Category Archives: Social Media

9 Ways To Increase Engagement On Social Media And Build Awareness

How To Increase Engagement On Social Media

Increase Engagement on Social MediaThe key that opens the door to success and keeps it open on social media, is determined by the level of engagement with your audience. The more that you can increase engagement on social media the greater your overall success will be.

So why is social media engagement important? Consistent engagement at a high level generates:

  • Followers, resulting in…
  • Loyal followers, who become…
  • Customers / clients who become…
  • Your brand ambassadors.

Here are 9 tips to help you increase engagement on social media and build awareness about your brand.

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9 Tips To Help You Get Clients From LinkedIn

How To Get Clients From LinkedIn

Like many online business owners, you can reap a lot of rewards when you follow a proven path to marketing success and get clients from LinkedIn. A full 66% of business to consumer (B2C) marketers use LinkedIn and 79% of B2B marketers have stated that LinkedIn is effective for generating qualified leads.


However, it’s important to remember that LinkedIn is a social media network and not a sales network. You have to interact with your audience on a regular basis and provide real value. Think connections, not sales. Think of your market’s needs, not your own. You can’t just create a partial profile, disappear and expect new clients to magically come your way.

Here are 9 tips to help you get clients from LinkedIn.

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How To Market Your Business In LinkedIn

Market Your Business In Linkedin

You get a much more professional, business-oriented experience on LinkedIn than on other social media sites.

LinkedIn is a social media network and all social media sites are social in nature. People go to these sites to socialize and meet others with similar interests, and not to have you try and sell them on your products and services.

Having said that, the business professionals you will meet on LinkedIn are definitely more likely to join you in a business venture or become a customer than those you engage with on Facebook or Twitter.

If you know how to market your business in LinkedIn, it can prove to be a very effective way to find new customers, partners and connections.

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10 Tips For Creating Facebook Sponsored Posts That Get Results

How Do Facebook Sponsored Posts Work?

Facebook Sponsored Posts

A boosted post will get your message in front of your audience ahead of your competitors.

As the organic Facebook reach continues to decline for businesses, it means that if you want your audience to see your messages, you have to pay to boost the visibility of your content.

One of the easiest ways to do this is with Facebook sponsored posts. These posts, also known as boosted posts, will have originally appeared on your Facebook business page as organic content. To get a boost in visibility you pay Facebook to promote them.

Remember that Facebook wants you to succeed in using their advertising platform. After all,  if you accomplish your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice in the future. Below are some suggestions that will help you create great Facebook sponsored posts.

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How To Differentiate Your Brand On Social Media

Does Your Brand On Social Media Stand Out?

If you want to be remembered on social media, it’s imperative that you stand out in a good way. You don’t want to be irritating. You really want your audience to see you as you are, but sometimes that means you must be more of what you are for them to notice.


And you don’t need to be on all the social media platforms. It’s good to be on a couple in case one platform goes away. Don’t laugh,  that can happen.

Even Facebook may not exist in its current form in a few years, so never put all your eggs in one basket. The important thing is to rely on your audience to lead the way along with the goals you have created. Here are 8 ways to differentiate your brand on social media.

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How To Use Social Media For eCommerce

10 Tips For Using Social Media For eCommerce Websites

Social Media For eCommerce

Use the social media platforms where you know your audience exists.

The role of social media in eCommerce can’t be ignored. Your audience uses social media. Even people who don’t own computers still own smartphones these days, and due to that, they get on social media. Social media includes platforms like Facebook, Twitter, YouTube, Instagram, and others.

Using social media for eCommerce is an effective way to get the word out about whatever it is that you’re selling. It doesn’t matter whether your website sells digital or physical goods. Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.

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Can Facebook Live Video Really Help Your Business?

Build Online Relationships With Facebook Live Video

Facebook Live Video

On the Facebook live video platform, live videos receive 1,000% more comments than recorded videos.

Building stronger online relationships with your prospects and customers is always a good thing. People buy from people that they know, like and trust. And the online business world can be a little impersonal. It’s easy to hide behind a website and never have any direct contact with your customers.

But when you build a relationship with your online customers, you’ll discover that your sales conversions will increase. A simple, and free, tool like Facebook live video is a great way of allowing your audience to learn more about you, trust you quicker and stay more engaged.

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10 Things You Need To Know About Marketing On Pinterest Today

How To Do Marketing On Pinterest

 Marketing On Pinterest

Pinterest is basically a search engine and a social media site.

When you sell physical products, marketing on Pinterest is the perfect social media platform. But, you can also market digital products that you sell in an eCommerce store. This social networking site was launched in March 2010. It now boasts over 250 million monthly active users.

Pinterest provides companies with a very innovative way to not only make their online presence stronger but, to build their brand, drive potentially massive amounts of traffic and consequently increase earnings.

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6 Ways To Grow Your Business In Social Media

How To Grow Your Business In Social Media

Grow Your Business In Social Media

How can social media help a business grow?

When social media first hit the scene way back in the late nineties, you mostly found people chatting about their interests or connecting with people who had the same pastimes. It wasn’t long before entrepreneurs saw the benefits of social media for business and the rest, as they say, is history.

Having a good social media presence can work like word-of-mouth marketing if your followers share your content with their followers. However, to grow your business in social media you need to create a compelling social media status that people enjoy and want to share.

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How To Get Your Business Noticed In Online Discussion Groups

Marketing Your Business In Online Discussion Groups And Forums

Online Discussion Groups

Being part of any group or forum is like being part of a club.

