Category Archives: Social Media

7 Mistakes To Avoid When Using Facebook For Business Promotion

Should You Stop Using Facebook For Business Promotion?

Some people try to say that the days of using Facebook for business promotion are over. But the facts don’t back up that idea at all. Facebook has over a billion active users. Your audience is there even though they don’t want you to find them there.

Well, at least they’ll claim that, but the response is so significant on Facebook that every big business is using it. When a big business uses a platform, you can bet there’s a reason.


Promoting your business on Facebook is a great idea. After all, Facebook is like a country of its own. It has many different cities and in one of those cities, your audience lives. Some marketers believe that if you can’t attract your audience on Facebook, you might not even have an audience.

If you avoid these 7 mistakes using Facebook for business promotion, you’ll achieve the results you want.

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9 Ways Small Businesses Can Use LinkedIn For Marketing

How Do Businesses Use LinkedIn for Marketing?

Many small business owners are intimidated by LinkedIn. Most go through the trouble of creating a profile on LinkedIn, but that’s as far as they go. This opens doors for you to stand out on the platform because so many people give up.


Using LinkedIn as a platform to market your small business does work. With over 310 million monthly active users and growing by leaps and bounds – adding about two members every second, when you use LinkedIn for marketing it will help you get the word out about your business.

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8 Social Media Marketing Trends That You Should Be Watching

Social Media Marketing Trends To Be Watching

Social media marketing is a part of your business whether you like it or not. Remember that it’s a tool to use to get the word out about your business, help you work with your customers in the way they want you to, and to help you make more sales. The tools will change and grow and evolve, but you will still use them to find and serve your customers.


The social media marketing trends to watch this year aren’t that much different from last year. However, the 8 trends below take on a new urgency as the technology becomes more precise and effective. In other words, it works now. Therefore, it’s time for you to put your toe in.

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Top 10 Biggest Social Media Marketing Mistakes

What Are The Common Social Media Marketing Mistakes?

Social Media Marketing MistakesYou probably already understand the need for a social media presence and there’s a good chance you already interact with prospective clients and customers through Facebook, Instagram, LinkedIn and other social media networks relevant to your business goals.

The thing to remember about social media is that it’s right out there in public, and anyone can find it. Everything you post, positive or negative, will be judged. The bigger the audience you have, the more judgment will be coming forth. While the judgment in and of itself isn’t bad, posting the wrong thing can make social media marketing fail and cause your entire plan to fail.

Here are 10 of the most common social media marketing mistakes.

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How To Add Value And Grow Your LinkedIn Prospects

Do You Engage With Your LinkedIn Prospects?

LinkedIn ProspectsThe key benefit of LinkedIn is that it’s frequented by decision-makers, senior-level influencers and industry leaders. However, if you’re searching LinkedIn for prospects you need to focus on optimizing your LinkedIn marketing strategy.

Unlike other social media platforms such as Instagram and Facebook, LinkedIn is a goldmine for B2B marketers. A robust LinkedIn marketing strategy is crucial for the success of your brand. It can help you create brand awareness, boost web traffic, generate quality leads and so much more. Also, it can help establish you as a reputable industry leader.

To build a successful LinkedIn marketing strategy, you need to offer value, grow and educate your LinkedIn prospects.

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Why You Should Set Up Retargeting Ads For Your Business

What Is Retargeting?

Have you ever visited a website and then later started seeing banners for that website followingSet Up Retargeting Ads you around all over the web? That’s retargeting, also referred to as remarketing (people use those words interchangeably).

You’ll see retargeting ads examples when you visit a website like Amazon. They place a cookie on your computer, and no matter where you go on the internet, they will identify you. Meaning that they can show you ads related to the web pages you visited when you clicked on Amazon’s website.

When you set up retargeting ads, it’s a sure way to supercharge your marketing ROI.

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How Your Blog And Social Media Are A Dynamic Duo

Integrating Your Blog And Social Media Platforms

If you’re not integrating your blog and social media platforms, it means that you’re missing out blog and social mediaon a lot of potential visitor traffic to your website. Blog posts and social media are both important aspects of getting yourself heard and seen online.

Integrating your blogs into your social media platforms may just end up helping you save up on the cash that you would have used to promote your blog posts.

So, what are some of the things that you can do so that your blog and social media platforms will work together to provide you with dynamic results?

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Do You Spend Too Much Time On Social Media In Your Business?

How To Reduce Your Time On Social Media Without Killing Your Results

Too Much Time On Social MediaIf you’re like many business owners, you want to get more results from social media while spending less time there. Spending too much time on social media effects your productivity and that time could have spent on other more important tasks that can help scale your business.

And according to a study by Vertical Response:

  • 43% of business owners spend about 6 hours per week on social media.
  • 90% of those are on Facebook.
  • 55% of small businesses have blogs, and the average post takes 1-3 hours to create.
  • Most small business owners post on Facebook and Twitter multiple times a week.

While it’s tough to run a successful business, it’s even tougher to maintain an active social media presence. So how can you follow the 80/20 rule and still achieve remarkable results on social media?

Here are 4 tips to help you spend less time on social media.

