Category Archives: Video Marketing

Should You Create Video Content For Your Website Or Not?

Why Create Video Content?

Create Video Content

Video can provide value, relevance, and the immediacy that your audience desires.

Some things are simply true whether you like it or not. One of those things is that consumers love video. They are more likely to watch it, engage with it and share it than they are text-based content. Overall people prefer video. More shares are generated by social videos than text and images combined.

Of course, you need to study your own audience to determine what they prefer and if you should create video content for them. Having said that, it’s likely that you’ll need more video content creation, not less.

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Does A Live Video Stream Make You Want To Scream?

How To Get Over Your Fear Of A Live Video Stream

live video stream

It’s only natural that you’ll feel a little anxious about going live on social media.

You’re certainly not alone if you’re considering doing a live video stream but have worries and anxieties about it. Many online business owners wouldn’t even consider ‘going live online’.

But when you take into account that on something like the Facebook Live platform, live videos receive 1,000% more comments than recorded videos, doing a social media live feed will put you one step ahead of your competitors.

The “right now” aspect of a live video stream creates a sense of urgency and scarcity in the minds of your prospects. They feel that if they don’t tune in when you’re broadcasting live, they’ll miss out on something.

Here are some of the things you can do to make the process easier and to become excited about doing a broadcast live rather than scared and nervous!

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Is It Time For You To Go Live On Social Media?

5 Reasons Your Business Should Go Live On Social Media

Have you noticed that lots of people have started to go live on social media these days? With many live streaming social media apps joining the bandwagon and allowing their users to easily go live and create videos for their followers, it’s no surprise that so many small businesses are getting involved and using this strategy to their advantage.


You might feel a bit nervous or anxious about the first time you use social media live video but it’s definitely a feature worth investing some time and effort in. There are many different benefits and advantages for your blog or website if you go live on social media, and here are just a few of the reasons you should.

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How Do Marketing Videos For Business Work?

Are You Using Marketing Videos For Business?

Video marketing is very effective. But when you create marketing videos for business, it’s important to understand what you’re really doing and how it all works together. This means knowing who your audience is, what they want, what they need and how your information solves their problems better than your competition does.


When you break it down, a marketing video simply uses both images and the audio to communicate your message to your target audience. So how exactly do marketing videos for business work?

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Which Marketing Videos Are Best And When?

4 Best Marketing Videos And When To Use Them

We live in a very fast-paced world today. People are used to instant gratification. They want what they want when they want it. Marketing videos can provide value, relevance and the immediacy that your audience desires.


The first thing that probably comes to mind when you think about marketing videos for businesses is explainer videos or demonstration videos. That’s because video is the easiest technology to use when you want to explain anything to your audience. It’s the next best thing to being there live and in person. But there are numerous types of marketing videos that you can create. So which videos are best and when?

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8 Steps To Creating Good Video Content For Your Business

Good Video Content Attracts Good Customers

Marketing tactics come and go, and so do their efficiency levels. One approach to building your business that doesn’t appear to be trending down anytime soon is video for business marketing. By the year 2019, it’s estimated that video will account for at least 80% of worldwide Internet traffic.

But there’s more to video than watching funny cats. Creating good video content that your audience genuinely want to watch requires understanding who your target audience is and knowing what your goals are. Let’s look at how you can create a solid video content marketing strategy.

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Your Audience Wants To Watch Videos On Your Website

They Want Videos On Your Website (So Give Them What They Want)

Think about the last time you stumbled across a blog post that was recorded in video, and also written. Though the message was the same in text and video, the video probably resonated with you on a much deeper level. You may have even watched the video rather than taking the time to read the written blog post. You’re not alone.

As opposed to just text and/or images, video “speaks” to your audience. This is why why video marketing is so powerful. People can see and hear who you are, what you have to say, how your product works, and they are engaged better for video than through a simple blog post or picture.

Everyone loves videos, and your audience wants to watch videos on your website. So give them what they want.

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How To Get Traffic From YouTube Videos

Help Yourself To Free Traffic From YouTube Videos

You can get free traffic from YouTube videos by optimizing your video content. This type of search engine optimization (SEO) is an important part of building and marketing any business online.


