Category Archives: Social Media

How To Use Social Media For eCommerce

10 Tips For Using Social Media For eCommerce Websites

Social Media For eCommerce

Use the social media platforms where you know your audience exists.

The role of social media in eCommerce can’t be ignored. Your audience uses social media. Even people who don’t own computers still own smartphones these days, and due to that, they get on social media. Social media includes platforms like Facebook, Twitter, YouTube, Instagram, and others.

Using social media for eCommerce is an effective way to get the word out about whatever it is that you’re selling. It doesn’t matter whether your website sells digital or physical goods. Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.

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Can Facebook Live Video Really Help Your Business?

Build Online Relationships With Facebook Live Video

Facebook Live Video

On the Facebook live video platform, live videos receive 1,000% more comments than recorded videos.

Building stronger online relationships with your prospects and customers is always a good thing. People buy from people that they know, like and trust. And the online business world can be a little impersonal. It’s easy to hide behind a website and never have any direct contact with your customers.

But when you build a relationship with your online customers, you’ll discover that your sales conversions will increase. A simple, and free, tool like Facebook live video is a great way of allowing your audience to learn more about you, trust you quicker and stay more engaged.

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10 Things You Need To Know About Marketing On Pinterest Today

How To Do Marketing On Pinterest

 Marketing On Pinterest

Pinterest is basically a search engine and a social media site.

When you sell physical products, marketing on Pinterest is the perfect social media platform. But, you can also market digital products that you sell in an eCommerce store. This social networking site was launched in March 2010. It now boasts over 250 million monthly active users.

Pinterest provides companies with a very innovative way to not only make their online presence stronger but, to build their brand, drive potentially massive amounts of traffic and consequently increase earnings.

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6 Ways To Grow Your Business In Social Media

How To Grow Your Business In Social Media

Grow Your Business In Social Media

How can social media help a business grow?

When social media first hit the scene way back in the late nineties, you mostly found people chatting about their interests or connecting with people who had the same pastimes. It wasn’t long before entrepreneurs saw the benefits of social media for business and the rest, as they say, is history.

Having a good social media presence can work like word-of-mouth marketing if your followers share your content with their followers. However, to grow your business in social media you need to create a compelling social media status that people enjoy and want to share.

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How To Get Your Business Noticed In Online Discussion Groups

Marketing Your Business In Online Discussion Groups And Forums

Online Discussion Groups

Being part of any group or forum is like being part of a club.

If you’ve spent any time in online discussion groups or forums, you’ll have seen a lot of people come in and do “drive-by” posts to market their business. Many have good intentions and some may have unethical intentions.

But either way, good intentions or not, this isn’t the way to market your business in online forum sites or social media groups.

Building a community using forums and groups is a very important way to create many raving fans and brand advocates. It works for helping your affiliates make more sales, it works for showing your expertise, and it works for building your email list. It’s an important marketing component to add to your marketing strategy.

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How To Monetize Your Social Media Following

10 Ways To Monetize Your Social Media Following

Social media has become fundamental to so many aspects of life, including business. By now, every smart business owner should have a social media marketing strategy. The real secret to success is in being able to monetize your social media following.


After all, you’re in business to make money, not just publish content for free all the time. Here are 10 suggestions as to how to turn your posts into paydays.

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10 Tips For Marketing Your Business With Facebook Advertising

Marketing Your Business With Facebook Advertising

Although everything about Facebook isn’t perfect, the truth is that with more than two billion users per month, marketing your business with Facebook advertising still works. Yes, they do make changes to their advertising guidelines without notice which a can be frustrating but if you remain diligent and watch your ad spend and results carefully, you’ll get a good return on your investment.


Marketing your business with Facebook advertising allows you to select a particular target audience, monitor the effectiveness of your ads and modify the ads to adjust to responses. To get maximum results from Facebook advertising, it just takes a few key steps.

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Facebook News Feed Advertising vs Facebook Boosted Posts

Facebook Boosted Posts Or News Feed Ads?

You don’t need me to tell you that Facebook is the most popular social media site in the world, with more than two billion monthly users. You can get free traffic from the site, or pay-per-click traffic at an affordable rate compared with Google AdWords.


Therefore, it’s worth taking the time and effort to learn how to use Facebook for business marketing. Even small online businesses that have a limited budget can afford Facebook advertising.

One of the most important things to master is the difference between Facebook news feed advertising and Facebook boosted posts.

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Overcoming The Challenges When Marketing On Facebook

Ready To Give Up Marketing On Facebook?

marketing on facebook

Business marketing on Facebook can be stressful.

On January 11, 2018, the CEO of Facebook (Mark Zuckerberg) announced some changes to that would affect marketing on Facebook. They changed the algorithm or formula for showing relevant content so that posts from friends and family will be prioritized. This set many entrepreneurs who were using Facebook to promote business into a tailspin. They had been working hard to create great content and had even paid money for sponsored posts.

The move was in part a response to the issue of “fake content” and the fact that Facebook was used to influence the outcome of the US elections in 2016 in favor of Donald Trump. Facebook now wants to promote “real content” from real people, not (overseas) propaganda agencies disguised as people.

So what does this mean for ordinary, honest businesses that produce genuine content without trying to mislead or harm anyone? What now is the best way to use Facebook for business?

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Is Facebook A Distraction Or Benefit To Your Business?

Why Is Facebook A Distraction?

facebook a distraction

Your fans and followers want to hear more from you.

Facebook is great for keeping in touch with family, friends and your favorite interests. It’s one of the primary ways Facebook is used. But, when it comes to business, is Facebook a distraction?

It’s not uncommon to hear business owners  say that they get “sucked in” to their Facebook news feed and end up socializing on Facebook instead of working.

