Creating An Email Marketing Strategy
As with all aspects of your online business marketing, if you are failing to plan, you are planning to fail! When it comes to your online business , the “throwing it against the wall to see what sticks” method is not generally the best way to go.
The primary aim of your online business marketing is to build up your database, or list, of potential customers. Once you start to have people on your list you can then start creating an email marketing strategy to build a relationship with them so that they start to trust and like you. Over time, as you build the relationship, they will be more willing and inclined to buy from you.
3 Steps To Creating An Email Marketing Campaign
1. Focus On Your Target Audience
First of all you need to have a thorough understanding of who your target audience is. What is their average age? What is their gender? What are their interests, where do they hang out online, what do they want? Finding out all of these things will be a little time consuming but if you take the time to do it, you will be able to provide them with just what they want, and that is the ultimate secret for online business marketing: find a hungry audience and give them what they want.
2. Get Their Email Address
Once you know who your target audience are and what they want, you can start creating an email marketing strategy. This begins with what you are going to offer your website visitors when they opt-in to your email database. It is very rare for people to provide their email details for nothing in return, especially if you are an online business startup. A good option is to give away a free ebook, enewsletter or ecourse. It does not matter what you actually give away, as long as it provides your target audience with something that they want and that they will consider valuable to them.
3. Build A Relationship
So, what happens now that you have got somebody to opt-in to your list and they have been emailed the free gift that you promised? The answer is that you continue to give them what they want. For example, you expand on your ebook or ecourse and send more information that your subscriber will find valuable. This can be done easily with an autoresponder that can be programmed to send out emails automatically on a daily, weekly, or monthly basis.
Creating An Email Marketing Strategy Starts In One Place
Effective email marketing starts with reliable campaign email marketing software that makes it easy for you to manage a targeted, permission-based email list of potential and actual customers. You need to be able to integrate your email campaigns with your website, social media and RSS feeds so that you can automatically deliver a sequence of messages to your audience, create newsletters, target different sections of your database, track your performance as well as collecting, managing, and segmenting your customer base. The industry leader for email campaign management software is AWeber. Take a free trial on the official AWeber website to learn more about creating an email marketing strategy.