Google purchased YouTube because it understands the power of video as a search tool. Video search makes up more than 70% of all web traffic in and this will only increase in the coming years.

So how can you maximize your videos’ SEO possibilities so that you get more free traffic from YouTube videos?

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What Will Make Your Videos Go Viral?

How Do You Make Videos Go Viral?

You may be wondering what exactly it means if your videos go viral. Well, you know how viruses spread, right? They pass from person to person and continue on and on for a very long time.


Viral video marketing campaigns work in much the same way. Video is probably the most viral of the various media methods, because people get more excited about videos.

The media site Upworthy is known for its viral videos. The company’s video content just “clicks” with so many people. The result is shares, likes, tweets and re-tweets across social media sites. Even though Upworthy is revered for its ability to make videos explode in popularity, a recent study showed only 0.3% of their posts actually go viral.

If a company that works very hard at creating media that will spread like wildfire across the internet fails to do so 99.7% of the time, how can you possibly make videos go viral for your business?

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7 Video Marketing Ideas For Shy Business Owners

Simple Video Marketing Ideas If You Don’t Want To Be On Camera

As an online business owner, you’re going to need some video marketing ideas to get your business noticed. When you have a video on YouTube, you have an excellent chance for ranking for a particular keyword or phrase in the world’s two largest search engines.


The largest search engine is Google. Google purchased YouTube a few years ago.  Now YouTube is the second largest search engine on the internet and has claimed more than 3/4 of all video search traffic.

But what if you’re camera shy? A lot of people are and don’t want their face on video talking about their business. If you’re one of the many people who is reluctant to get in front of a camera, here are 7 video marketing ideas for shy business owners to make sure you don’t miss out on the powerful marketing opportunities video provides.

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What Are Webinars And Why Should You Care?

What Are Webinars? Do They Matter?

what are webinars

Webinars have high CTRs and sales conversion rates.

So what are webinars? A webinar is nothing more than a live web-based video or audio conference that connects you as the host of the webinar to your audience. Webinars should be an important part of your online marketing mix. They have the ability to bring in new potential leads from all over the world, as well as help you engage with your audience in a new, more personal way.

But if you’ve never run a webinar before it can be very daunting. I mean, where do you even start?

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How A Webinar For Your Business Will Work Wonders

Why Use A  Webinar For Your Business?

webinar for your business

Webinars boost your brand, email list and sales.

A webinar for your business is nothing more than a live web-based video or audio conference that connects the host of the webinar to an audience. Maybe you’ve even listened in on a few?

The first time the webinar is given, it is live. Many times these webinars are recorded, so the host can get information out to people who happen to miss the webinar. All webinars have audio, and some have the host videotaping himself or herself to better connect with the audience as a real person.

Running a webinar for your business doesn’t have to cost the earth. In fact it’s possible to run free online business webinars to build your brand, improve your profits and bolster your bottom line without spending a penny. Let’s take a look at 7 benefits of the webinar business model.

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10 Tips For Marketing Your Video Blogs (That Won’t Cost You A Penny)

How To Market Your Video Blogs

When you put in the work to create video blogs, you want to be sure they’re seen. Video blogs, sometimes called a vlog, are a great way to increase engagement and speed up brand awareness. Video is shared and engaged with more often than text, which is why you need to include video in your marketing efforts.

Marketing and promoting your video blogs is an important step to making sure that people see the work you’ve done and start recognizing you as the expert you are. Don’t hide your videos by continuously producing without promoting. Any way that you can encourage people to find your video, is a step in the right direction. And it doesn’t have to cost you any money.

Here are 10 tips for marketing your video blogs that don’t cost you any money.

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10 Video Marketing Ideas For Small Businesses

Video Marketing Ideas That Are Quick And Easy To Produce

Are you stuck for video marketing ideas? According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words. That’s pretty impressive. So what are the video marketing strategies for your business?

When you embark on a video marketing plan it’s important to use many different types of videos in your video marketing mix – just like when you start blogging. You want your audience to get excited about tuning into your videos because they know it will deliver value and not always exactly the same.

Here are 10 video marketing ideas that will keep your audience interested and don’t involve huge amounts of production.

