Category Archives: Solo Ads

10 Secrets For Effective Internet Marketing Solo Ads

Effective Internet Marketing Solo Ads

Internet marketing solo ads are a very popular way for online marketers to drive customer Internet Marketing Solo Adstraffic to their online sales pages and to grow their customer lists. When you buy solo ads your message is emailed by a solo ad vendor to an agreed number of people who have an interest in your product or service. Your email is sent on its own, without any other messages or advertising, hence the name solo ad marketing.

All internet marketing solo ads contain a link to a squeeze page or landing page. The solo ad vendor will usually guarantee that the link in your solo ad will receive a certain number of unique clicks.

But, even if you get the guaranteed clicks, they are not guaranteed sales or opt-ins to your email list . You still need to convert those readers into customers. Solo ads that work not only capture traffic but convert the ‘lookers’ into ‘buyers’.

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Are Solo Ads Dead?

Are Solo Ads Dead?

Solo ads are where your selling message is emailed by a solo ad vendor to an agreed solo adsnumber of people on the vendor’s list. Your message is sent on its own, without any other messages or advertising, hence the name solo ad marketing.

Within the email you will have a link to your squeeze page or landing page. The solo ad vendor will normally guarantee that the link in your email will receive a certain number of unique clicks.

These clicks do not guarantee that people will respond to the message on your squeeze page and submit their email to receive more information from you. They only guarantee that a certain number of people will actually see it. So if you want solo ads that work, what do you do?

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10 Ways To Increase Your Squeeze Page Opt-in Rate

How To Increase Your Squeeze Page Opt-in Rate

A squeeze page is a webpage created by online marketers to obtain opt-in email addressescreate a squeeze page from prospective subscribers. It is one of the tools used to build a customer database list.

As a general rule, you would use a squeeze page for traffic that is generated from paid sources – such as solo ads, banner ads or pay per click advertising. This is traffic that you control and the primary objective is to obtain the visitor email addresses so that you can contact them with follow-up marketing. A squeeze page should provide specific information that a visitor was looking for. You must design it with a clear focus on the customer directed onto that page.  Therefore, it must be relevant to the contents that you placed on your ad or in your email link.

Here are 10 ways to increase your opt-in rate:

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online business advertising

How To Create Effective Online Business Advertising

How To Create Effective Online Business Advertising

There is a saying that doing business without advertising is like winking at a girl in the online business advertisingdark… know what you’re doing but nobody else does!

This is especially true for online business advertising. To get customers to your website or sales page to buy your products and services you are, at some stage, going to have to advertise.

But you have to buy your advertising carefully and you have to take certain steps to get the best possible return on your investment.

So, how can you ensure that your online advertising is going to be as effective as possible?

 5 Steps To Advertising Online Business

1. The Headline

Effective online business advertising starts with the headline. The headline is the most important part of your ad because this is what readers will see first. If your headline does not attract attention and make the reader want to read more, then the ad will fail. The headline must make it clear what the benefit of your product is to the reader. The only thing you need to get across in the headline is what the reader will get if they do what you want them to do.

2. Get To The Point

Everybody is pushed for time these days. That’s why your online advertising must quickly come straight to the point and make the reader want to know more. When you advertise online business products or services you need to communicate your main message in an emotional way because people tend to buy what they want more often than they buy what they need.

3. What Are The Benefits?

Any business advertising products or services needs to shout about the benefits of that product or service. It is the benefits that help sell it, not the features. A feature is what your product does and a benefit is what it does for me, the customer. For example, the feature of a new smart phone might be that it has a 32GB memory but the benefit means that I can store all favourite photos, videos, music, and apps so that I’ll have them on my smart phone wherever I go and I can enjoy them whenever I want.

4. The Call To Action

Once you have crafted your headline and listed your benefits you have to tell the reader what to do next. Don’t just leave them hanging in suspense. Rather than just using a simple, ‘click here’ in your online business advertising, write a benefit with the call to action message. For example, if you’re selling a time saving product â€˜Click here to begin saving time today!’ is much better than ‘click here’.

5. Track Your Ads

Tracking you ad results won’t improve your online business advertising but it will make your online business more effective. If your online advertising does not work the problem might not be the ad – it might be your website or the place where you are advertising. When an ad get clicks but no sales are made, the problem is your website or the source of the traffic (ie, the wrong audience are looking at your ad). The job of your online advertising is to get clicks, not make sales.  It is the job of your website or landing page to make the sale. The other obvious benefit of tracking your ads is that if you get a lot of sales from several different ads that you are running, you have to know which one is working so that you can scale it up for bigger results.

 How To Create Effective Online Business Advertising

There is a huge amount of choice avaible to advertise online business ventures. Creating effective online business advertising for your own internet business can seem like a tricky and complicated process. To learn how to advertise on internet with proven strategies and to give your online business a boost here is a free 7 Day Marketing Bootcamp to get you started.

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Solo Ad Marketing -Part 2

Solo Ad Marketing (Part 2)

In Part 1 of this article series, we explained solo ad marketing.  As every online marketer solo ad marketingknows, it is vital to build a list of potential customers and buying customers to whom you can sell your products and services. To sell your products and services, you need to drive these customers to your website and one of the most effective ways to drive traffic to your website is with solo ad marketing. For a more detailed explanation of how a solo ad marketing works, please refer to Part 1 of this article.

There are two ways that you can send out solo ad traffic:

  1. Solo ad marketing via an independent online marketer (see part 1)
  2. Solo ad marketing via an Ezine publishe

Solo ad marketing via an Ezine publisher

Ezines are basically online newsletters or magazines sent to subscribers by email.  There are small ezines with a few hundred subscribers to large eznies with hundreds of thousands subscribers and there are topics on just about everything.

