Facebook Groups For Business Vs. Traditional Online Forums
There are traditional online forums and Facebook groups for business interests and niches in just about every imaginable topic. Most forums allow you to add a signature file that shows up every time you ask a question, answer a question or otherwise engage with anyone in the forum. This means you can easily drive traffic back to your website or blog.
Facebook groups can also be an excellent place to hook up with people in your industry. Facebook is the social headquarters of the internet. When you open a group there, you enjoy a very easy-going, cocktail party type of feeling.
If both places can be beneficial for building your business and your brand, is one better than the other?
Facebook Groups For Business Or Traditional Online Forums?
Online forums and Facebook are both places you need to be if you have a blog or online business. Facebook groups are easy to set up. It literally takes about 2 minutes. Facebook also delivers access to over 1 billion global users, which can be very attractive for obvious reasons.
Traditional internet forums are much more difficult to create and manage. If you have no experience in this area, you are probably best to outsource the project to someone to complete the task for you. A traditional online forum will also never deliver anywhere near the potential numbers that Facebook offers.
On the upside, an online forum is usually very specific. The people are there to discuss only those things involved with a particular topic, marketplace or niche. As you well know, that is not the case on Facebook. Even if someone joins your Facebook group for business reasons they can, along with the others in that group, start discussing anything and everything under the sun.
Using Facebook Groups For Business
Starting a Facebook group for business is free whereas starting your own online forum will cost money, unless you are going to do all the work yourself. The content you post to an online forum is always available. Once you make a post to your Facebook group, as soon as it is pushed to the bottom of the screen it’s virtually gone forever.
Probably the biggest negative about Facebook is that you have very little control. That social marketing behemoth can change its rules at any time, and after just one complaint, whether valid or not, you could see your Facebook group shut down forever. This isn’t the case when you develop and manage your own online forum. Just like building a website or blog, you are in 100% control. You can sell advertising space to generate income, something you certainly can’t do on Facebook’s real estate.
Traditional web forums and Facebook groups for business offer unique positives and minuses. Why not develop a presence on each?
Free Checklist & Report: How To Profit With Facebook Groups
Marketing Your Facebook Groups And Online Forum
Whether you start a traditional online forum or a Facebook Group for business, your overall objective is going to be to get your products and services in front of more prospective customers. As an internet marketer, you’ll already understand that to get more prospects you need to build your list. Your list is a collection of email addresses which represent people who have willingly given you their email address, usually in return for some type of freebie. This can be free report, e-book, video, interview or some other value-rich product or file.
When you communicate with your list frequently, provide amazing value and great information, you’ll have a resource that will want to purchase your products and help make your business a success.
Facebook groups and forums give you access to people in your market or niche that may have never discovered your website or blog otherwise. So how do you move people from your Facebook Group or forum to your email list?
Growing Your Email List
One way to get your Facebook and forum members to join your email list is to give them an incentive. You probably have a squeeze page somewhere online, probably on your website, that builds your list for you.
You can use the same strategy with your online forums or Facebook groups for business. Just remember that the people are on these sites for information and interaction and don’t like to be sold to. This means the majority of your posts and updates should be value and information-oriented only. However, every few posts you should provide a free e-book, one-on-one consultation, PDF file or some other valuable piece of bait in return for that person joining your email list.
Another simple way to build your email list is to link your posts to your website or blog. You should have several list-building components integrated into your website. This exposes your members to that opportunity without directly doing so.
One clever way to build your email list through your forum and Facebook group is to ask your members exactly what problems they need solving. Compile the top 5 or 10 questions, along with answers, into a PDF file. You can then offer that PDF in return for joining your list. This way, you’re answering questions you already know are relevant to the audience in your marketplace. Then, the odds of people wanting those answers and joining your list is very high.
Free Checklist For Running A Facebook Group For Business
Marketing in Facebook can generate leads, build your email list, give you access to more prospects and sell your products and services. However, there is a right and wrong way to do it. Doing it the wrong way can lead to lasting damage to your reputation, brand and growth prospects. On the other hand, when you do it the right way by following the Facebook group best practices outlined in this Free Facebook Group Checklist it ensures that you have the best possible chance at harnessing the positive power of Facebook groups for business success.