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10 Video Marketing Tips For Better Online Marketing Results

Check Out These Handy Video Marketing Tips

These video marketing tips will help you craft a video that looks great, sounds great, and also get the message across to your viewer to take further action. Creating videos that generate better online marketing results is an art form. It’s a balancing act between giving too much information and not enough information.


Video is a super-powerful way to market your brand. You’ve heard the saying that a picture is worth 1000 words. Dr. James McQuivey of Forrester Research states that a minute-long video is worth 1.8 million words. If that’s true, then you need to start using some (or all) of these video marketing tips.

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10 Ideas For Creating A Marketing Video Online

Ready To Make Your Next Marketing Video Online?

Marketing Video Online

Does your business have a video marketing strategy?

Creating a marketing video online can be as simple or as hard as you want to make it. You can spend thousands making professional productions or you can spend little to nothing making a video with your smart phone and uploading it to YouTube.

Why video marketing? Video marketing is a great way to increase engagement, boost brand awareness and improve search engine optimization. Video is shared and engaged with more often than text, which is why your online business needs a video marketing strategy.

Here are 10 video marketing ideas you can use for your business.

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Is Online Video Marketing Any Good? 7 Ways You Can Be Certain

The Benefits Of Online Video Marketing

Not sure about using online video marketing for your business? Many internet business owners are a little concerned about using video. Usually this is due to not feeling comfortable with creating videos and wondering if they are really worthwhile.


But the benefits of online video marketing for businesses is huge. Videos help to increase your online presence.  Also, your search engine rankings will start to improve and this will increase traffic to your site.

It’s relatively easy to incorporate videos into your marketing efforts. The video on I’ve put on this page was simply filmed with my smart phone and uploaded to YouTube. I then copy/pasted the ’embed’ link (found under the video on YouTube) onto this website page. Here are 7 reasons why you should be using more video.

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5 Ways To Wake Up Your Home Business Website

Is Your Home Business Website Working For You?

Out there, in the vast global reach of the internet, your home business website can often behome business website the first contact that a potential customer has with your business. Your website represents your business, your brand, and it also represents the person behind it, which is you. Your home business website is the face of your business, brand and reputation.

It’s the silent salesperson, working all day and night to convey the benefits of your products and services. A website can tell a lot about the person behind the business and brand.

Your work from home business has to compete with all the other businesses that are online. Here are 5 ways you can wake up your home business website so that it works harder for you and helps you to achieve your objectives.

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How To Make Online Video Marketing Work for Your Business

A Quick Introduction To Online Video Marketing

More and more marketers are using online video marketing to boost their website traffic, prospect list and sales conversions. Recent studies show that video sales pages are converting up to 300% more than old style contextual sales letters.

According to Hubspot, in 2015 video accounted for 57% of Internet traffic, which is almost 4 times as much as web browsing and email. Experts predict this number to grow to 69% by 2017 and 79% by 2018.

It’s no secret that the vast majority of successful internet entrepreneurs use internet marketing videos for marketing, sales, and communication. So how can you you use online video marketing to boost your business?

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How To Use Video to Promote Affiliate Products

How To Use Video to Promote Affiliate Products

Often the first thing that springs to mind when you think about trying to promote affiliate products with video is fear. Fear of the expense involved, fear of coming out from behind the curtain, and fear of lack of technical knowledge.

However, having a video marketing strategy for your affiliate marketing business is really not all that scary. Over-the-top expensive websites and extensive software are not necessary either. It just takes a few tips and some knowledge and practice to get it just the way you want it. Here are 5 steps on how to use video to promote affiliate products.

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Making Videos For Marketing Is Not Rocket Science. Here’s Why.

Are You Using Videos For Marketing?

If you ask some online marketers if they use videos for marketing their online business they run screaming for the hills. Why, when it can be one of the easiest ways to make a profit online?

 

Video marketing is becoming more and more popular on the internet and with over 1 billion people using YouTube every month you have the potential to reach a huge audience who are looking for your products and services.

Video marketing is not as complicated or scary as you might think that it is. Let’s take a look at how your online business can benefit when you use videos for marketing.

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7 Top Video Marketing Tips

Video Marketing Tips

Video marketing adds life to your online marketing campaigns. In this article we’ll look at 7 top video marketing tipsvideo marketing tipsto transform static, traditional online content into action-driven messages that project your message in a powerful, dramatic way.

