Christmas and Business
Over the years business entrepreneurs have made an impact on our Christmas traditions.
Here are a few Christmas marketing ideas where entrepreneurs from the past have made their mark on Christmas and business today.
Probably the most famous link between Christmas and business is the image of Santa Claus. Most people can agree on what Santa Claus looks like with his red suit and white beard. In 1930 Coca-Cola decided to use the image of Santa Claus in its winter advertising campaign and chose the official Coca Cola colours red and white for his image. When the campaign was over, Santa’s image in a red had become popular all over the world.
The red-nosed reindeer was born in 1939 for the American retail enterprise Montgomery Ward. The company created the reindeer Christmas story to give to customers during the holiday season as a promotion for their stores. And that story is still popular today.
Do you know that the most popular cookie kids leave for Santa is the Oreo? Maybe that is because over 9 billion of them are sold each year. There is no exact date recorded but the idea of leaving cookies for Santa started sometime in the 1930’s. Naughty kids use them to bribe Santa at the last minute and nice kids use them as a way of thanking him for all his hard work on Christmas Eve.
The earliest known designer of a Christmas card was Sir Henry Cole, the first director of the Victoria and Albert Museum in London. The industrialisation of the printing industry in 1840 led to the popularity of sending Christmas cards and since then, Christmas cards have evolved into a major holiday industry. In modern times, thanks to new digital printing technology personalised business Christmas cards have become popular as well as business Christmas ecards.
The Christmas cracker is a great story of an entrepreneur’s creativity and determination. Tom Smith a confectioner’s apprentice from London in the early 19th century, liked the French sugared almond bon-bons, wrapped in coloured tissue paper, and decided to introduce them in London. For seven years he worked to develop the bon-bon into something more exciting, until eventually, after watching his log fire crackle, he had the idea of a bon-bon that would make a pop. He made a coloured paper wrapper and put in it another strip of paper mixed with chemicals that, when rubbed, created enough friction to produce a noise. He knew that bangs excited children and the mottoes and poems he inserted inside the crackers amused adults.
Christmas and Business Today
What about Christmas and business in modern times? ComScore.com, a leader in measuring the online business digital world, reported that Monday, 3 December 2012 (aka Cyber Monday), was the heaviest online spending day on record, drawing $1.46 billion.
Notably, digital content and subscriptions showed the biggest increase of 28%.
The Digital Economy is set to grow even more next year and business entrepreneurs who want to stay ahead of the game need to be part of it or they will get left behind.
If you want to be part of this ‘digital gold rush’, here’s a great Christmas and business present for you, a 7 day digital marketing bootcamp – just click here to get instant access!
Have a peaceful and happy Christmas!