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9 Ways To Increase Your Engagement On Facebook

How To Increase Your Engagement on Facebook

Increase Your Engagement On FacebookThere’s a good chance your competitors are harnessing the incredible power of the most heavily trafficked social media site in existence. Even if your competition isn’t marketing on Facebook, you need to, because there are more than 1 billion active daily users on Facebook – many of whom may be interested in what your business has to offer.

Facebook is a busy place, and there are plenty of other businesses who are competing for attention. If you’ve ever found yourself in the position of wondering how to increase your engagement on Facebook, here are some steps you can take that will help make that happen.

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9 Ways To Increase Engagement On Social Media And Build Awareness

How To Increase Engagement On Social Media

Increase Engagement on Social MediaThe key that opens the door to success and keeps it open on social media, is determined by the level of engagement with your audience. The more that you can increase engagement on social media the greater your overall success will be.

So why is social media engagement important? Consistent engagement at a high level generates:

  • Followers, resulting in…
  • Loyal followers, who become…
  • Customers / clients who become…
  • Your brand ambassadors.

Here are 9 tips to help you increase engagement on social media and build awareness about your brand.

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9 Tips To Help You Get Clients From LinkedIn

How To Get Clients From LinkedIn

Like many online business owners, you can reap a lot of rewards when you follow a proven path to marketing success and get clients from LinkedIn. A full 66% of business to consumer (B2C) marketers use LinkedIn and 79% of B2B marketers have stated that LinkedIn is effective for generating qualified leads.


However, it’s important to remember that LinkedIn is a social media network and not a sales network. You have to interact with your audience on a regular basis and provide real value. Think connections, not sales. Think of your market’s needs, not your own. You can’t just create a partial profile, disappear and expect new clients to magically come your way.

Here are 9 tips to help you get clients from LinkedIn.

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How To Market Your Business In LinkedIn

Market Your Business In Linkedin

You get a much more professional, business-oriented experience on LinkedIn than on other social media sites.

LinkedIn is a social media network and all social media sites are social in nature. People go to these sites to socialize and meet others with similar interests, and not to have you try and sell them on your products and services.

Having said that, the business professionals you will meet on LinkedIn are definitely more likely to join you in a business venture or become a customer than those you engage with on Facebook or Twitter.

If you know how to market your business in LinkedIn, it can prove to be a very effective way to find new customers, partners and connections.

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10 Tips For Creating Facebook Sponsored Posts That Get Results

How Do Facebook Sponsored Posts Work?

Facebook Sponsored Posts

A boosted post will get your message in front of your audience ahead of your competitors.

As the organic Facebook reach continues to decline for businesses, it means that if you want your audience to see your messages, you have to pay to boost the visibility of your content.

One of the easiest ways to do this is with Facebook sponsored posts. These posts, also known as boosted posts, will have originally appeared on your Facebook business page as organic content. To get a boost in visibility you pay Facebook to promote them.

Remember that Facebook wants you to succeed in using their advertising platform. After all,  if you accomplish your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice in the future. Below are some suggestions that will help you create great Facebook sponsored posts.

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How To Differentiate Your Brand On Social Media

Does Your Brand On Social Media Stand Out?

If you want to be remembered on social media, it’s imperative that you stand out in a good way. You don’t want to be irritating. You really want your audience to see you as you are, but sometimes that means you must be more of what you are for them to notice.


And you don’t need to be on all the social media platforms. It’s good to be on a couple in case one platform goes away. Don’t laugh,  that can happen.

Even Facebook may not exist in its current form in a few years, so never put all your eggs in one basket. The important thing is to rely on your audience to lead the way along with the goals you have created. Here are 8 ways to differentiate your brand on social media.

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How To Use Social Media For eCommerce

10 Tips For Using Social Media For eCommerce Websites

Social Media For eCommerce

Use the social media platforms where you know your audience exists.

The role of social media in eCommerce can’t be ignored. Your audience uses social media. Even people who don’t own computers still own smartphones these days, and due to that, they get on social media. Social media includes platforms like Facebook, Twitter, YouTube, Instagram, and others.

Using social media for eCommerce is an effective way to get the word out about whatever it is that you’re selling. It doesn’t matter whether your website sells digital or physical goods. Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.

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Can Facebook Live Video Really Help Your Business?

Build Online Relationships With Facebook Live Video

Facebook Live Video

On the Facebook live video platform, live videos receive 1,000% more comments than recorded videos.

Building stronger online relationships with your prospects and customers is always a good thing. People buy from people that they know, like and trust. And the online business world can be a little impersonal. It’s easy to hide behind a website and never have any direct contact with your customers.

But when you build a relationship with your online customers, you’ll discover that your sales conversions will increase. A simple, and free, tool like Facebook live video is a great way of allowing your audience to learn more about you, trust you quicker and stay more engaged.

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10 Things You Need To Know About Marketing On Pinterest Today

How To Do Marketing On Pinterest

 Marketing On Pinterest

Pinterest is basically a search engine and a social media site.

When you sell physical products, marketing on Pinterest is the perfect social media platform. But, you can also market digital products that you sell in an eCommerce store. This social networking site was launched in March 2010. It now boasts over 250 million monthly active users.

Pinterest provides companies with a very innovative way to not only make their online presence stronger but, to build their brand, drive potentially massive amounts of traffic and consequently increase earnings.

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