6 Facebook Marketing Strategies
There are more than 800 million people using Facebook everyday. It offers more than just a way to stay connected to friends and family; Facebook marketing is an essential tool in the online marketer’s toolbox.
Facebook Marketing Strategies
The first step when you’re going to use Facebook for marketing is to create your user profile. Your user profile allows others to interact with you on a personal level. Always add a photo to your profile, even if it is for a business. Visitors need to know there is a real person guiding the business and that provides the business warmth as well as a bit of personality.
Ensure your ‘wall’ (the section where you upload information) includes only relevant information. Be respectful when you upload anything and when you comment on another person’s post. Only post things that are based on your subject matter. Always remember that whatever you post and send you message away into cyberspace, it will stay there forever.
Within the information section of your Facebook page, make sure you enter your business web address and a proper business contact. Also, put in your actual business address so people know where you are located.
Facebook Marketing Ideas
The great thing about advertising on Facebook is the flexibility of your advertisements. You can customize your advertisements so they appear only to specific groups or segments of people based on the information contained within their profile or based on gender, location, or personal preferences.
- ‘Impression based’ advertising: This type of advertising is simply a single appearance of your advertisement on a web page. Each time your advertisement loads onto a user’s screen, it is counted as an impression. This method of advertising on Facebook is generally used by organisations who are running tens, hundreds, or even thousands of advertisement combinations.
- ‘Cost-per-click’ (CPC) advertising: The most obvious reason for selecting a CPC bid is that you are only charged when users actually click on your advertisements. This means that in theory, you could get thousands of “free impressions”. If you have a low budget to spend on your Facebook advertising ($5 – $20 per day) and you don’t have time for optimisation, your best option is to advertise using CPC.
While your Facebook ads need to appeal to your audience, think outside the box. Use eye catching pictures and compelling language. Remember that you’re competing for attention in a noisy environment.
2. Promoted Posts
Promoted posts show up in the newsfeed of all your fans and are visible to their friends as well. It becomes a sponsored story that is seen by more people than a regular post, so be sure that when you do choose to promote a post, it is strong, current and compelling.
3. Facebook Apps
Facebook marketing tools provide the option to feature upto twelve apps on your branded page. Four of these apps are shown by default, with the remaining apps lower down and only visible by clicking and expanding the tab on the right. Although you cannot move the photo app as the default, you can control which other three apps show next to the photo app. It’s important to optimize these three and rotate them frequently with fresh offers or promotions. Carefully chose what image you will show in your apps and think of it like a small advertisement rather than an image.
4. Add a ‘Like Box’ to Your Website or Blog
One of the simplest Facebook marketing strategies to drive traffic to your Facebook Page is to promote it on your own website or blog. A “Like Box” will make it extremely easy for your visitors to ‘like’ your page without ever leaving your website.
5 . Turn Your Content into Image Posts
Photos on Facebook can generate 53% more likes than the average post. You can use your own images, quotes, stats, infographics, or anything you think will grab the attention of your target audience. Remember that 90% of your posts should include images!
People move fast online and are unlikely to comment with lengthy replies. Before you post a question, think of the possible responses. Make sure you ask questions that allow for short and easy responses.
Learn More Facebook Marketing Strategies
Facebook marketing for your online business can be a tricky and complicated process. To learn how you can quickly and easily get your online business moving with, not only with effective Facebook marketing strategies, but all aspects of online marketing check out this FREE 7 day bootcamp.