When it comes to attracting buyers to your brand, there is a combination of crucial factors that every business should consider. My previous article on ‘How to Turn Website Visitors into Buyers’ provides useful tips on how to convert buyers by keeping in mind the ABCDE of buying.
In addition, components like easy navigation, keyword research, and data analytics can make your e-commerce website more appealing to consumers. In addition to these measures, finding areas of improvement in your business can help you expand and develop growth across global markets.
Focus on content marketing
Before kick-starting a marketing campaign, every brand needs to understand how their website is performing. On the most basic level, conducting an analysis of your website can help you decide which areas you need to target. An Entrepreneur article recommends keeping an eye on traffic sources so you can gear your content towards your main website visitors. Checking which products and pages have the highest conversion rate can also give you something to focus on. Considering aspects of consumer loyalty as well as how many visitors leave your website as soon as they arrive can also help you figure out your game plan.
Streamline your shipping methods
If you’re selling a product, order fulfilment and shipping can often make or break your brand’s reputation. In today’s fast-paced world, no one enjoys being made to wait for something they’ve ordered online. Providing fast and reliable shipping solutions should be something that your business strives to achieve because it’ll likely lead to a second purchase. During delays, keeping your customers updated on the status of their package can help maintain a sense of goodwill. To add to this, Business News Daily explains how providing promotions like free shipping can help you close that sale.
Integrate your payment platforms
Making payments quick, convenient, and accessible for your customers should be one of your top priorities. The B2B payment channels explained by FIS Global can help simplify omnichannel payments by integrating them on a single platform. The process of receiving, processing, and securing payments can be highly complex when you’re dealing with a range of vendors. Accepting multiple currencies can help you cater to customers from around the world, which is something to consider if you’re looking to expand your market. Figuring out how to make the checkout process faster and easier will help improve the customer experience.
Instantly address customer queries
If a customer has questions or concerns about your product or service, addressing them immediately is a great way to keep your customer invested in your brand. However, having enough staff to answer queries on a 24/7 basis isn’t realistic for most businesses.
As an effective solution to this problem, Business2Community suggests how deploying chatbots can offer recommendations and address frequently asked questions for visitors on your website. Through artificial intelligence, chatbots are growing smarter than ever before and are almost interchangeable with human respondents. When it comes to detailed questions that involve more complex solutions, chatbots can redirect the customer to a human agent.
Ultimately, studying the aspects in your e-commerce platform that need to be improved can help you decide which strategies, tools, and innovations you need to use to expand your business. As customers place an increasing value on user experience, retailers need to address their needs and wants for a more profitable future.