Are You Generating More Business Leads Everyday?
No matter what business you are in, you need prospects. You need to be constantly generating more business leads in the hopes of turning those leads into customers.
A lead is someone who has in some way expressed interest in something you have to offer for sale. You’re going to have many more leads than prospects, and many more prospects than customers. When you get a lead your goal is to qualify them, turning them into a real prospect and then converting the prospect into a customer.
Businesses both online and offline can benefit from the following 7 sales lead generation techniques and hopefully turn prospects into paying customers.
7 Ideas For Generating More Business Leads
1. Host A Webinar
Webinars have been proven time and again to lead to future sales. Hosting a webinar is a great way for generating more business leads. A webinar is a live web-based video or audio conference that connects the host of the webinar to an audience.
It’s an easy way to introduce yourself your business, and your unique personality to your prospects. And it doesn’t have to cost any money. YouTube Live, Google Hangouts and other websites and software suites offer free webinar services. Webinars are also an excellent way for showing your current customer base that they matter to you. They’re a quick and easy way to deliver massive value and information to your customers, which builds client loyalty and leads to word-of-mouth referrals.
2. Publish Content Frequently and Regularly On Your Website
Imagine these two scenarios. You have two almost identical websites offering similar products and services. It looks like either website can help with your situation. One website publishes informative blog posts and videos every week. The content on the second website is months old. Which one will you do business with?
Adding information to your blog or website frequently, and on a regular schedule, improves your chances of connecting with your audience. It’s one of the key lead generation marketing strategies. Remember that every bit of content that you want to be consumed by your leads needs to be edited for grammar, clarity, and format. You want the information you send them free to represent the type of products and services you offer. If you make silly mistakes, they will notice and yes, they will judge you for it.
3. Facebook and Twitter
People love being a member of a group that’s dedicated to a topic or subject that they’re interested in. Facebook groups are great place for generating more business leads, building your email list and eventually selling your products and services. They’re free to set up and you can literally do it in about 2 minutes. There are public, closed and secret groups. Each offers different privacy settings and accessibility options.
One advantage that a Facebook group has over a simple Facebook page is that groups are much more visible in News Feeds. This means more exposure for your business on the world’s most popular social media site.
To analyze the behavior of your followers on Twitter use FollowerWonk.com. You can also find industry influencers and connect with them, find out what time your followers are the most active on Twitter, and reach the people that are interested in your niche.
FREE Checklist: Get More Free Website Traffic
4. Record Helpful Videos
There are dozens upon dozens of video sharing sites that attract millions of frequent users. YouTube and Vimeo are just two of the many web properties where you can host videos where you solve real problems in the lives of your prospects. Video “connects” with your target market much better than text-based content. Videos are quick and easy to create and you don’t even need to appear on camera if you don’t want to.
Don’t send everything all at once to your leads. Instead, practice the drip system of sending just a little bit of information at a time. Tease them, heighten their desires, and make them want what you have to offer before you give it to them.
5. Write An eBook
Your prospects are time poor and need a solution to their problem quickly. When your website demonstrates your authority and knowledge in your chosen niche, you’ll earn the trust of your audience. They will then be more inclined to obtain information from you rather than rely on unreliable and untrustworthy information from other websites.
It’s not difficult to write an ebook and offer it for for free in exchange for a prospects email address. Choosing an ebook topic is important. If you have current clients or customers, what questions do they ask over and over? Check out the comments section of your blog and other industry related forums and Facebook groups. What are people asking for help with? If you provide the answer in your ebook, your prospects will want it.
6. Answer Questions on Q & A Sites
People online flock to websites like Quora, Yahoo Answers and WikiAnswers to ask questions about any and all topics. This is a way to prove yourself as an informed leader in your field. The search engines on these sites allow you to target a particular question or topic, and when people see your answers, you can lead them back to your website.
7. Host a Contest
Contest-hosting sites such as RaffleCopter, WooBox and PageModo help you run a simple contest on social media sites. When people think they have a chance to win a valuable prize, they will sign up to your email list or newsletter. A veteran strategy here is to offer consolation prizes to everyone who does not win a main prize.
Generating More Business Leads With More Traffic
When you embark on a lead nurturing campaign, slow and steady wins the race. Deliver informative and engaging information to your leads on a regular and consistent basis and over time you will convert very happy buyers. But it doesn’t matter how many pages you create, how much time you spend researching or how much content you write if you never get website traffic. You want people to visit your website who are genuinely interested in your products and services. To find out how you can get highly targeted visitors to your website, this Free Traffic Mini Course will help you to start generating more leads from your ideal customers.