value, they continue to pay.


A membership website means that the public is blocked from the content. It’s only available only members who pay a fee to access the membership area. It’s an effective business model for the website owner because it generates a healthy passive income stream.

However, to make money with membership websites you do have to continuously ‘wow’ your audience to keep them interested, plus devote a fair amount of time to marketing the membership. So, how does the membership site business model really work and why?

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10 Common Online Business Mistakes You Need To Know

The Online Business Mistakes You Can’t Afford To Ignore

When it comes to running an online business, everyone starts off thinking they know how to do it. But, the truth is, there are several online business mistakes that are made by both new and experienced entrepreneurs.


Regardless of whether your business is online, offline or both, the basic rules of business still apply. You need to know who your audience is, what your product or service is and know how to explain to your audience why it will solve their problems and why you are the one to buy it from.

If you’re looking to start an online business or trying to grow one that you’ve already established, avoid these common mistakes.

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The Simplest Ways To Improve Customer Retention

How To Improve Customer Retention

The primary focus for all online businesses should be to continually improve customer retention. Unfortunately, many online marketers overlook this important activity in an endless quest for more traffic and new customers.


But the importance of customer retention can’t be ignored. The truth is that an existing customer is more likely to be your best buyer. In fact, studies have shown that 80% of your sales will come from 20% of your customers. So how do you retain those happy 20% and make them feel valued? The answer is by speaking their language – that is, understanding their needs in relation to your niche or industry so that they feel understood, not just talked at or to.

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10 Ways To Reduce Your Customer’s Fear Of Buying And Close the Sale

How To Reduce Buyer Fear And Close The Sale

If you have a product or service to sell, then it’s time to get serious about reducing buyer fear so that you can close the sale and boost your conversions. After all, closing the sale is the point because if you don’t do that, no one will experience your amazing product or service that solves their problems.


Reducing buyer fear is an important aspect of marketing online and even offline. People won’t buy if there is something that is worrying them about your product or service. People only buy from those they feel as if they know, like and trust. You included. You know you’re trustworthy so show it by proving it.

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5 Simple (But Important) Things To Remember When Starting An Online Business

Factors To Consider When Starting An Online Business

Starting an online business is an exciting time for a new entrepreneur. You can sell products or services on your blog or website to customers from all over the world.  You can either create the products yourself or sell ones that were created by others and earn commissions via affiliate marketing.


But you can’t just throw up a blog or website, sit back and think the orders will just start flooding in! When first starting out, the road can be filled with dangerous curves. Around every corner a new challenge crops up that was unexpected yet must be dealt with. Here are 5 important steps to starting an online business. Continue reading

The 5 Steps Of The Online Buying Process

Cracking The Code Of The Online Buying Process

The online buying process is different to the offline buying process. As an online business owner you rarely, if at all, have any direct face-to-face contact with your customer. A prospect finds your products online and then decides whether to purchase or not.


It’s important to understand a typical buying process and sales cycle, so you can move your prospective customer from first encountering you or a particular product, all the way through to buying your product.

There are basically 5 steps to the typical online buying process.

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4 Things You Should Know To Identify Your Target Market

How Do You Identify Your Target Market?

Before you start spending time, effort and money on any type of marketing or advertising, you should be able to clearly identify your target market. These are the people that will have a genuine interest and need for your products and services. Any extra information that you have about them will help to make your advertising strategies more effective.


Regardless of how good your products or services might be, they won’t appeal to everyone. If you try to get your messages to wide, undefined audience,  you’ll spend money that you don’t really need to spend, and you won’t even get much back from it either. Here are 4 of the things you should know when marketing to a specific audience. Without this information, you’ll struggle to really appeal to the audience that you’re trying to target and sell your items to.

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How To Monetize Your Social Media Following

10 Ways To Monetize Your Social Media Following

Social media has become fundamental to so many aspects of life, including business. By now, every smart business owner should have a social media marketing strategy. The real secret to success is in being able to monetize your social media following.


After all, you’re in business to make money, not just publish content for free all the time. Here are 10 suggestions as to how to turn your posts into paydays.

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8 Tips For Making Your Brand Stand Out In The Crowd

How To Make Your Brand Stand Out

When you’re running a business, whether large or small, one of the things that can be make or break to your success is getting your branding and voice right.


If you’re competing in a market that’s very competitive, it’s important that you know how to make your brand stand out and what you can do in order to get the most from your advertising, customers and business in general.

Here are 8 tips for helping your brand stand out in the busy crowd.

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8 Ways To Quickly Grow Your Audience

Grow Your Audience, Grow Your Business

As an online business owner, growth and expansion are necessary for your business to survive. If that growth and expansion doesn’t happen then the business will probably fade away. A business can’t begin, grow to a certain point and then simply remain at that point and continue to thrive.


A small internet based company doesn’t have to grow and expand until it becomes a giant multi-national company in order to survive. But as an owner or manager of an internet business you do have to grow your audience so you can build your brand, grow an email marketing list, and make more sales. There are several ways to accomplish this. Let’s look at some of the main ones.

