Video Marketing Tips
Video marketing adds life to your online marketing campaigns. In this article we’ll look at 7 top video marketing tips, to transform static, traditional online content into action-driven messages that project your message in a powerful, dramatic way.
Website video marketing gives you the unique opportunity to communicate with your target audience in a way that puts you in touch with what is truly important to them, while increasing the value of your products, and even your brand.
The online video marketing tips below can be used for a number of different ways, including sales pitches, tutorials, launch sequences on your website, or to simply develop online business brand awareness.
The more people see you or hear you, the faster they’ll recognise your brand on the spot. Video can leave an everlasting impression, providing the perfect interactive vehicle for your marketing message and it can help with your websites page ranking in Google.
Video Marketing Tips #1- Branding
Firstly, video marketing in great for branding. Based on research from comScore, YouTube is the second largest search engine following Google, so it’s the perfect place to showcase your brand and for video affiliate marketing.
Video Marketing Tips #2 – Website Rankings
Second, video marketing is good for site rankings. By optimizing and tailoring your video content on your website, you can take advantage of blended search (search results – created by many kinds of content, such as, video, images, audio and blogs) helping you get a first-page organic ranking on Google.
Video Marketing Tips #3 – Start with simple presentations
If you have never done any video marketing, you should start off by creating simple video presentations. As you become more familiar with how your viewers respond to your videos, you can then tailor them towards your target audience. Keep in mind that your videos don’t have to be lengthy productions, even a 3 minute video can do wonders at generating fresh interest and exposure for your product or business.
Video Marketing Tips #4 – Use helpful software programs
The majority of new computers come bundled with video production software, but much is also available for free or at very low cost (see examples below). These programs will help to add functionality to your videos, while making it easy for you to integrate sound (audio narratives, music, etc), highlight important notes, and of course, they provide you with the added flexibility of editing video content. Also, many new smart phones and tablets have inbuilt video technology, so you can shoot and upload to your website in minutes.
Check out Windows Movie Maker (for PC) or iMovie (for Mac)
Video Marketing Tips #5 – Customise your videos
This is my favourite from this online video marketing guide because it lets you create and customise the best marketing videos for your online business. YourTubePlayer is useful tool for anyone who likes to share YouTube videos on their WordPress site. With YourTubePlayer you can easily generate and customize YouTube embed codes from the video ID or URL with options like autoplay, loop, hide controls, eliminate related videos and many more. Once you have chosen your video options this tool then generates a new version of YouTube embed code ready to place on your website. This gives a much more professional look to videos embedded on your website.
Get your free copy of YourTubePlayer here.
Video Marketing Tips #5 – Distribution
Once you have a few videos, it’s time to distribute them online. One of the most effective ways to do this is through the use of video community sites. Video community sites are media hot spots that are filled with new visitors every single day, allowing you to distribute your video to thousands of people for FREE.
The leader in video community sites is YouTube.com, that has over 800 million unique users each month. However, there are many other places where you can also focus on getting your video noticed including:
Video Marketing Tips #6 Keywords and Tags
It’s a great idea to include keywords and tags within your video marketing, so when distributed, it’s easy for people to discover your content, based on these primary phrases and keywords associated to your video. Keywords not only help viewers find your video through on-site searches, but more importantly through search engines.
With the new ‘blended search’, search engines expand the content of a search results page beyond text links to many kinds of content, such as maps, video, images, audio, news and blogs. Embedding or linking your tagged video to your website, can dramatically increase your page ranking within search engines.
Video Marketing Tips #7 – Taking Action
Ultimately, your the best marketing videos need to invoke a positive response from your viewers, but you also want them to take action after watching your video. One way of doing this is by including a direct link to your site at the end of the video, highlighting the benefits of visiting your website or using your products. Keep in mind that you still need to use a direct call to action, even in videos, so don’t forget to spend time crafting your message.
Also, if you want your video to go viral, make sure that you add a ‘Share’ link to the end of your video. This share link can be via Twitter, Facebook or Pinterest.
Learn more Video Marketing Tips
The Six Figure Mentor system provides many more video marketing tips as well as a full training video series on how to do video marketing for your online business. The SFM gives you everything you need to become a success online with a state-of-the-art marketing system, daily cutting edge training, your own website(s), practical videos and reports, products and sales funnels, an interactive global community of like minded entrepreneurs and even a call centre to close sales for you. It all starts with a free 7 day marketing bootcamp – to get your copy, click here.