With everything in life, you’re either moving forward or backward. If you’re standing still, other people pass you, so technically you’re moving backward.
And businesses go through cycles of growth, inertia, decline and repeat. During the launch stage, start-ups often face many challenges and thrills, but they are usually expected at this stage. However, when established businesses go through a stagnant period or crippling decline in performance, the loss of business momentum can be insurmountable.
For the long-term success of a business, many things are needed, but maintaining momentum in business is crucial. Momentum is the force that keeps a business moving and growing in the right direction.
A sales funnel is a tool guideline that helps you visualize where your prospects may make a purchasing decision.
Visually, a sales funnel is a graphic that is wide at the top because prospects with all level of engagement enter there, leading to the most engaged ones channeled through the various levels of the funnel, onto the bottom of the funnel where they have been turned into sales and repeat customers.
Sales funnels are an integral part of any business. They are used to attract interested parties to your products and services and turn them into paying customers. That’s why you should make them an essential part of your marketing plan or business strategy.
Sales funnels aren’t just used for physical products. If your business is a service-based industry it will need a sales funnel since it’s harder to let the product do the talking when your product is a service.
Did You Know That Penicillin Was Created By Mistake?
Many of society’s most well-known inventions were simply created by mistake. Over the years inventors and scientists have made famous mistakes whilst seeking solutions to problems unrelated to the products they ended up creating.
In fact, this has happened more times than most people realize.
Knowing this makes you wonder just how certain products were eventually conceived and created. For instance, how in the world did someone think of the slinky, or silly putty, or potato chips?
If you’re like so many other entrepreneurs who are contemplating creating your own product or service that you can promote and sell freely in the marketplace, take heart. Don’t stop experimenting or using your imagination because as you will discover, often the best products are created by mistake.
10 Elements That You Must Have On Your eCommerce Website
A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay.
When you build an eCommerce site for selling your products online, there are some things that you need to ensure are on it.
If you want to make sales from your eCommerce website, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel they really want and need them.
Today, we’re conditioned to believe that we should be busier, get more done and work harder. We’ve all heard motivational speakers giving well-meant advice that makes you believe that you aren’t doing enough, and that’s why you aren’t successful.
But the belief that “doing more = accomplishing more” isn’t as effective as it sounds. Doing less actually helps you get more done. This can take some time to realize, though, as many of us are conditioned to believe that we should do more.
As an entrepreneur or business owner, you most likely juggle many tasks at once. So, productivity is crucial. However, you may not realize how minor changes can improve your workflow efficiency significantly.
Here are 7 top strategies to grow your business faster. All these strategies are easy to implement. They don’t require a lot of effort if you’re a busy business person and already feeling overwhelmed. Try these strategies today to boost your productivity and improve your workflow.
Blogging is an effective way to expand your business, attract more clients, maintain relationships with your current customers and get traffic to your website free. So if you can make your blog work harder, you’ll get better results.
The truth is, many popular blogs are about persuasive writing. When you engage in persuasive writing, you need to sometimes challenge your audience’s beliefs without offending them but to make them think. When you make them think differently about something, you may also be able to persuade them to take the action you want them to take.
Social media is a crucial element of digital communication strategies. It gives measurable results in branding, leads, and sales. It provides marketers with great return on investment (ROI) as it enables them to reach large audiences at low cost.
To plan and create an effective social media strategy that maximizes your ROI you first need to understand your target audience, establish your social marketing objectives and know how you will achieve your objectives.
With this in mind, the following 10 questions will help you create a social media marketing plan outline to achieve your marketing goals.
Affiliate marketing is the chance to earn money selling products for reputable companies and websites in exchange for a commission. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.
One of the biggest benefits of the affiliate marketing business model is that you don’t have to create your own product. There’s no need to do the research, develop the product, write the sales letter, set up the sales funnel for customers to purchase the item, and so forth. It’s all been done for you. So how can you make sales and profit from affiliate marketing?
If you’re a blogger, you know that to get good traction for your content, you need to promote your blog. In fact, you should be spending at least 40% of your time on blog promotion. And your content must be good, otherwise all your efforts will fail.
This is why before you hit that “publish” button, you must make sure your readers have a clear takeaway from each post. Also, headlines have a huge impact on your blog’s success, because no one will click a title if it sounds boring and uninspiring. Writing good headlines is an important skill to master to help you attract more traffic to your blog.
Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert them to raving fans. Here are 5 of the most effective ways to promote your blog.
As organic Facebook reach continues to decline for businesses, it’s becoming increasingly more important for your brand to leverage paid content in order to boost its visibility.
If you want to make sure that a greater number of your fans and followers are able to see your content on Facebook, you often have to pay to get better reach. Facebook sponsored posts appear in the Facebook user’s news feed just as any other post from your brand might.
On Facebook, a business can sponsor a post through their business profile by selecting the post they want to sponsor, setting a maximum budget for a set number of days, and choosing their targeting options. By giving a post a broader reach, it’s seen by more people, leading to increased brand awareness and user engagement.
Social media branding is about consistently using the right methods to engage with your target audience on social media platforms. The aim or purpose is to boost brand awareness. By leveraging the power of social media branding, you can build a loyal network of fans who are not only loyal to your brand, but are also eager to buy from you.
The role of social media in brand building makes it easy for you to get more relevant people into your sales funnel, by giving them a reason to trust you. When your social branding is right, the rest of your sales process becomes more efficient.
There are four key areas to work on in order to build your brand with social media.
Regardless of the influencer, content is still the king of the modern marketing mix.