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10 Ways To Attract Local Customers To Your Website

How To Attract Local Customers To Your Online Store

Even if you have an online store, don’t underestimate the results you can get when you attract local customers to buy from you too. Since your business home is local, many people who want to shop online will shop with your store because they feel as if they’re still shopping locally with small businesses. And they are, even though they don’t have to leave their house.


Never underestimate the power of focusing your marketing locally. Your area may have 25,000 or more people who will be excited to order from you as a local business.

It will make your marketing so much simpler, because you’ll know exactly who your audience is and how to get their attention. Continue reading

4 Software Options To Build A Membership Website In WordPress

How To Build A Membership Website

As you build your online business, one of the ways to stop an inconsistent income flow from getting in the way of your success is to start a continuity plan. A great way to get monthly continuity income is to build a membership website. A membership website means that the public is blocked from the content available only to members who pay a fee to access the membership area.


When you build a membership site, you’ll need some sort of software to not only create the member’s area of your site, but to manage subscriptions, send emails (if not using a third-party autoresponder), collect payments and deliver purchased content.

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How To Automate Your Online Business And Increase Your Passive Revenue

Why Automate Your Online Business?

Automate Your Online Business

How can you automate elements of your online business?

Many entrepreneurs have different opinions whether you should automate your online business. On the one hand it works great, but on the other, it can get in the way of engagement.

However, if you want to build your passive income stream you’re going to need to implement automation. If you do it right, all you have to do is get people on your list, assuming they were well targeted, and then you can start earning.

First, let’s define passive revenue. This is income that you earn today (and tomorrow) through the efforts you put in yesterday and today. No one denies that earning passive income is work up front and not at all passive. But, if you build your systems correctly, you’ll be able to take breaks and do less work while your income continues to rise on autopilot.

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The Art Of Batching And How It Can Save Time In Business

How To Save Time In Business

Save Time In Business

When you manage your time properly, you crank up your productivity.

Every business owner starts with the idea of growing their business to become something bigger and better. But as your business grows in popularity, revenue and overall success, it also means that you have a much bigger workload.

If you find that you have many tasks and you’re struggling to get everything done on time, you can try batching. It’s a method of organization which should help you to save time in business and be more effective.

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An Unusual Way To Expand Your Email List That Prospects Will Love

Hold An Online Contest And Expand Your Email List

expand your email list

A contest is an excellent way to expand your email list.

A great way to expand your email list is to hold an online contest. Contests are a great way to engage with your audience and build your subscriber base. They allow you not only to create something useful and beneficial for your audience on a particular topic, but it creates more engagement, usually daily. Although engagement can be less frequent than everyday, it usually doesn’t work as well as daily.

You can create a competition open to everyone where they have to submit their email address to enter. Or you can open the contest up to only customers and still expand your email list. Let’s look at how easy it is to do.

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How Successful Entrepreneurs Save A Business Time And Money

How To Save A Business Time And Money

Save A Business Time And Money

Putting systems in place makes things quicker.

As a solopreneur, you wear many hats, at least in the beginning. You’re the CEO, CFO and COO,along with the salesman, head of shipping and delivery and the marketing person. Everything that must be done, you’re the one to do it. And, couple that with only so many working hours in a day, it’s easy to see why it can be difficult to make any headway with your online business once you reach a certain point.

You might find that simple tasks take up more of your time than is necessary. And if your online business is a side-business that you’re working alongside a full-time job, you just might not have the time to keep everything in the air. Here are a few tasks to consider automating that can save a business time and money.

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Should You Get In To Affiliate Marketing If You Want An Online Business?

Are You Ready To Get In To Affiliate Marketing?

If you’re new to online business, your head may be swimming with all of the potential business

Get In To Affiliate Marketing

Are you making the right decisions for your business?

models you have at your fingertips. In fact, some people get overwhelmed trying to decide what the right path is for them to take.

Affiliate marketing programs are one branch of the internet profit tree. It’s perfect for newbies, advanced marketers, and those who want to go at their own pace (slow or fast). But it’s not for everyone.

Let’s go over a few decision-making criteria that could help you see if you should get in to affiliate marketing as your preferred online business option.

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How To Attract High Value Customers (And Avoid The Tyre-Kickers)

Attracting And Retaining High Value Customers

High Value Customers

Without customers you don’t have a business.

Attracting high value customers is an essential component of running a successful long-term online business. It not only earns good money but also means that your customers are more loyal to you and your products. When you are able to clearly identify high value customers it’s going to make a huge difference in your return on investment and also in your overall attitude towards your business.

Here are 8 steps to help you attract high value customers to your business and avoid the frustration of building a database of ‘tyre-kickers’ who take all they can from you for nothing but have no intention of buying.

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How To Create A Customer Journey Map

Designing Your Customer Journey Map

Customer Journey Map

It is easy for your prospects to become a customer?

Regardless of your industry, every buyer goes through a journey when making a purchasing decision. Understanding this journey will help you know what information to give them and when.

Creating a buyer journey map, or sales funnel, will be beneficial to you and your buyers.

The more you understand your buyer, the more you’ll be able to provide information and content to them so that they can make an informed buying decision toward purchasing your solution.

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