Convert Your Website Traffic Into Customers
You’re working hard to get people to visit your website but the key to online business success is to convert your website traffic into customers. It’s a hard fact to swallow but almost no one will buy from you on their first visit to your website.
There is where the ‘Rule of 7’ applies. In marketing circles, research states that you need to interact with someone 7 times before they purchase a product or service. This is because that person is trying to get to know you. They want to figure out if, in their minds, your products or services bring value to their life.
So once that person lands onto your website, how do you convert your website traffic into customers using the ‘Rule of 7’?
How To Convert Website Visitors Into Customers
1. Provide Informative Content On Your Website
When somebody first lands on your website, you have to quickly let them know that they’re in the right place. There are basically two major desires upon which almost all buying decisions are made. People want to stop pain, or receive a pleasure. Of these two, relieving pain is the most powerful motivator. If you can develop content on your website that shows your audience how your products or services can stop pain (and simultaneously offer pleasure), whether it be with videos, blog posts, articles or graphics, it’s the first step to convert your website traffic into customers.
This is why optimizing your content for search engines is so important. When your website content is structured and written properly, search engines like Google will send you lots of free traffic. When your content really makes a positive difference in the lives of your prospects, they develop a desire to know more.
2. Offer Something Of Value In Exchange For Their Email Address
You now have a potential customer on your website and they like what they’ve seen and read about your products and services. Chances are now they will jump to another website or social media network. Rather than just hoping they’ll come back to you website sometime in the future, you want to get their email address. Once you have their email address you can continue down the ‘Rule of 7’ route by remaining in contact via email. Email is the most effective online sales communication tool.
But a website visitor isn’t going to give you their email address for nothing. On the pages of your website offer an enticing, high-value checklist, report or ebook that provides more information on solving a big problem in the lives of your target audience.
FREE Checklist: Create An Effective Sales Funnel
3. Set Up Your Email Autoresponder
Your website visitor has now entered their email address into an email opt-in box on your website because they want that free resource you offered. And they want it ASAP. It will be impossible for you to manually reply to every email request, so you need to get an email autoresponder to do this for you. You set up the software to send a “Thank You” email that contains a link to download your free offer immediately after somebody enters their email address into your opt-in box.
4. The ‘Rule Of 7’
You have now had two direct contacts with your prospect. They visited your website and have received an email from you. You can now use email to build a relationship with your prospect to convert your website traffic into a customer. After your “Thank You” email, send several engaging emails that continue to deliver lots of valuable content relevant to your market.
You know a lot about the products and services that you sell. This means it’s very easy for you to assume certain things, instead of explaining very clearly from A to Z exactly what you have to offer. The reading level of the average web surfer is at the 6th to 8th grade level. In your emails write short sentences. Use small words. Make short paragraphs. Write like people talk. Use incomplete sentences. Like this one.
Tell your audience about what big problems in their life you’re going to solve. Tell them what they have to do for you to solve them, and then follow through on your promise. Having an ambiguous website that points in multiple directions is a quick way to cause confusion and frustration in the minds of the web visitors you have worked so hard to get to your website.
5. Ask For The Sale
It’s okay to ask for a sale, but you only want to do that after you have developed a relationship with your audience. You need to have a call to action eventually. This is where some online marketers have a difficult time. They don’t see themselves as salespeople. Just remember that you have got already somebody’s attention on your website, they’re interested in what you have to say, and they have asked you to send them more information.
At the end of your initial 5 to 7 email autoresponder sequence, you can make a low-end offer that is almost a no-brainer. On the back end of that offer, you make a higher one time offer (OTO) that complements the low-end purchase. This is where a high-value product for a decent price makes all your work successful, and will turn site traffic into sales.
6. What if You Don’t Convert Visitors Into Buyers?
People will buy when they’re ready to buy, not when you’re ready to sell. Your messages and actions in your ‘Rule of 7’ won’t be perfect for everyone that visits your website. The most important task is to get website visitors onto your email list.
Autoresponder services allow you to segment your list. This means you can follow up with people who did not by your low-end offer, and you can continue to offer value until they are ready to buy. People that did purchase your low-end and/or high-end offers are segmented into other lists and they go through a new ‘Rule of 7’ process.
These autorespnder emails have to be set up in advance, and should present a seamless experience for your traffic. If not, all the hard work you did to get traffic in the first place is left to chance, rather than a proven process that puts customer engagement and sales on autopilot.
How To Create A Sales Funnel To Convert Your Website Traffic
The ‘Rule of 7’ is basically another name for a sales funnel. It’s the process you take a web surfer or email subscriber through from prospect to customer. Set your sales funnel up the right way, and you effectively develop autopilot income that will convert your website traffic into buyers, and tire kickers into lifelong customers. To learn more, download my free Sales Funnel Checklist that shows you how to convert website visitors into leads and leads into customers.