In a nutshell, influencer marketing is a step-by-step process where a business identifies and utilizes a high-profile individual who has an established and sizeable social media relationship and following with a core audience. This core audience are the same people who need and are known to purchase the goods and services that the business sells.
Do know how to grow your company so you get the results you deserve?
What makes a successful business? A successful business owner doesn’t limit him or herself to just one income stream. Although you might have one product or service generating income each month, the more likely scenario is you will have many products or services each bringing in smaller amounts of money.
The latter is better in the long run because it further diversifies your income so if one thing fails, you don’t lose your whole income. In business, it is never good to have all of your eggs in one basket.
As good as Apple products are, their marketing is even better. The simplicity of Apple’s advertising campaigns coupled with the air of mystery around each new product launch is just some of the reasons why this tech giant is considered a leader in the world of digital marketing.
But that’s not all! Apple is also known for relying heavily on product placement. That’s why you’ll often see Apple products in videos posted by influential Instagrammers and Snapchatters. Once an influencer shares your product and shows millions of their followers just how beneficial it is, the seed is planted for leads to grow.
Another effective marketing strategy from Apple is leveraging reviews and testimonials. Something as simple as offering a free trial or sample in exchange for an online testimony or a review is a great way to get more customers in your sales funnel. Just make sure that each testimonial has the person’s name and image or avatar. If it’s a B2B relationship, don’t forget to add a link back to their website for further credibility.
If you are in need of some more marketing inspiration, take a look at the infographic below by The Website Group and discover 10 marketing lessons you can learn from Apple.
To improve your conversion rate, you need to know what works with your audience and what doesn’t. Your potential customers have specific expectations, needs, wants and pain points. So make them an offer they can’t or won’t want to refuse!
Sometimes, it’s fine if people don’t convert the first time. Maybe they don’t have the money to buy your product or maybe they won’t need it until later. But a well-written ad copy with good visuals, intriguing offers, and a compelling call to action will stick in your customers’ minds. And they may come back later and convert.
Let’s look at three types of ads that can improve your conversion rate.
There are many ways to earn money online, and starting a membership site is a favorite of many marketers. A membership site is basically anything that you offer as a subscription where the customer receives a product or service automatically on a schedule until they choose to cancel or the subscription runs its course.
Delivery is usually on a monthly basis, but it can be more often or less. And the subscription can have an ending date or go on forever.
There are many reasons for starting a membership site, but it’s essential to take a balanced look at the subject because membership websites that make money do face a number of challenges.
If you’re looking for an effective way to drive more traffic from social media to your website and boost engagement rates, clickable social cards are a good best bet.
Social cards normally consist of an image and descriptive text underneath, but there’s one thing that sets them apart from regular images. Whereas regular image posts simply expand when clicked on, social cards send users directly to the landing page of your choice. This allows you to have more control over how your business is perceived and attract new customers.
There’s one problem, though. Creating clickable social cards from scratch can be a rather time-consuming and challenging process, especially for less-experienced website owners or those with no access to the back end of a website.
Luckily, the free online tool AnyImage allows you to create as many social cards as you want in just seconds. To find out more, check out the infographic below.
Firstly, what is a sales funnel? In simple terms, it’s the journey that you guide a prospect as they first discover your product or service to the point of them buying and becoming a repeat customer.
Part of making a sales funnel more effective is offering related products as part of your original offer. These are upsells, where they buy your product and some extras and even downsells, where they buy something different from you at a lower price.
Upsells and downsells can increase your average price point for every single order that your customers make. It also increases the lifetime value of every customer.
When you make a sales funnel that is a well-thought-out and includes the right offers at the right time based on your buyer’s journey, you’ll increase your ROI and bottom line. Here are 9 things to test when creating upsell and downsell messages to make your sales funnel work more effectively.
7 Ways To Discover What Customers Think About Your Business
Your business wouldn’t be here without someone to buy your products or services. But there are most likely many other businesses selling the same products and services you’re offering. The opinion that a customer has about your business as compared to your competitor’s business will determine whether the customer will buy from you or from them.
The best way to cement customer trust and loyalty is by asking them what they think of your business. Do you know how your customers would answer this question? Getting customer opinions and feedback is one of the best ways to keep them satisfied with your products or services.
Here are 7 ways to help you discover what your customers think about your business.
Growing a business too fast can cause as many problems as growing a business too slowly.
The difference between a start-up or a small business and a successful and profitable business lies on time and experience. There are many factors that play a big part in how those businesses became successful. These include things like focus, hard work, having the right people and timing.
Scaling your business can make or break it. If you scale up too quickly or recklessly, you’ll create organizational problems that will be difficult to undo. Also, premature scaling can cause your business to fail. On the flip side, scaling your business too slowly could cause you to miss out on important opportunities that come with greater revenue and more resources.
Running your own business is rewarding and challenging. When you start, there’s so much to do, you’re full of enthusiasm and every day seems like a new adventure. Sadly, for many, if they don’t get the (financial) results they’re hoping for, their dream business can turn into a nightmare.
Fortunately, there are a number of ways to make your business better and make the most of the opportunities it offers. Refining and mastering your craft is one of the best.
Most people think of habits as a bad thing. However, habits can be good too. Just as you can develop a habit of doing something unhealthy, you can also build successful habits.
Habits are one of the most powerful influences in a person’s life and are sometimes called ‘second nature’. They are actions, which we do almost automatically. They can become second nature and this can influence the results of your business. Of course, there are good habits and bad habits, so it’s essential that business owners work on building good habits, which will result in their success.