Why Is Facebook A Distraction?
Facebook is great for keeping in touch with family, friends and your favorite interests. It’s one of the primary ways Facebook is used. But, when it comes to business, is Facebook a distraction?
It’s not uncommon to hear business owners say that they get “sucked in” to their Facebook news feed and end up socializing on Facebook instead of working.
However, rather than seeing Facebook as a distraction to your business, you can make it work for you. Here are some tips on how to stop wasting time on Facebook, so that it becomes a valuable resource rather than a place to lose time and get distracted.
Is Facebook A Distraction Or Benefit To Your Business?
1. Don’t Go Overboard
Many advisors in the field of social media for businesses agree that you should take it slow at first. Remember the old tale about the tortoise and the hare? Like any building of business and gathering of clients, it takes time. Facebook may take less time than some of the older methods but it still needs to be done slowly and carefully. You won’t attract clients if you only use Facebook to bombard them with promotions for your products and services.
2. Your Business Page
The general consensus is that your business page on Facebook needs to be separate from your personal one. If you find Facebook a distraction when you’re using it for business, block non-business correspondence on your business page, like games or polls that have nothing to do with your business.
FREE Checklist: How To Run Successful Facebook Ads
Always be yourself but always be professional. While Facebook is a social network, it could be a mistake to interact with your clients and prospective clients the same way you would with your casual friends. So make sure your clients get information that is absolutely “you,” but not everything about you!
This way of being “professionally you” can also help boost your business by adding the uniqueness factor. There’s only one you, after all. So watch what you say, and don’t hesitate to make use of Facebook’s privacy settings to make sure your professional and personal posts don’t mix.
3. Make It Interesting
You want people to want to click the “Like” button and return to your page, so make it interesting. You can have free giveaways, compelling content, links to interesting websites, and so on. Facebook is the sort of place where reputations can be created or ruined. Make it a practice to think through what you post before you post it and be sure you deliver on your promises.
Building a good reputation is essential in any business venture. But the opportunity to build a good reputation (or a bad one) is better than ever these days. You can make a name for yourself in a short amount of time that was unheard of several years ago. So make sure you keep your page updated so fans and visitors don’t lose interest.
You can take advantage of Facebook’s various applications (apps) to advertise your business. Facebook has apps that allow you to send messages to clients and prospects, like an email account (the “Inbox” app). Facebook also offers Platform, which is generally spoken well of on the web. Platform enables you to customize your own apps which you can use yourself and even sell to others. It’s been said that a good, innovative app will attract loyal followers.
You also might consider the Networking Blogs app, which essentially connects your blog to the news feed on your business’s profile page.
5. Facebook Groups
Joining groups that relate to your business interests is a good way to use Facebook’s interconnected community to promote your business. You can invite others to join, too, and form your own group. Facebook groups are free to set up and provide an excellent place to hook up with people in your industry and potential customers.
6. Organize Your Contacts
As you gain friends and followers, it’s a good idea to keep them organized into lists. This is especially true if your business has multiple facets. Make sure that you have the “Like” plug-in on your Facebook business page. This is the basic first step in getting people to notice you and your business. What people like on Facebook shows up in their news feed, so their friends can see what they like and may, in turn, click on the link to see what’s so likeable about your business. There are also other options, such as “Become a fan” as well. Just make sure there is a quick and easy way for visitors to show their support of your business.
Get Your Business Seen On Facebook
If you find Facebook a distraction, your Facebook fans and followers may feel the same way. But these people have ‘liked’ your business, so they do want to hear more from you. You can’t just rely on the “posting and praying” approach most businesses take on Facebook. You do need to advertise your business on Facebook if you want it seen. The good news is that you can start and run a Facebook ad campaign for as little as $5. Download my free checklist to learn how to promote your business on Facebook to make your Facebook ad experience successful and profitable.