How To Generate More Online Sales For Your Offline Business
If you currently have a business that is mostly offline and you sell a product or a service, you can start to generate more online sales if you set up your website the right way.
In the first instance, you may need to adjust how you target your audience. Those people who like coming to your store might not be the right people to encourage to buy online. Instead, target people who don’t live nearby. Knowing who your customers are, their values, and where to find them online will help generate the extra sales you’re looking for.
Get Your Website Set Up Correctly
It goes without saying that you need a secure eCommerce website to generate more online sales. Your website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is essential to your success. It’s important that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel as if they really need them.
Over 52% of all website traffic worldwide is generated through mobile phones, so it’s vital that your website is ‘mobile friendly‘ This means that each page on your website automatically adjusts to the medium that visitors are using to view it. Whether a tablet, smartphone, laptop or a stationary desktop computer, each prospective customer needs to see the page in an optimized fashion for their device.
FREE Checklist: Create An Effective Sales Funnel
Figure Out Payment Methods
The best thing to do is to take every single payment method you can. Many online business owners use PayPal.com because this service allows people to pay with any type of bank or credit account that they connect with their PayPal account. Don’t forget that security is important to online customers. They need to know that their payment details are safe even if you are using a payment gateway like PayPal. Install a secure socket layer (SSL) certificate on your website to show that your website is secure. The SSL certificate will also help your Google search rankings because it shows to Google that your eCommerce store is secure and because of that it will list your site in its search results.
Work Out Shipping Issues
The type of products you sell is very important when it comes to selling them online. If they’re too big or heavy it might be harder, but it’s not impossible. Many furniture companies do very well even while offering free shipping. You just need to work out the logistics with the company you choose to use.
Determine Your Return Policy
In the store, returns are different from online returns. You may need to decide how you’ll get the product back. Will you offer returns for free, have a restocking fee, or other actions for returns?
Identify New Revenue Sources
To generate more online sales what other types of products or services can you add to your offerings for online customers? Perhaps you want to add digital products and services but also some physical products, keeping in mind their size, shipping costs, and so forth.
Set Up Online Customer Service Options
Don’t forget that you’ll need to service online customers too. Online customers prefer to look at an FAQ and try some self-help options such as a ticket system before calling. But you’ll need a number that they can call too. Make it as easy as possible for your customers to contact you.
Start Marketing and Advertising
You’re not going to generate more online sales if nobody knows your eCommerce website exists. Marketing and advertising is a key strategy to increase online sales. Start building an email list of the people who have purchased your products, or want to receive information from you
Companies that use social media to increase sales have profiles on the social media platforms that their target audience use. It’s better to have a few good profiles with good content and interaction rather than lots that have very little traffic.
Advertising on the internet doesn’t have to be expensive. Social media platforms, such as Facebook ads, offer a variety of cost-effective online marketing tools. Once you do place an ad, monitor the data to ensure that what you’re doing is working. That way you can tweak it as you go.
Free Checklist: How To Increase Business Online
It might seem like an obvious statement but the only way to generate more online sales is to get customers to buy. A sales funnel process is a set of steps where you move a prospect through a series of communications that results in them buying from you.
When you create an effective sales funnel it puts your online business on autopilot and consistently turns prospects into paying customers if you structure it the right way. To learn more, you can download my free Sales Funnel Checklist which outlines the best practices for making your eCommerce website produce the intended result, lots of traffic, lots of prospects and lots of sales.