6 Steps For Your Business To Get Started With Instagram

How To Get Started With Instagram

As one of the largest and fastest growing social media sites your business needs to get started with Instagram. Hundreds of millions of people all over the world use Instagram every day, so there’s definitely the potential to reach a huge number of individuals in different areas across the globe.

Using Instagram to build a loyal audience can seem daunting. To help you set off on the right track, here are the 6 steps to get started with Instagram.

What Is Instagram And How Is It Used?

Instagram is an application you can download to your smart phone or tablet that lets you share videos and photos online. Having a business profile on Instagram will allow you to get creative with the photos and videos that you publish. You will be able to use the media you create to build brand recognition for your business, which is particularly important if you’re just starting out.

How To Get Started With Instagram

1. Setting Up Your Profile

Get Started With Instagram

Instagram has more than 700 million monthly users.

Obviously, you need an account to get started with Instagram. First, download the app from the Google Play store or Apple store. You can sign up using your current Facebook account or email. You’ll have the option to set up either a personal or business profile. Opt for the business profile. The reason for this is that Instagram provides some marketing and behavior tracking tools for business profile account holders.

  • User Name: Try to use the same user name that you have for your other social media profiles. It’s best if all your social media profiles have the same or similarly memorable user names.
  • Profile/bio: Develop a well thought out profile for your biography for Instagram. You don’t have a lot of space so you need to use every word. Since it’s the only place you can have a clickable link, think carefully about which link you want to use.
  • Profile Picture: Get a good headshot for Instagram and keep it up for the long haul. This is how people know you on Instagram. Changing it too often will confuse people. 

FREE Checklist: Instagram Marketing Guide
2. Creating Content

You must remember that it’s imperative to post unique, quality content if you want your business to be a hit on Instagram. Ideally, to get started with Instagram you want
at least 10 photos or videos on your page for others to view, like, comment on and share. Remember that you can take content from elsewhere, reorganize it, make it appropriate for Instagram and reuse it.

Instagram, more than other social networks, is all about beautiful and eye-catching images. Up your game by learning some photography skills. Instagram is a photo sharing site. So, above all else, you want to spend time making sure your images are actually good.

Don’t just post promotional images and messages about your products or services. Check any popular Instagram profile, and you’ll see that they share amazing content. This means content that’s interesting, as well as photos that are well-composed and pleasing on the eye. Post promotional updates after about every 4 or 5 informational updates. Mix up the times, mix up the type of post, use images, video, and text in various lengths.

3. Engagement

To reach the people you eventually want to do business with, learn how to use Instagram hashtags. Hashtag all of your posts with relevant keywords. Try to use terms and phrases you think your target audience will be searching for.

On a regular basis set aside time to comment, like, and engage with your followers. They’ll love you for it. Also share your updates often. Don’t worry about it being too much, but provide enough time between shares to keep your feeds from being back to back.

4. Apps & Add-ons

When you get started with Instagram, it’s a great way of marketing your business to a huge audience of potential customers. Great photos or videos can help spark interest in your business and draw people in.

Instagram provides 23 filters you can choose to apply to your videos and photos. Just as a professional photographer can use filters with a hand-held camera, you can use these filters to change the way your photos and videos look. In normal mode, no filter is applied. Once you get better at taking your own photos, and understand the feel you want them to have, you might move away from Instagram’s filters and use third-party apps.

5. Metrics

Analyzing your marketing on Instagram is really easy. You have access to what Instagram calls Insights when you build a business profile as opposed to a personal profile. This is all the relevant data about your page. It lets you know how your marketing efforts are paying off.

You can’t know if what you’re doing on Instagram is working if you don’t check the numbers. Look at how many new followers you get, how much engagement you get and other things that are trackable. After a while, you’ll notice what types of photos get the most likes and the
most comments. Start taking more of those types of photos, or collecting them online.

6. Tips & Tricks

A lot of data shows that the best time to post on Instagram is at 5pm on Wednesdays. This may or may not be true for your page. Depending on your topic, the demographics of your followers and other things specific to your niche and content, Wednesday may or may not be a good day for you. Here are some other tips and tricks you can use when you get started with Instagram.

  • Find new hashtags
  • Find new people to follow via your competitors 
  • Engage others by tagging
  • Try different Instagram apps
  • Post different times a day
  • Respond to comments on your posts
  • Comment on other people’s posts
  • Ask questions to engage with your audience

Free Checklist To Help You Get Started With Instagram

There are plenty of places online where you may already be marketing your business. To get the best bang for your marketing buck, and the biggest payoff from your efforts, it makes sense to go where the biggest crowd of prospects are. Research shows that consumers are 58 times more likely to engage with branded content on Instagram compared to Facebook, and 120 times more likely to take some action than users on Twitter. To learn more about how to use Instagram for business, download my free Instagram Tutorial PDF Checklist.

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