The great thing about solo ad advertising with ezines is that you can reach a large number of people who you already know have an interest in your product or service. The ezine publisher will send out your solo ad advertising independently of the ezine itself.

Using ezines is a really simple way to send out a solo ad advertising campaign to a target audience. You simply find the right ezine that is related to your product or service, write your copy, pay for the solo ad marketing campaign and the publisher will send it out to their subscriber list. And you know in advance they are interested in what you offer! Basically, you are using the ezine publisher’s list to boost your own list. The publisher already has a list of many subscribers and when he sends out your message to his entire list,  the publisher is, in effect, endorsing you and your business to his subscribers.

As there are so many ezines available, before you buy your solo ad campaign, you have to check that the ezine is right for you. To do this,  visit the publisher’s website and look at past editions of their ezine. Also, subscribe to their mailing list and read a few issues. If the ezine is aimed at your target audience it should be relevant to you and if it is not, why should it be relevant to your potential customers?  You have to sure that it is a quality publication that subscribers will look forward to receiving as your solo ad will be seen to come from the publication – not you.

With any solo ad, whether it is sent via an independent online marketer’s list or via an ezine subscriber list,  you must ensure that your ad is well written with clear benefits. Remember the objective of your solo ad marketing campaign  is to get the reader to click the link within your text, go to your website or landing page and provide you with their name and email so that they can be added to your prospect list.


Finding your way through the sheer number of ezines available online for your solo ad marketing campaign can take up a lot of time. If you want to save time and find proven lists — and get great discounts too — you need to be a member of the Directory of Ezines.

They have done all the research, negotiated the best prices and made finding super solo ads easy. In addition to the ezine directory, which provides all the information you will need from ezine name, subjects covered, circulation, costs, contact details etc, the DOE provides non-ezine advertising resources, a learning centre covering important online  marketing topics and one-on-one personal consulting with DOE owner and industry ‘guru’ Charlie Page.

To get a FREE copy of Charlie’s ebook ’Ezine Traffic Formula’ (normally worth $47) where you can learn more about solo ad marketing with ezine advertising Click Here.

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What is Solo Ad Marketing? (Part 1)

What is Solo Ad Marketing? (Part 1)

Every online business, to make money online, needs a mailing list of potential customers solo ad marketingwho will buy from them.

Building a list is hard work and it takes time to drive targeted traffic to your website.

One of the most effective ways to build your list of potential customers for your online business and drive traffic to your website is with solo ad marketing.

A solo ad (sometimes called a solo blast) is where your selling message is emailed by a  solo ad vendor to a predetermined number of people on the vendor’s list who have already expressed an interest in your market. Your message is sent on its own, without any other messages or advertising, hence the name solo ad marketing.

Solo ad advertising contains information about your product and service and has a link to your website or landing page. If the reader considers your message beneficial to them, they will click the link to find out more information. To receive more information, you ask the reader to provide their name and email address into a form on your website or landing page so that you can send it to them. Once they enter their information, they have given you permission to send them relevant information and this person is now a prospect on your list.

The advantages of solo ad marketing

The primary advantage of solo ad marketing is that it is the only message that a reader sees and, because the email has been sent by somebody (ie, the vendor) who the reader  knows and trusts, the email will have a much greater chance of being opened.

Solo ad marketing can cost more than other forms of online advertising, but if you have proven ad copy and if your website does convert visitors into prospects, solo ad marketing provides a very good return on your investment.

A solo ad is normally in a text format, just like a regular email, and because it is only sent to people who are interested in what you have to offer, you are communicating to an audience who are more likely to buy from you, or at the very least, have an interest in what you have to sell. For example, if your website sells golf accessories, you may have some success if you advertise with a sports or leisure magazine. However, your return on investment will be higher if you know that your message is going to people who are specifically interested in golf and golf alone.

There are two ways that you can send out solo ad traffic:

  1. Solo ad marketing via an independent online marketer 
  2. Solo ad marketing via an Ezine publisher

This first article deals with solo ad marketing via an independent online marketer who already has a big list of subscribers. Part 2 is about solo ad marketing via an Ezine publisher.

There are many online marketers whom have a large list of subscribers and, for a fee, will send your message to a section of their list. You will not know the names of the people who will receive your message. You purchase your solo ad based on the number of people that the list owner will send the message to and that can range from 50 people upto a few thousand.

When purchasing a solo ad from an online marketer with a big list you will obviously pay more for your message to be sent to more people. Often a list owner will guarantee a set number of ‘clicks’. This means that they will send out your message to a pre-determined number of people and guarantee that these people will open your email message and ‘click’ on the link to your website or landing page.

It is important that you have your own ‘click tracking’ software to track the number of clicks you receive from your solo ad marketing campaign.

It is always worth contacting the list owner prior to purchasing a solo ad marketing campaign to ensure that their list will be receptive to your offer and when they will be able to send it out. Unless you have established a good relationship with the list owner you may have to wait a week or two before your solo ad is sent out and you may not have the option of the exact day that it is sent. Also, some list owners will write the solo ad copy, so make sure that they fully aware of the benefits of your product or service.

Do ‘shop around’ as there many list sellers who charge different prices for sending out the same number of solo ads. You do get what you pay for, so sometimes websites that offer free solo ads mailing lists are not necessarily the best way to promote your online business. Always check for testimonials from others who have purchased from the list owner.


A good starting point for internet marketing solo ads is via Udimi. It is one of the best solo ad sites where you can buy good value solo ad marketing mailings from reputable list owners, who all have reputation scores from others that have used them. As your list grows you can even sell your own solos from the website.

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