10 Rules For Email Marketing
Email marketing is the oldest, most direct, and still the most effective form of online marketing for many companies. Marketing emails include everything from welcome messages to newsletters and sale alerts, and are often tailored to the recipient.
But you’re not guaranteed to have every person on your email database remain as a loyal subscriber forever and your email marketing can be a disaster if you neglect these 10 rules.
10 Email Marketing Tips
1. Always Get Permission To Send Email
Legitimate email marketing only targets people who have given their permission to receive emails from a business. Emails sent to people who have not requested information or are not relevant becomes spam email.
2. Offer Something Of Value For Free
It is unlikely that anybody will give you their email details without anything in return. Provide something of value for free in exchange for somebody’s email address. It should be relevant to your business and can be something as simple as a free report to a series of video tutorials.
3. Send A Welcome Email
Effective email marketing starts by sending a warm welcome email when somebody opts into your list. You want to thank the person for signing up. If you promised a free download, make sure they don’t have to jump through hoops to get it and give them the download link right in the first email.
4. Provide Value
Your subscribers gave their permission for you to email them because they thought you would deliver valuable information that was relevant to them. They did not sign up just so that you could try and sell them stuff. Each time you send an email marketing campaign, you need to think how the content will benefit your audience.
5. Make It Easy For People To Unsubscribe If They Want
If your reader decides that they no longer want to receive emails from you, allow them to unsubscribe easily. If you make it difficult, your emails will irritate them and they certainly will never buy from you. They may also report you as spam, which will cause you problems in the future.
6. Is Your Subject Line Appealing?
Your email is fighting for attention in a busy inbox and your subject line is what will get your reader interested enough to open the email. Be creative with your subject, maybe ask a compelling question but don’t make unbelievable claims to trick your reader into opening the email.
7. Be Consistent
Email marketing programs are about developing a relationship with your recipients. If you do not send emails on a regular basis they will forget about you but if you send too many they will get fed up with you. The key is to send your emails in a consistent manner and stick with it rather than randomly.
8. Know Your Audience
The more that you know about your subscribers, the more you will be able to fine tune the content of your emails to suit them. Research shows that men prefer news or compelling information while women prefer discounts or special offers.
9. Keep Your Email List Private
10. Use Reliable Email Marketing Software
Effective email marketing for any business comes from reliable email marketing software that collects the email information of your prospects and sends information back to them immediately. It can handle multiple customer lists and send out different messages, keeping track of who you send it to, what the subject line was, the body of the email, open rates, click-through rates and how many previous messages you have sent.
Test The Best Email Marketing Software – For Free!
Reliable email marketing software makes it easy for you to build a targeted, permission-based list of customers. AWeber is generally acknowledged to be the best email marketing software available. You can easily import your existing customer database into AWeber without having to ask the people on your list to re-subscribe and its simple to integrate with your website, social media and RSS feeds. For a free trial of AWeber’s email marketing software visit the Official AWeber Website.