Effective Email Marketing For Online Entrepreneurs
Effective email marketing is the most popular and most used application for today’s online entrepreneur. Marketing by e-mail attracts new customers, keeps existing ones, upsells, cross-sells and cuts costs.
An effective email marketing campaign is an efficient means of distributing your message to large numbers of people who have requested information from you. As a form of marketing, it generates high response rates and gives you measurable results with instant feedback.
But because email marketing has been so abused by internet spammers, legitimate online entrepreneurs need to learn know how to do email marketing correctly and do not send anything to anybody who has not requested it.
Effective Email Marketing Campaign Tips
When starting to build your email database, there can be a temptation to buy a list which gives you thousands of email addresses. After all, everybody says that for online business, “The money is in the list”, so the bigger the list the more money you will make? Well, that’s only partly true. You could end up buying a list with thousands of emails where the information is not up to date. Also, as the people on that list have not specifically requested any information from you, so you could well find yourself being reported as spammer which is the one thing that you do not want for an effective email marketing campaign!
Build Your Own List
Effective email marketing is the result of building your own list of customers who have specially requested more information from you. This is done via the process of ‘permission’ or ‘opt-in’ marketing, where customers or prospects request to receive emails from you. There is a skill to getting people to ‘opt-in’ to your list and thus give you permission to send them more information.
5 Email Marketing Tips To Remember:
- Make it easy for people to opt-in by only asking for an email address. For effective email marketing results you do not need their name or any other personal details for them just to join your list.
- Effective email marketing requires reliable email marketing software. As your email database grows, you will need to automate the process as it will become impossible to manage your list manually.
- Offer something of value for free. It is unlikely that anybody will give you their email details without anything in return.
- Ensure that your lead capture pages are designed with a clear focus on the customer directed onto that page.
Creating a Successful Email Campaign
As with any other marketing campaign, effective email marketing campaigns are achieved with careful planning and using proven techniques. Remember that no product or service can be all things to all people. The key is to put the right offer in front of the right person at the right time. Targeting your emails is crucial for any email marketing campaign. You have to know what your target audience wants, and then offer it to them.
So how do you do that? One option is to send out a survey or questionnaire to your list and ask them what they want. Another way to discover what works is to send a test campaign to a sample of your targeted group. If it is a success, scale it up to your entire list.
Effective email marketing is about engaging with your list and getting them to know, like and trust you. If you do this right you will drastically increase your sales. Start by sending the people on your list regular emails, with really useful, free information. They’ll soon start to look forward to your emails, and to trust your opinions and advice.
Test The Most Effective Email Marketing Software – For Free!
The key to successful email marketing is building a targeted, permission-based list of customers with reliable software. AWeber is generally acknowledged to be the best email marketing software available. You can easily import your existing customer database into AWeber without having to ask the people on your list to re-subscribe and its simple to integrate with your website, social media and RSS feeds. For a free trial of AWeber’s effective email marketing software visit the Official AWeber Website.