Will Your Next Email Marketing Campaign Work?
An email marketing campaign, when done correctly, will enable your business to attract new customers, keep existing ones, upsell, cross-sell and cut costs. Research shows that 67% of marketers around the world rated email as best online marketing method.
The basis of a successful email marketing campaign strategy is getting people to agree to receive messages from you on a regular basis. So how do you get their permission to send them emails?
Effective Email Marketing Campaigns
When visitors come to your website you can encourage them to sign up to your email list by offering them something of value like a free report, video or your latest newsletter. Once they’ve signed up to your list you can then start your email marketing campaign.
You have two options when it comes to emailing the people on your list. The first is with a series of follow-up emails that they will receive once they have opted into your list. The second is an email broadcast (sometimes known as an email blast) that is sent to all the people on your list at one time.
Follow-Up Email Marketing Campaign
A follow-up email marketing campaign is simply a series of emails that have already been written and loaded into an autoresponder and are sent out automatically over a period of time. You can decide how many are sent and when they sent.
For example, let’s say you have created a campaign that consists of 10 emails and you schedule them to go out daily. This means that every person who signs up to your list will immediately get the first email, with the report or newsletter that you offered in return for their email address. Your email marketing campaign will then automatically continue the next day and they will then receive one email a day for nine more days. Each individual who opts into your list will receive your emails automatically in the order you set them up regardless of the day, time or where they are located.
Broadcast Email Marketing Campaign
When you send a broadcast or blast email marketing campaign, you send out the same email to everyone on your list at the same time. Everyone will receive the same message whether they’ve been signed up to your list for days or years. This type of email message is particularly effective if you have some new product or service you want to let your customers know about, or if you’re having a sale. This is also a great way to offer your customers a coupon for an upcoming sale.
3 Email Marketing Campaign Tips
Remember though, as good as your product or service might be, no email marketing campaign will be effective if it isn’t read. For that reason make sure to follow these tips to get the most out of all of your email campaigns:
- Carefully consider who your target audience are and what they want.
- Make sure you use a subject line that will spark their curiosity. No matter how well written an email is, it won’t do you any good if your customers don’t open it
- Your message must be written for the person receiving it. In other words, you have to be very clear about how your product or service will benefit them.
Automate Your Next Email Marketing Campaign
Effective email marketing campaigns one of the most important factors for online business success. Reliable campaign email marketing software can handle many more emails than you could ever process manually. You can use it to obtain, manage and organise your email list of customers, introduce your online business to prospective customers, maintain contact with customers, build relationships with customers and send out special offers.
The leading provider for email marketing campaign management is AWeber. To make your next email marketing campaign effective and fully automated take free trail at the official AWeber website.