Where’s your glass for business?
So, it’s Christmas Eve.
There is always that question that goes around about what is better, Christmas Eve or Christmas Day? Christmas Eve has all the excitement of what is to come and Christmas Day is the final day of arrival when everything comes together.
Unfortunately, sometimes the big day does not always live up the expectation that you thought it was going to be. Also, let’s not forget, that on the other side of the coin, Christmas Day is sometimes better than you thought it was going to be. How many of us have sat down on Christmas Eve and dreaded what the next day is going to bring for it to turn out to be a really great day?
Is your Christmas glass half empty or half full?
This well-known proverb says that an optimist would say a glass is half full, while a pessimist would say it is half empty. Which are you?
Christmas day is just one day – but your business is everyday.
Business owners need to seriously review how they market, sell and communicate to their customers next year because customer behaviour has changed.
Many people still have money to spend, but the way they spend it has changed and no matter whatbusiness you are in, you have to communicate to your customers in an effective way.
So how do you get customers to spend with you? There is one question that all customers ask both consciously and subconsciously. And that question is, “What’s in it for me?” In other words, what are the benefits to the customer.
The key to communicating the benefits of your product or service is to look at them through the eyes of the person you are selling to. The more you know about your customers’ needs, the easier this will be.
Businesses and consumers don’t buy on price alone. If you want proof, look out the window at the cars that drive by, or look at the clothes that people are wearing, or the mobile phones or electronic devices that people use everyday – they are not all using the cheapest goods and services on the market.
The challenge for business, both online and offline next year, is to ensure that their marketing and advertising for their products and services communicate the real benefits to their customers. Benefits tell people what results they can get from using the products or service from your business. They explain how people will feel when using your product or the time they’ll save from buying from you instead of buying from your competitors.
I hope that you have a full glass tomorrow, with festive cheer and a peaceful and enjoyable day.
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