Website video marketing gives you the unique opportunity to communicate with your target audience in a way that puts you in touch with what is truly important to them, while increasing the value of  your products, and even your brand.

The online video marketing tips below can be used for a number of different ways, including sales pitches, tutorials, launch sequences on your website, or to simply develop online business brand awareness.

The more people see you or hear you, the faster they’ll recognise your brand on the spot. Video can leave an everlasting impression, providing the perfect interactive vehicle for your marketing message and it can help with your websites page ranking in Google.

Video Marketing Tips #1- Branding

Firstly, video marketing in great for branding. Based on research from comScore, YouTube is the second largest search engine following Google, so it’s the perfect place to showcase your brand and for video affiliate marketing.

Video Marketing Tips #2 – Website Rankings

Second, video marketing is good for site rankings. By optimizing and tailoring your video content on your website, you can take advantage of blended search (search results – created by many kinds of content, such as, video, images, audio and blogs) helping you get a first-page organic ranking on Google.

Video Marketing Tips #3 – Start with simple presentations

If you have never done any video marketing, you should start off by creating simple video presentations. As you become more familiar with how your viewers respond to your videos, you can then tailor them towards your target audience. Keep in mind that your videos don’t have to be lengthy productions, even a 3 minute video can do wonders at generating fresh interest and exposure for your product or business.

Video Marketing Tips #4 – Use helpful software programs

The majority of new computers come bundled with video production software, but much is also available for free or at very low cost (see examples below). These programs will help to add functionality to your videos, while making it easy for you to integrate sound (audio narratives, music, etc), highlight important notes, and of course, they provide you with the added flexibility of editing video content. Also, many new smart phones and tablets have inbuilt video technology, so you can shoot and upload to your website in minutes.

Check out Windows Movie Maker (for PC) or iMovie (for Mac)

Video Marketing Tips #5 – Customise your videos

This is my favourite from this online video marketing guide because it lets you create and customise the best marketing videos for your online businessYourTubePlayer is useful tool for anyone who likes to share YouTube videos on their WordPress site. With YourTubePlayer you can easily generate and customize YouTube embed codes from the video ID or URL with options like autoplay, loop, hide controls, eliminate related videos and many more. Once you have chosen your video options this tool then generates a new version of YouTube embed code ready to place on your website. This gives a much more professional look to videos embedded on your website.

Get your free copy of YourTubePlayer here.

Video Marketing Tips #5 – Distribution

Once you have a few videos, it’s time to distribute them online. One of the most effective ways to do this is through the use of video community sites. Video community sites are media hot spots that are filled with new visitors every single day, allowing you to distribute your video to thousands of people for FREE.

The leader in video community sites is YouTube.com, that has over 800 million unique users each month. However, there are many other places where you can also focus on getting your video noticed including:

Video Marketing Tips #6 Keywords and Tags

It’s a great idea to include keywords and tags within your video marketing, so when distributed, it’s easy for people to discover your content, based on these primary phrases and keywords associated to your video. Keywords not only help viewers find your video through on-site searches, but more importantly through search engines.

With the new ‘blended search’, search engines expand the content of a search results page beyond text links to many kinds of content, such as maps, video, images, audio, news and blogs. Embedding or linking your tagged video to your website, can dramatically increase your page ranking within search engines.

Video Marketing Tips #7 – Taking Action

Ultimately, your the best marketing videos need to invoke a positive response from your viewers, but you also want them to take action after watching your video. One way of doing this is by including a direct link to your site at the end of the video, highlighting the benefits of visiting your website or using your products. Keep in mind that you still need to use a direct call to action, even in videos, so don’t forget to spend time crafting your message.

Also, if you want your video to go viral, make sure that you add a ‘Share’ link to the end of your video. This share link can be via Twitter, Facebook or Pinterest.

Learn more Video Marketing Tips

The Six Figure Mentor system provides many more video marketing tips as well as a full training video series on how to do video marketing for your online business. The SFM gives you everything you need to become a success online with a state-of-the-art marketing system, daily cutting edge training, your own website(s), practical videos and reports, products and sales funnels, an interactive global community of like minded entrepreneurs and even a call centre to close sales for you. It all starts with a free 7 day marketing bootcampto get your copy, click here

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