If you’ve spent any time in online discussion groups or forums, you’ll have seen a lot of people come in and do “drive-by” posts to market their business. Many have good intentions and some may have unethical intentions.

But either way, good intentions or not, this isn’t the way to market your business in online forum sites or social media groups.

Building a community using forums and groups is a very important way to create many raving fans and brand advocates. It works for helping your affiliates make more sales, it works for showing your expertise, and it works for building your email list. It’s an important marketing component to add to your marketing strategy.

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How To Monetize Your Social Media Following

10 Ways To Monetize Your Social Media Following

Social media has become fundamental to so many aspects of life, including business. By now, every smart business owner should have a social media marketing strategy. The real secret to success is in being able to monetize your social media following.


After all, you’re in business to make money, not just publish content for free all the time. Here are 10 suggestions as to how to turn your posts into paydays.

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10 Tips For Marketing Your Business With Facebook Advertising

Marketing Your Business With Facebook Advertising

Although everything about Facebook isn’t perfect, the truth is that with more than two billion users per month, marketing your business with Facebook advertising still works. Yes, they do make changes to their advertising guidelines without notice which a can be frustrating but if you remain diligent and watch your ad spend and results carefully, you’ll get a good return on your investment.


Marketing your business with Facebook advertising allows you to select a particular target audience, monitor the effectiveness of your ads and modify the ads to adjust to responses. To get maximum results from Facebook advertising, it just takes a few key steps.

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Facebook News Feed Advertising vs Facebook Boosted Posts

Facebook Boosted Posts Or News Feed Ads?

You don’t need me to tell you that Facebook is the most popular social media site in the world, with more than two billion monthly users. You can get free traffic from the site, or pay-per-click traffic at an affordable rate compared with Google AdWords.


Therefore, it’s worth taking the time and effort to learn how to use Facebook for business marketing. Even small online businesses that have a limited budget can afford Facebook advertising.

One of the most important things to master is the difference between Facebook news feed advertising and Facebook boosted posts.

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Overcoming The Challenges When Marketing On Facebook

Ready To Give Up Marketing On Facebook?

marketing on facebook

Business marketing on Facebook can be stressful.

On January 11, 2018, the CEO of Facebook (Mark Zuckerberg) announced some changes to that would affect marketing on Facebook. They changed the algorithm or formula for showing relevant content so that posts from friends and family will be prioritized. This set many entrepreneurs who were using Facebook to promote business into a tailspin. They had been working hard to create great content and had even paid money for sponsored posts.

The move was in part a response to the issue of “fake content” and the fact that Facebook was used to influence the outcome of the US elections in 2016 in favor of Donald Trump. Facebook now wants to promote “real content” from real people, not (overseas) propaganda agencies disguised as people.

So what does this mean for ordinary, honest businesses that produce genuine content without trying to mislead or harm anyone? What now is the best way to use Facebook for business?

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Is Facebook A Distraction Or Benefit To Your Business?

Why Is Facebook A Distraction?

facebook a distraction

Your fans and followers want to hear more from you.

Facebook is great for keeping in touch with family, friends and your favorite interests. It’s one of the primary ways Facebook is used. But, when it comes to business, is Facebook a distraction?

It’s not uncommon to hear business owners  say that they get “sucked in” to their Facebook news feed and end up socializing on Facebook instead of working.

However, rather than seeing Facebook as a distraction to your business, you can make it work for you. Here are some tips on how to stop wasting time on Facebook, so that it becomes a valuable resource rather than a place to lose time and get distracted.

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15 Tips For Using Instagram For Business Marketing

Why Use Instagram For Business Marketing?

The four main goals of any online business are to build your brand, get more traffic, grow your list of email subscribers and generate sales. Using Instagram for business marketing can help you achieve these goals, provided that you match each marketing piece you create to one of these goals and give clear calls to action.


Hundreds of millions of people all over the world use Instagram every day. This social media powerhouse gives you the potential to reach a huge number of individuals in different areas across the globe if you follow the basic “rules of the road” when it comes to using Instagram. Use these following 15 tips to help your Instagram marketing strategy.

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4 Types Of Facebook Ads You Can Use For Your Blog Or Business

What Types Of Facebook Ads Will Work Best For You?

Contrary to what many people may believe, there are several different types of Facebook ads you can use to promote your business. Since so many people use Facebook, it’s a great way to quickly and easily reach out to large volumes of people. The good news for small businesses is that you can start and run a Facebook ad campaign for as little as $5.


But, depending on what you’re trying to achieve, some ad types will be better and more effective than others. Here are the main types of Facebook ads that you should consider for your blog or business.

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10 Things To Do When You Put Your Business On Facebook

 Should You Put Your Business On Facebook?

There’s a good chance your competitors are harnessing the incredible power of the most heavily trafficked social media site in existence. Even if your competition isn’t using Facebook for marketing, you need to put your business on Facebook.


The reason is that there are more than 2 billion active users on Facebook just waiting for you to pitch your products and services. Here are 10 tips on how to use Facebook for your business.

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Will Instagram Work For Your Business?

How To Make Instagram Work For Your Business

Instagram has more than 800 million monthly users, and is continuing to grow. It’s part of Facebook, so you know there is huge pressure for it to succeed. But will Instagram work for your business?


Instagram can work better for some businesses than others. This is because it’s a highly visual social marketing platform similar to Pinterest. Certainly, if you’re a service provider, you can post a range of pictures to your Instagram account in order to help convey your brand and value proposition. However, when you can show off your physical product lines, a solid Instagram marketing strategy will definitely help to boost sales and profits.

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