What Are The Key Email Marketing Best Practices?
Over 65% of marketers say that email marketing is core to their business so it’s important that you follow email marketing best practices to avoid being labelled a spammer. Billions of emails are sent every hour, so it’s important to master the art of getting your email seen in a crowded inbox.
Consistent and relevant communication is vital for effective email marketing. If you get someone to sign up to your list and you neglect them for too long, they’ll forget who you are. The next time you email them, they’ll also forget they gave you permission to email them and they’ll click the spam button. Too many of these and you’ll get labelled a spammer and your email account can get shut down.
Here are 7 email best practice guidelines that your business should follow if you want to avoid being labelled a spammer.
Top 7 Email Marketing Best Practices
So, you’ve got your autoresponder all set up and your opt-in forms ready and live on your website. Let’s have a look at how to do email marketing once people have to signed up to your list and the email marketing best practices to ensure that you don’t get deleted or reported as spam when lands in an inbox.
1. Send a welcome email
Effective email marketing starts with sending a warm welcome email when somebody opts into your list. You want to thank the person for signing up. If you promised a free download, make sure they don’t have to jump through hoops to get it and give them the download link right in the first email.
2. Send relevant follow ups
Step-by-step email follow ups are great because it keeps the target audience waiting for the next email. For example, if you promise to teach them how to get their relationship back on track in 7 short steps, send them the emails over 7 days in the correct order. Don’t give them all 7 steps in one email. For effective email marketing, use your autoresponder to its full potential.
3. Don’t trick your audience to open the email
One of the key elements of email marketing best practices is to ensure that your message fulfills the promise of the subject line. Your email has to have a compelling subject line so that it will be opened, but do not trick people to open your message by promising something that you cannot deliver. There can be a fine line between being clever and being deceitful so make sure you don’t cross it.
4. Allow people to unsubscribe
If somebody wants to unsubscribe from your list, let them. If you make it difficult, they may label you as spam. You will not have any success with your email marketing if you worry over someone unsubscribing to your emails. If a recipient has no interest in even getting or reading your emails, it is very unlikely that they will ever become a customer anyway.
5. Create a relationship
Thought provoking messages are always great for creating a successful email campaign as they drive traffic back to your blog and get people to comment on what you just said. Inquisitive email follow ups are those where you’re specifically asking for your reader’s input. Everyone loves to be asked for his or her opinion. You might even poll your audience about an upcoming product or service you have.
6. Provide value
Email marketing best practices are about providing value. Sprinkle your regular follow up emails with some special perk emails. This could be a free report on a relevant subject or access to an exclusive webinar. These are ways you can thank the reader for subscribing and letting you communicate with them on a regular basis via email. Don’t just constantly send out out sales messages.
7. Know your audience
It should go without saying that email marketing best practices mean knowing your audience. If you send emails to people who don’t want them, that is spamming. Make sure you spread your follow up emails out in a way that your specific customers will respond best to. Some respond best to daily emails. Some might respond to once every four days, or bi-weekly. You’ll have to gauge your audience and see what works best for you and them.
Learn More About Email Marketing Best Practices
Effective email marketing can be profitable for any business, no matter what kind of product or service you offer. Email best practice attracts new customers, keeps and builds relationships with existing ones and up-sells or cross-sells your products and services. As a result, you generate more sales and more profits!
The foundation for effective email marketing is managing a targeted, permission-based email list with reliable email marketing software. The industry leader for this software is AWeber. To discover more email marketing tips and learn more about email marketing best practices take a free trial at the Official AWeber Website.