What Is Retargeting?
Have you ever visited a website and then later started seeing banners for that website following you around all over the web? That’s retargeting, also referred to as remarketing (people use those words interchangeably).
You’ll see retargeting ads examples when you visit a website like Amazon. They place a cookie on your computer, and no matter where you go on the internet, they will identify you. Meaning that they can show you ads related to the web pages you visited when you clicked on Amazon’s website.
When you set up retargeting ads, it’s a sure way to supercharge your marketing ROI.
Setting Up Your Facebook Retargeting Strategy
A retargeting campaign on Facebook gives you the opportunity to re-engage with people who came to your website, but didn’t purchase. You can create ads on Facebook that go to these people who visited your website. This means you get a second, third, fourth, and even more chances to convert your customers and prospects.
The basics of setting up a retargeting campaign on Facebook are really quite simple and straightforward. Here’s how you do it.
Retargeting Marketing Explained In Simple Terms
In a nutshell, retargeting marketing, sometimes called remarketing, is a strategy that targets an audience who already knows your business because they have in some way already engaged with it.
For example, if your audience visits your website, you can deliver ads such as banner ads and social media platform ads about your business on other websites that they visit.
Essentially, display ad retargeting is all about using technology such as pixels and cookies that enable you to deliver ads to your previous website visitors. There are many benefits to using online retargeting advertising to get your messages in front of your audience.