However, rather than seeing Facebook as a distraction to your business, you can make it work for you. Here are some tips on how to stop wasting time on Facebook, so that it becomes a valuable resource rather than a place to lose time and get distracted.

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15 Tips For Using Instagram For Business Marketing

Why Use Instagram For Business Marketing?

The four main goals of any online business are to build your brand, get more traffic, grow your list of email subscribers and generate sales. Using Instagram for business marketing can help you achieve these goals, provided that you match each marketing piece you create to one of these goals and give clear calls to action.


Hundreds of millions of people all over the world use Instagram every day. This social media powerhouse gives you the potential to reach a huge number of individuals in different areas across the globe if you follow the basic “rules of the road” when it comes to using Instagram. Use these following 15 tips to help your Instagram marketing strategy.

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4 Types Of Facebook Ads You Can Use For Your Blog Or Business

What Types Of Facebook Ads Will Work Best For You?

Contrary to what many people may believe, there are several different types of Facebook ads you can use to promote your business. Since so many people use Facebook, it’s a great way to quickly and easily reach out to large volumes of people. The good news for small businesses is that you can start and run a Facebook ad campaign for as little as $5.


But, depending on what you’re trying to achieve, some ad types will be better and more effective than others. Here are the main types of Facebook ads that you should consider for your blog or business.

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10 Things To Do When You Put Your Business On Facebook

 Should You Put Your Business On Facebook?

There’s a good chance your competitors are harnessing the incredible power of the most heavily trafficked social media site in existence. Even if your competition isn’t using Facebook for marketing, you need to put your business on Facebook.


The reason is that there are more than 2 billion active users on Facebook just waiting for you to pitch your products and services. Here are 10 tips on how to use Facebook for your business.

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Will Instagram Work For Your Business?

How To Make Instagram Work For Your Business

Instagram has more than 800 million monthly users, and is continuing to grow. It’s part of Facebook, so you know there is huge pressure for it to succeed. But will Instagram work for your business?


Instagram can work better for some businesses than others. This is because it’s a highly visual social marketing platform similar to Pinterest. Certainly, if you’re a service provider, you can post a range of pictures to your Instagram account in order to help convey your brand and value proposition. However, when you can show off your physical product lines, a solid Instagram marketing strategy will definitely help to boost sales and profits.

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How To Use Pinterest To Build And Develop Your Brand

Why You Need To Know How To Use Pinterest

Remember the old days? When you would had to print thousand flyers and push them through people’s doors in order to advertise what your business has to offer?


Now it seems as though everything has gone digital. No longer do you have to walk around the mall parking lot pinning flyers onto people’s windshields. Today you can just pin it on Pinterest for the entire world to see.

Pinterest has become a major player in the social media world. In fact, Pinterest is the #2 referrer of traffic to websites on the entire internet, not just compared to its social media counterparts.

Do you know how to use Pinterest for your business?

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6 Steps For Your Business To Get Started With Instagram

How To Get Started With Instagram

As one of the largest and fastest growing social media sites your business needs to get started with Instagram. Hundreds of millions of people all over the world use Instagram every day, so there’s definitely the potential to reach a huge number of individuals in different areas across the globe.


Using Instagram to build a loyal audience can seem daunting. To help you set off on the right track, here are the 6 steps to get started with Instagram.

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5 Tips To Improve Instagram Marketing With Great Pics And Videos

Improve Instagram Marketing Everytime You Post A Pic or Video

Why would you want to improve Instagram marketing? After all, isn’t it just a social networking app that was created to let you share videos and photos online. How does that help your business?


Firstly, Instagram has 52 times greater engagement level than Facebook and 127 times greater than Twitter. This means, there is a huge opportunity for businesses to promote a variety of products and services with an Instagram marketing strategy and get maximum sales and profits.

Think of your Instagram page and gallery as a way to make a first impression on any potential followers. And the best way to make an awesome first impression? Take great photos and videos.

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4 Ideas For Using Instagram Stories To Boost Your Business

How Instagram Stories Work

Instagram stories is a feature on Instagram that allows you to post a photo or video that will only be viewable for 24 hours, after which it will disappear. It has become increasingly popular, since the internet is full of people looking for content right now.


Everyone wants instant information and instant gratification, and Instagram stories provide that.

The idea behind Instagram stories is that they are easily shareable and because they are only available for 24 hours, people are encouraged to view them quickly. For businesses, Instagram stories have great potential and could be used to boost business if they are used correctly.

Here are 4 ideas for how to make use of Instagram stories to boost business.

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How To Use Instagram Hashtags To Expand Your Reach

What’s The Point Of Instagram Hashtags?

Believe it or not, several businesses and even prominent individuals have found success thanks to Instagram. But for every person that has a huge, responsive following, there are thousands more that don’t. Instagram can be powerful, but you have to be smart about how you use it. Enter Instagram hashtags to expand your reach.


The beauty of hashtags is their ability to reach a wide range of people that may have nothing to do with your account and don’t follow you specifically.

By simply using some hashtags, you can expand your reach on Instagram drastically. Many Instagram users actively search out certain hashtags, and your content can be there waiting for them.

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7 Tips To Boost Your Pinterest Marketing Results

Do Pinterest Marketing Results Matter?

Pinterest Marketing Results

Pinterest is a major player in the social media universe

Do you really need to be concerned about your Pinterest marketing results? Isn’t it just a place where women share product images? Not anymore. Today Pinterest has become a major player in the social media universe.

Appealing to both men and women, Pinterest has over 150 million active monthly users and provides entrepreneurs, bloggers and businesses large and small with a global reach.

It has rapidly become a social media presence worthy of your attention if you operate any type of business whether online or offline.  Here are 7 tips to boost your Pinterest marketing results.

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