How to Build a Legitimate Home Based Business
Marketing is a key part of building a legitimate home based business. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy. And you need to keep reviewing and improving everything you do to stay ahead of the competition.
A legitimate home based business requires a marketing plan to help achieve these objectives.
A good marketing plan starts by looking at your overall strategy, and the business environment you operate in. It builds on your own strengths and weaknesses to work out what your marketing strategy should be. For example, why should a customer buy from your home based business rather than another? Your marketing plan sets out clear objectives and explains how you will achieve them. Perhaps most importantly it looks at how you can build a legitimate home based business with a solid foundation.
A Marketing Plan for Legitimate Home Based Business Opportunities
1. Mission Statement
The mission statement clearly and succinctly describes the nature of your home based business and the products and services offered.In other words, what your home business actually does.
2. Target Audience
If you want a legitimate home based business you have to know who are your potential customers. Can these customers be broken down into segments? For example, by gender, age, where they live etc?
3. Products and Services
If you want a business to start from home, have you conducted any market research to understand the market and to identify the products or services your potential customers require? What products or services do you currently offer and what new services will you provide?
4. Marketing and Promotional Strategies
Various strategies work better for different target markets and, therefore, several may be required for your home based business to triumph.
The key for any legitimate home based business is understanding what makes someone want to use or buy the products and services that you offer and what type of marketing strategy they respond to. This requires you to learn needs, problems and industry trends. What works best for the markets you serve? This is a trial-and-error process that requires testing and interaction with clients or prospective clients.
5. Identify and Understand the Competition
As part of the market planning process, you must learn about the competition and how to position yourself as a legitimate home based business. What are your strengths and what do you want to emphasise? Once you identify both direct and indirect competition, you can determine how and why your home based business is special and how it benefits customers in a particular way. Your unique position in the marketplace must be emphasised in your marketing programs.
6. Establish Goals that are Quantifiable
A legitimate home based business owner will have a number goals to establish and achieve. For example, setting the number of new clients you would like to acquire each month, the number of people you would like to reach with your marketing messages, or the amount of income you would like to generate. Be realistic and practical in establishing your goals. Take a good look at the available resources that you can commit to implement and integrate your achieve your goals. Monitor your budget requirements for the strategies you select and plan accordingly.
7. Monitor Results
By monitoring results, you determine which of your home based business marketing strategies are working and which are not. This involves tracking and evaluating customer’s responses to each marketing strategy. Survey your customers to find out what they want from you and how you can improve what you already supply. Client comments are invaluable for creating or enhancing your position as a legitimate home based business.
A good marketing plan for your work from home business sets clear, realistic and measurable targets and includes deadlines for meeting targets and provides a budget for each marketing activity. It should ideally include your market research, the customer group you have targeted, your competition, positioning, the product or service you are selling, pricing, advertising and promotion.
Your home based business marketing plan should remain an ongoing process throughout the life of your business. Remember, if you’re failing to plan, you’re planning to fail.
How to Build a Legitimate Home Based Business
The secret to building a legitimate home based business is to have a solid business model, a clear direction, training and determination. The Digital Experts Academy is a proven system that not only teaches you how to build a legitimate home based business but also provides you with the following:
- Powerful potential money generating income streams with quality affiliate products, residual income streams, and high ticket items.
- Simple, step-by-step instructions showing you exactly how to start a legitimate home based business
- A state of the art marketing system which includes your own website, blogging platform, a pre-written email series, practical videos and reports, sales funnels and even a call centre to close sales for you.
- Cutting edge marketing and home based business training plus access to an interactive global community where there are always other members online to help you.
The Digital Experts Academy provides a free online business start up 7-day ‘bootcamp’ to to start your legitimate home based business.