How To Get Started As A Freelance Writer Online
The job of a freelance writer online can be a great one if you plan things the right way. There’s plenty of demand and projects to choose from, once you start to build your reputation.
You can pick and choose from paid online writing jobs that really appeal to you. What makes freelance writing ideally suited to earning an income online? There are so many ways to network and meet clients via the internet. There are online writing jobs for beginners to seasoned pros. People will always need content for their websites, blog posts, articles, ebooks, reports and more.
However, it’s important to set yourself apart in some way, so that client’s choose you and not somebody else. Let’s look at how to get started as a freelance writer online.
How To Get Started As A Freelance Writer Online
1. Figure Out Who You Are As a Freelance Writer
Your first step is to figure out which services you’ll offer as a freelance writer online. Writing articles, reports, ebooks, sales copy, etc. Then investigate other freelancers and note what sets them apart. How do they get clients? Why do clients hire them over someone else? What do they charge and which special packages do they offer?
After you’ve done some digging into who the other freelancers are, it’s time to really figure out who you are. Which services are you going to offer? Which packages are you going to offer? How will you get clients? Why will clients hire you over someone else?
This is all part of developing your USP, or Unique Selling Proposition. Your USP is key as you get started as a freelance writer online. You want to make a splash when you enter the market. Bear in mind that there’s a lot of competition out there, especially among writers. You can’t offer the same old thing everyone else is offering, in the same way. Figure out why clients will hire you, without competing on price necessarily, and make that clear in how you present yourself.
2. Who Are Your Clients Going To Be?
There are so many different kinds of clients out there ready to hire you. Some are offline business owners. Some are internet marketers. Some are going to hire you as a sub-contractor. Some have a lot of capital. Others have to pinch pennies to hire you. Some are really easy to work with. Some are extremely challenging to work with.
Your client base is something that will fluctuate over time. When you’re first starting out, it’s easy to feel like you just want to take anything you can get. That’s okay because it’s a learning process. Just make sure you don’t take on too much too fast. Remember that you can fire a client if they’re too much trouble. Some of your clients will end up being more trouble than they’re worth.
Draft a list of qualities your ideal client has. Then, consider where you might find clients like this. Where do they hang out? What are their top needs? What will convince them to hire you? It’s well worth the trouble it takes to find your ideal clients.
FREE Checklist: How To Write An Ebook
3. What Makes You Special As A Writer?
There’s something (probably many things) that sets you apart from other freelance writers out there. Maybe it’s:
- Your experience
- Your background
- Your age
- The packages you offer
- How much you charge
- Your speed
- Your consistency
- Your ability to innovate
- Your creativity
- Your reliability
Whatever it is, figure it out. If you were a client and were looking at all the writers available for the task at hand, why would you hire you? Remember that businesses aren’t just hiring you to write them an article or ebook or whatever. They’re hiring you to produce results. They want that article to drive traffic and help boost their sales. They want that ebook you write for them to sell really well.
When you’re considering what’s special about you, consider how you can help the client reach their goal. If you go above and beyond, deliver great work consistently, and work well with deadlines, you’ll have more clients than you ever dreamed possible.
4. Get Better, Fast!
If you want to earn money as a freelance writer online, it’s time to think creatively about how to get better, fast. It might be that you don’t have much experience as a writer yet. It might be that you are experienced but need a refresher on what’s working now. You have to be on top of things for your clients.
That means you need to do some fast research and fast practice. Find one small but high demand type of writing you can quickly learn and offer to businesses. Focus on researching your skill and practicing. Then, you’ll be an expert on that style of writing and people will pay handsomely for that. Zero in on a subset of a skill and then you can work on getting better at the skill overall. Get better faster by being innovative, knowing when good enough is good enough, and by figuring out what clients really want and are willing to pay for.
5. Set Up Shop
This is where things start to get real. You’ve beefed up your skills, figured out what sets you apart from others, and know who your target clients are. There are always freelance writers wanted on websites like Freelancer, Upwork and Fiverr. But these sites will take a cut of your earnings and the sooner you set up a website for yourself, the better.
Potential clients need to know where they can find you to hire you for writing. You need to have somewhere you can link to as part of marketing yourself. You don’t need to be a tech-wizard to set up a website these days. There are plenty of online platforms that can get your website online quickly and easily. Your website should include the following:
- Home Page: Write a headline that calls out to your preferred clients. What do they really need and want? Lead into your story, your qualifications, and why hiring you is the best choice.
- Samples: Show potential clients what you can do. Specify that these are just samples and their needs will be discussed after ordering.
- About Me: Your clients will likely never meet you in person. Who are you? Why should they trust and hire you? What’s your experience level?
- Client Feedback: Let your clients give you feedback on your site. This social proof works really well when others are deciding whether to hire you.
- Rates: You can post your rates, or not. It’s up to you and your business model.
- Contact: Make it easy for clients to contact and hire you.
Free Checklist: Become A Freelance Writer Online
As a freelancer writer online, it’s your job to sell yourself. The beauty of doing it on the internet is that it’s often less intimidating to do so. To get you started, you’ll need to show prospective clients the standard of work you can provide. The easy way to do this is to write a short ebook about your chosen niche that you can give away as a sample. There’s a proven step-by-step process to successfully researching, writing, formatting, publishing and marketing an ebook. Download my Free eBook Creation Checklist to help you kick-start your online writing business.