Search Engine Optimization Tips To Help Your Rankings
When you have an online business one of the most important tasks for your website is getting it high on the search engine rankings. This means that when somebody types something into a search engine that is relative to your business, the search engine will list your business on the results pages, preferably at the top or near the top of the first page.
So what is Search Engine Optimization (SEO)? Search engine optimization techniques are the methods used for improving non-paid, also known as organic, results in search engines for a particular keyword or set of keywords. Here are 5 top search engine optimization tips that can be implemented on any website to improve search engine rankings.
5 Search Engine Optimization Tips To Use Right Now
1. Use The Right Keywords
Keywords are the most important element to improve your search engine ranking. Try to use specific keyword phrases and not just single keywords. Due to the amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, will also be much higher quality too. There are several free keyword tools that can help such as Wordtracker, SEO Book Keyword Tool and Keyword Eye.
2. Consider Your Page Layout
Keep your paragraphs short, use bullet points and subheadings and make your content easy to read. Insert keywords in your webpage headings. This means inserting appropriate keywords into the the title of your page (called a H1 heading), the subtitles on the page (H2 and H3 heading). This is one of the most basic search engine optimization tips because search engines pay special attention to the words in your headings as they use them as indicators to the main topic of the page.
3. Tag Your Website Images
The search engine traffic that you can receive from the images on your website is one of those search engine optimization tips that is often overlooked. Although search engines cannot ‘read’ images they can read the descriptions that you give to your images. Image ‘alt text’ is the text alternative for an image on a web page. An ‘alt image tag’ are the words that a website visitor reads when they move their cursor over an image and those words are also read by the search engine, so make sure you tag your website images with a keyword.
4. Use Backlinks
Another way how to improve search engine rankings is with article marketing. When you write an article with a link back to your website and it is published on an article directory, that link is considered a backlink. Article directories are some of the most visited sites on the planet and backinks from them show the search engine spiders that your website has valuable content and the more relevant backlinks your website has, the better your search engine rankings will be.
5. Quality Content
The job of a search engine is to supply links to the answers or information that users are searching for when they use the search engine. Therefore, your website has to provide useful, relevant and frequently updated content for people to actually be able to read and understand. Ideally, you should aim for about 500 words per page with a keyword density of between four and eight keywords on it. Your content is there to be read by people, not just by search engines. If you try to improve your search engine rankings with a page full of keywords your website may be blacklisted as spam and will be ignored by any search results.
10 Ultra Targeted Search Engine Optimization Tips
Implementing the search engine optimization tips above will improve the SEO basics on your website. But it can be challenging trying to format keywords, calculate keyword density, set the correct content length, create the exact placement of your keywords, tag your images, insert links, use font decorations and more. For more search engine optimization tips, check out these 10 Steps to Ultra Targeted SEO Content Marketing using the best search engine ranking tool that shows you how can automate all of it like a pro.